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Amazon replied

Have you encountered Error 5461 while trying to create a new product listing on Amazon? Don't worry - this common error has a straightforward solution. Let's walk through what this error means and how to resolve it.

What is Error 5461?

This error appears when you attempt to create a new ASIN but don't yet have approval to list products for that specific brand, even if you have a valid GTIN (Global Trade Item Number) from GS1.

How to Resolve Error 5461?

1. Submit a Brand Approval Application

Your first step is to submit a brand approval application through Seller Central. Here's what you'll need:

  • Exact brand name as it appears on the product
  • Product identifier (UPC, EAN, ISBN, or JAN)
  • Clear, high-quality images showing:

-> The product

-> Product packaging

-> Brand name

_> Barcode

2. For Brand Owners

If you own the brand, make sure your Brand Registry account is properly linked to your Seller Central account. This connection helps streamline the approval process.

3. Wait for Approval

After submitting your application:

  • Processing typically takes up to 24 hours
  • Once approved, you can begin creating new listings for the brand
  • Keep checking your Seller Central notifications for updates

💡 Important Tips to Remember:

  • Always check if the product already exists in Amazon's catalog before creating a new ASIN
  • Double-check that your product identifiers match the GS1 database
  • Save your brand approval documentation for future reference

Still Having Issues?

If you've followed these steps and are still experiencing problems:

1. Verify your brand approval status in Seller Central

2. Ensure all product information matches your approval application

3. Contact Selling Partner Support if the error persists

We're Here to Help

Have you encountered Error 5461? Share your experience or ask questions in the comments below. Your insights could help other sellers facing similar challenges.

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No Royal Mail 2nd class option
by Seller_AVteysPitiEJq

I've never come across this before but I can't use Royal Mail on one of my FBM orders.

I literally shipped the exact same item last night for 87p but when I went onto this one, a minute later, Royal Mail is greyed out and I can only use Evri.

I've opened a case via SS (11238764102) - was told to use Evri but that method is 3 times more expensive and leaves me out of pocket.

Anyone have any clues - tempted to take a hit on my VTR and use a stamp.

It's to Devon and it's a ship by today - delivery up until 1st of July (the exact same stats as other orders the same).

I'm at a loss as I've tried everything - SS aren't helping (no surprises there).

We're forced to use 'Buy Shipping' but this appears to be a glitch that will leave me with either a hit on my metrics or being out of pocket

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Why did I just put myself through the pain of trying to speak to seller support. I have had a policy violation for trademark misuse for using the word guess in my title. The product I sell is a game and the word guess is part of the games title. Its nothing to do with the brand guess, its an action word. I had the same issue with another product a few weeks ago and spoke to seller support who passed it to the relevant team and it was sorted within 24 hours. Yet today I just got absolutely nowhere. I asked if they could pass it to the relevant team and was told no. Banging head against brick wall!!! Can one of the mods help?

1 vote
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Declaration of conformity Not accepting
by Seller_zc507pKCTKgN5

Please help if there is any Amazon support team member I'm in seriously stressed and going round in circles, my listing will be removed by Amazon on the 29th June. I have submitted all of the documents including the declaration of conformity but I got a reply from Amazon.

"Please be informed that currently we are not accepting Certificates of Conformity as a replacement of EU Declaration of Conformity. "

What should I do? I keep getting the same automated message.

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4 replies
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Hi everyone,

We’ve recently had one of our ASINs suppressed due to the main image being flagged for including "packaging or brand/swing tags," which Amazon stated is not permitted for the product type.

The product is a gift set, and the branded packaging shown in the image is part of the retail product, sold and delivered to customers exactly as pictured.

We reached out to Seller Support via chat and requested a manual review, but unfortunately, the case was still rejected without clear justification.

Case IDs: 11237955432 and 11240004662 for reference.

We’re aware that Amazon’s image guidelines – especially around apparel/accessories and branded presentation – can be somewhat vague and inconsistently enforced, particularly for items sold as gift sets.

Has anyone else dealt with similar issues around gift packaging or branded elements in main images for accessories? Would appreciate any insights or escalation tips.

Thanks in advance.

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ISSUE WITH CUSTOMER SAYING ORDER WAS NOT IN SAFE PLACE
by Seller_0AG9i8qKfX9Eu

Hi guys. just seeing what your opinions are on this.

we shipped an order out, customer messages us back to say they were not home. it was delivered to a safe place which was pictured in the tracking.

we asked them a question about it and they then put this reply

"You are clearly not reading what I send and you clearly don’t want to resolve this as a seller. I have no time to play silly games with you. Read what I have sent you and read it properly and you will see how I got the picture. This issue falls with you as you have chosen Royal Mail as the courier. If you don’t issue me a refund I will have no alternative but to leave an honest review of how you have failed to resolve this issue for a paying customer. I will also have to repost yours and my email replies so your customers can see what problems they will face trying to resolve the issue with you. Issue my refund now please as I haven’t got my items and I have done nothing but comply with you"

instantly from experience it looks like they are trying to have us over on this because you dont just do that . so the item has been delivered but i dont know what to do for the best. i think they have just decided to say they dont have it as they know they could easily get something for free.

interested on some thoughts

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2 replies
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Safe-T claim denied.
by Seller_zOlk6EX3ENKFK

Customer requested a return as DVD I had supplied was scratched and would not play. Amazon refunded and sent return label, but DVD returned was not the one I had sent it was a different title - made in Korea!! I would have thought this was a clear fraud case for me to be refunded but denied with no explanation.

Details: SAFE-T claim 22263-74730-3668267 for order 205-4129196-5126763

@Julia_Amzn

@Sarah_Amzn

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0 votes
8 views
1 reply
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When a customer enters an incorrect address into Amazon their items clearly aren't going to arrive. An A to Z claim will result in a refund and a defect. An appeal will be dismissed because the item's not arrived. And Amazon won't even have the courtesy to discuss the matter.

When it comes to Customer Service the other platforms are streets ahead of Amazon.

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0 replies
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Hi there.

Our Transparency enabled ASIN has recently been subjected to authenticity review. We've had such reviews in the past, but this is the first time this has happened for a product with Transparency labels. Isn't the whole point of Transparency to certify that the products are authentic?

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Automating the "Request Customer review" process
by Seller_PmQpDu9F4aEbW

Does anyone know of a simple, straight forward but importantly *FREE* way to automate the process of requesting customer reviews?

Currently, I have to navigate to my "Manage Orders" page, then systematically work through a long list of orders by opening each one up, clicking on the "Request Review" button, waiting for that page to refresh and then clicking on the "YES" button (associated with: Are you sure you want to request a review for this order). I then have to go back to my order list and repeating this process for the next order.

This is now such a time consuming and demanding task that I cannot cope and have stopped requesting reviews altogether

I've tried using lots of macro recording tools like Power Automate and UI.Vision and so many, many others, but it's either my tech skills are rubbish or they just don't work (...I think we all know the true answer here!)

Which fool proof and EASY-PEASY solution is available to me?

ALL suggestions are welcome! ..remember they have to be free!

0 votes
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0 replies
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Account Verification in progress
by Seller_Ub7LwJvywnrm2

HI I recently changed my name to a new one then changed my name to my new name and to a business card for my money to go in from amazon.

It still says "Verification in progress" It been like that for a few days now. How long does this usually take to be complete. and what should I do next? Please help and advise.

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