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Amazon replied

Have you encountered Error 5461 while trying to create a new product listing on Amazon? Don't worry - this common error has a straightforward solution. Let's walk through what this error means and how to resolve it.

What is Error 5461?

This error appears when you attempt to create a new ASIN but don't yet have approval to list products for that specific brand, even if you have a valid GTIN (Global Trade Item Number) from GS1.

How to Resolve Error 5461?

1. Submit a Brand Approval Application

Your first step is to submit a brand approval application through Seller Central. Here's what you'll need:

  • Exact brand name as it appears on the product
  • Product identifier (UPC, EAN, ISBN, or JAN)
  • Clear, high-quality images showing:

-> The product

-> Product packaging

-> Brand name

_> Barcode

2. For Brand Owners

If you own the brand, make sure your Brand Registry account is properly linked to your Seller Central account. This connection helps streamline the approval process.

3. Wait for Approval

After submitting your application:

  • Processing typically takes up to 24 hours
  • Once approved, you can begin creating new listings for the brand
  • Keep checking your Seller Central notifications for updates

💡 Important Tips to Remember:

  • Always check if the product already exists in Amazon's catalog before creating a new ASIN
  • Double-check that your product identifiers match the GS1 database
  • Save your brand approval documentation for future reference

Still Having Issues?

If you've followed these steps and are still experiencing problems:

1. Verify your brand approval status in Seller Central

2. Ensure all product information matches your approval application

3. Contact Selling Partner Support if the error persists

We're Here to Help

Have you encountered Error 5461? Share your experience or ask questions in the comments below. Your insights could help other sellers facing similar challenges.

2 votes
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1.4K views
15 replies
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A-z scams
by Seller_QWWKBrsPchf3F

hi all, what do we do about customers that take the Mickey?

Customer stated parcel was not delivered. About £50 worth

Customer opened an a-z and was refunded.

Upon checking the tracking the parcel has been delivered.

I appeal the a-z and send proof of tracking and amazon denied the case.

What on earth is wrong with them? How hard is it to check the tracking which was provided on the order and on the appeal.

Any help appreciated

10 votes
0 votes
577 views
34 replies
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Royal Mail claim and Amazon refunds
by Seller_KzFy77XsIOHz2

Amazon have recently given a huge spike of refunds to customers as it’s non returnable. Problem is the loss. Safety claim denies the claims responding to its no refundable and we are responsible and customer when we reach out to for damaged photos for Royal Mail claim. They don’t respond so how to we get compensated. I use buy shipping, how can we claim with Royal Mail without proof of photos?

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0 votes
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2 replies
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Hello All,

I am doing the company accounts myself and was wondering what is the best way to get the cumulative total of all fees charged by amazon as there are various reports options available as well as the SKU economics tabs. I would like the total fees plus the VAT amounts that have been charged on it ideally split by the fee type.

Thank You and looking forward to your responses :).

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0 votes
6 views
0 replies
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How to report hijackers?
by Seller_tDwtZbb7OqIMC

After several complaints, Amazon Seller Support has done nothing but send automated replies from no-reply email addresses.

Is there any way to get them to at least investigate sellers who list on branded product detail pages and sell somewhat similar items with no original packaging, no product logos, incorrect sizes, and incorrect colors?

  • I am Brand registered
  • Test buy done and photos taken, although none of the Amazon forms have the option to include attachments.
0 votes
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3 views
0 replies
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Bank account varification took 4 months now
by Seller_1vEdEl1hT0HLX

I have been experiencing a bank account verification issue for over four months, and unfortunately, I have not received any payments during this period. Several support cases have been opened regarding this matter:

Case #11191786892

Case #11121727862

Case #11119897212

Despite these efforts, the issue remains unresolved, and the only response I've received so far has been to continue waiting. I would greatly appreciate it if someone could take a closer look into this situation and provide a concrete update or resolution.

0 votes
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1 reply
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Problem with listing
by Seller_6WAZLizuQAigJ

Hi everyone,

I’m hoping someone from Amazon Seller Support or the community can help me here.

I’ve now tried 10+ times to list a seamoss product under my registered brand. Each time, the listing is created, submitted successfully, and marked as “in progress” — but shortly after, it vanishes completely. No error messages, no suppression notice, nothing in my catalog or inventory. It’s as if it never existed.

I’ve double-checked everything: compliance, listing policy, category approvals — all in line. Still, the listing disappears without a trace.

This is becoming incredibly frustrating as I am a brand owner and this is now a constant issue whenever I try to list this product.

Can someone from Amazon please escalate this or guide me to a solution? I’m losing time, money, and trust in the platform.

Anyone else experienced this?

0 votes
0 votes
6 views
3 replies
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Listing problem
by Seller_6WAZLizuQAigJ

Hi everyone,

I’m hoping someone from Amazon Seller Support or the community can help me here.

I’ve now tried 10+ times to list a seamoss product under my registered brand. Each time, the listing is created, submitted successfully, and marked as “in progress” — but shortly after, it vanishes completely. No error messages, no suppression notice, nothing in my catalog or inventory. It’s as if it never existed.

I’ve double-checked everything: compliance, listing policy, category approvals — all in line. Still, the listing disappears without a trace.

This is becoming incredibly frustrating as I am a brand owner and this is now a constant issue whenever I try to list this product.

Can someone from Amazon please escalate this or guide me to a solution? I’m losing time, money, and trust in the platform.

Anyone else experienced this?

“@AmazonModerators – I understand tagging isn’t possible here, but I’d really appreciate if a moderator could review this issue.”

0 votes
0 votes
6 views
1 reply
Latest activity
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Reactive my account
by Seller_DxdSm70iJS2JN

how do I reactivate my account?

0 votes
0 votes
8 views
1 reply
Latest activity
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Listing going to fix listing
by Seller_6WAZLizuQAigJ

Hi everyone,

I’m hoping someone from Amazon Seller Support or the community can help me here.

I’ve now tried 10+ times to list a seamoss product under my registered brand. Each time, the listing is created, submitted successfully, and marked as “in progress” — but shortly after, it vanishes completely. No error messages, no suppression notice, nothing in my catalog or inventory. It’s as if it never existed.

I’ve double-checked everything: compliance, listing policy, category approvals — all in line. Still, the listing disappears without a trace.

This is becoming incredibly frustrating as I am a brand owner and this is now a constant issue whenever I try to list this product.

Can someone from Amazon please escalate this or guide me to a solution? I’m losing time, money, and trust in the platform.

Anyone else experienced this?

0 votes
0 votes
12 views
3 replies
Latest activity
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Invalid Charge MEthod US Account
by Seller_vqLEW3bEq6LXB

I've been stuck on this "Invalid Charge Method" page for about a week now. Every time i try to click on "View Charge Method," the page loads for a few seconds and then crashes. I can’t access any other part of my seller account because this page keeps reappearing.

I don’t understand why this issue is happening. I’ve also been emailing Seller Support with screenshots, but i keep receiving the same automated response, and nothing is being resolved.

I really need someone to look into this and fix the issue as soon as possible. This is seriously affecting my ability to use my account.

0 votes
0 votes
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0 replies
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