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When and How to Use Pre-orders and Back-orders
by Seller_mIRnuhdx7l5sN

Hello Sellers,

Have you ever wondered about the differences between pre-orders and back-orders? Here's what you need to know:

Pre-orders allow you to accept orders for products that haven't been released yet, enabling customers to purchase in advance of the release date. This is particularly useful when you're launching new products and want to gauge interest or secure sales before the official release.

Back-orders are for existing products that are temporarily out of stock but will be available again when restocked. This option helps you maintain sales momentum even when inventory is depleted, allowing customers to place orders whilst waiting for your restock.

You can set up these options through Seller Central:

  • For pre-orders, specify the product's release date during listing creation
  • For back-orders, set a restock date for your out-of-stock items

Both options require shipping within 30 days and are not available for Fulfilment by Amazon products or Music, Video and DVD items.

For more details, please consult the relevant help page: List a pre-ordered or back-ordered product.

Have you used pre-orders or back-orders before? Share your experience in the comments!

Cheers, Ezra

8 votes
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299 views
3 replies
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reactivate account
by Seller_EOiQoQdAzrGYM

My account is deactivated please reactivate my account

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2 replies
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Help with reporting seller violations
by Seller_NbVRNVFKqcciN

I have reported several listings that violate Amazon policy using the 'report abuse' section, but each time I get an instant, automated email saying no action can be taken due to no violation detected. The violations are there. Can someone from Amazon help me? Maybe @Seller_gAhPNiLrkfTcr ?

One report:

ASIN: B0DLV8W6KQ, B0F19FCPC1, B0DXFYFSFW, B0DM28JYB1, B0DM28V6Y3, B0DM2BBZH2, B0DM2D59WZ, B0DM2D6P4P, B0DM2D75V5, B0DM2D84YB

Order ID (if applicable):

Complaint ID: 11077695522

Complaint text: Seller's brand (That Chunky Yellow Mouse) using another brand (Pokemon) as a keyword. Seller has copied legitimate listings (Pokemon branded) and uses their own trademark brand on their listings to prevent other sellers listing against the product (there are no other sellers on their listings.) Example of the proper brand listed on the original listing of the first ASIN: B0D2WX4CYJ

I count 72 violating ASINs on this keyword/brand alone.

I also reported the first ASIN B0DLV8W6KQ as being a duplicate of the original ASIN B0D2WX4CYJ, but I got an automated reply for that, too:

Thank you for your report of a suspected policy violation. We cannot take action on the report as no violation has been identified on the reported B0DLV8W6KQ for the violation type selected.

ASIN: B0DLV8W6KQ

Order ID (if applicable):

Complaint ID: 11078092612

I know that the seller reports other sellers trying to list against the product because I inadvertently selected their duplicate listing when using the 'add product' tool, and within 12 hours I had a policy warninng. Here is the text:

Rights owner communication: Item is only sold on Amazon and is not available on any other market, this item is widely available as a fake so we authenticate the products and apply our trademark to the packaging, we only supply this product on Amazon so the other sellers product is a counterfeit

ASIN: B0DM2B6KFN

Complaint ID: 11063003542

Trademark asserted: UK00003979814

Infringement type: Counterfeit

The seller literally admits to relabelling the trademarked product. I have reported it to the actual rights holder also.

I have reported it to Action Fraud as well.

The seller's feedback on Amazon has multiple fake/counterfeit item claims from customers, and they all get struck out by Amazon because the seller uses FBA only.

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Amazon recommended packing method error
by Seller_RkdWF0kenv334

I can see there is a locked thread 3 months ago with the same error I am getting, it seems there has been no resolution to the software issue.

I tried splitting my shipment into 4 groups to get a packing discount a couple of weeks ago - kept getting "1 Error- this item must be removed". Seller support were obviously no help - the usual, try a different browser etc. I gave up and packed it into one box as usual which worked fine, clearly no problem with my packed items. Annoying though, for the extra time I had spent separating the contents.

Last week I gave splitting the shipment another go and no problem at all.

Today I'm back to the same error - this item must be removed. Which item??? There is no clue. Again I have wasted time splitting the contents.

@Seller_XUNeUuvrQDpgPI can see you were looking into other cases a couple of months ago - any ideas?

Anybody else managed to solve this issue?

1 vote
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4 replies
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Label print orientation 4x 6
by Seller_AJVL4eyKUPo5h

how i set my label size to a 4 x 6

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256 views
7 replies
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I’ve had a new order email confirmation but cannot view the order because my account is inactive. When asked to replace charge card, to verify identity the system errors and I cannot continue. Please help as an order has been placed and I cannot see where to send it!

Many thanks in advance.

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1 reply
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A-Z claim granted
by Seller_znTeHti2qvorY

We have just had an A-Z granted in favour of the buyer. The buyer cited the reason for not being delivered, but clear photographic evidence provided by DPD shows delivered. I am at a loss for words as to why Amazon refund the buyer without looking at the tracking. DPD is certainly one of the better carriers for viewing delivery and tracking information. On appeal, at this moment we are advised that Amazon have upheld their decision as we did not provide sufficient evidence!

We provided a written summary of events and screenshots of full buyer messaging, photographic proof of delivery and an email between us and DPD confirming the delivery was correct.

If anyone at AMAZON is viewing this, please reach out to us. I seriously feel quite stressed when we act correctly and get treated like this, not just from the buyer but also by Amazon.

3 votes
0 votes
173 views
18 replies
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Account Health Rating Keep Dropping
by Seller_6HXPDZ2n6YG3n

Anyone experience kind of this problem last 2 months?

FBm Sales : 930 orders 60 days

FBA Sales : 1,599 orders 60 days

Valid Tracking Rate 100%

Order Defect Rate 0.11%

Rest is zero but yet keep dropping 4 point every few weeks

i lost more than 12 point instead of getting 4 point every 200 orders.

0 votes
0 votes
7 views
0 replies
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No help from Amazon about Reactivating account
by Seller_NBfemeDFuCiL9

Hi, I have a yellow Reactivate your account” button in performance dashboard that takes me to my business information page. At the top of this page there is a green banner and tick which says Verification Completed Successfully. (my account is still deactivated at this point )So I have no idea what is wrong or what I need to do to correct this? i have tried email to seller central help but all i get is a generic response

Hello,

This email address is not the correct channel to submit an appeal. Please follow the instructions below to resubmit your appeal to the correct channel.

If you are appealing an action taken on your account, please submit your appeal by clicking the “Reactivate your account” button in Account Health (https://sellercentral.amazon.com/performance/dashboard). If you want to submit additional information, click on the “View appeal” button and submit additional information as requested.

So I do not see a “View appeal” button anywhere so I cant do anything i am stuck in a loop!!!!!

I have also emailed kyc (daily) but get no response from them!!!!! I need help as this has benn ongoing for about 2 weeks now.

0 votes
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4 replies
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This issue has not gone away, and it’s causing constant stock and financial losses for us—and many other sellers too, from what I can see across the forums.

Amazon is still marking orders as “lost in transit” and reimbursing customers, even when the customer has actually received the item. Some honest buyers are even taking the time to message us:

"I have received the item but it says it's been lost."

"Just wanted to let you know that I received the seeds, thank you."

These customers didn’t need to contact us—but they did. Why? Because they were surprised that Amazon claimed the package hadn’t arrived. And meanwhile, we as sellers get hit: our stock is deducted, the order marked as “lost”, and we're not paid.

This creates a toxic environment. We're being conditioned to view all buyers with suspicion—wondering if they’re trying to game the system. That’s not how good customer relationships are built. We want to trust our customers, but this situation is making it increasingly difficult. It leaves a bitter taste and pushes sellers toward treating every order as a potential scam. We have to save all

We only sell chilli, tomato and sunflower seeds, and when we first started on Amazon, we used to go the extra mile—sending customers freebies with their orders, hoping to build trust, earn great reviews, and share the joy of growing. But now? We’ve had to stop all of that. With so many unjustified refunds and losses, we now only send exactly what was ordered—nothing more, nothing less. That generosity has been stripped away because Amazon’s system has made it too risky to trust.

To make matters worse, we use Royal Mail 1st and 2nd Class Letter services, which are untracked, as allowed under Amazon’s guidelines for low-value, lightweight items. But here’s the absurd part: Amazon cannot track these shipments—yet they’re somehow notifying customers that the item is “lost”.

How can Amazon determine that a parcel is lost on a service that has no tracking data?

This kind of automated assumption is fuelling unnecessary refunds, stock loss, and seller frustration. Amazon is essentially undermining its own sellers based on zero evidence.

And on top of that, we now have to manually save every Royal Mail label outside of Amazon, because Amazon deletes them after 30 days. If a claim is raised later, we’re left with no proof unless we’ve downloaded and stored it ourselves. That’s a significant, time-consuming admin burden just to defend ourselves from a flawed system.

We’ve flagged this repeatedly, and it’s clearly not an isolated issue. See previous threads:

Original discussion here

https://sellercentral.amazon.co.uk/seller-forums/discussions/t/42c7dee7-231f-442f-9179-8813b57c6944

https://sellercentral.amazon.co.uk/seller-forums/discussions/t/a4542784-a28e-4866-a6f3-c575b40d31f9

https://sellercentral.amazon.co.uk/seller-forums/discussions/t/96f65b2a-63fb-43b6-8a9b-d2530dd1d61b

https://sellercentral.amazon.co.uk/seller-forums/discussions/t/c28eed23-2ee3-493d-acb8-08bd927c1534

This affects customer trust, seller trust, and shows a serious flaw in how Amazon handles logistics and order tracking.

We need Amazon to:

Investigate how and why these orders are marked as lost.

Review the tracking and reconciliation process.

Stop reimbursing customers for items they have received unless there’s clear evidence of non-delivery.

Provide sellers with better protection and compensation for lost stock.

Real numbers from our business

On our own webshop, using Royal Mail 2nd-Class Large Letter, our non-delivery rate is around 1 in 2,000 orders (0.05%).

On Amazon FBM, using the exact same postage, our non-delivery rate jumps to around 1 in 75 orders (1.3%).

That’s a 26× higher “lost” rate on Amazon—clearly driven by Amazon’s own messaging to customers, encouraging them to believe items are missing when they’re not.

16 votes
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12 replies
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Hello Customer Service Team.

We are writing to inquire about our account being suspended due to KYC verification failure. Here are some of the situations.

1. On March 28, our account received a KYC verification notification. We submitted the information on the same day and received a reply show that "your account information is verified".

2. On April 7, because our advertising expenditure exceeded the account credit card payment limit, this caused us to be unable to access the account normally. In order to pay the advertising bill and access the account normally, we changed to a new credit card same day. After changing the new credit card, we can access the store normally.

However, because we changed to a new credit card, The KYC verification was triggered again. During the second KYC verification, we did't submit any information, and the account showed "We will contact you if any new information is required."

3. A few days later. On April 17, we received a "Verification Failed" notification, and our account has been deactivated.

Could you please help us, what information of our's was wrong, causing the verification to fail the second verification?

If there is a problem with the information we submitted, we can resubmit the information, and we can ensure that alll the information is authentic.

We are just a small seller, we know that we must comply with Amazon's policies, but now our account has been deactivated. We have no way to resubmit any information. Please help us reactivate the submission entrance.

We are really anxious, please help us. Thank you very much.

If need any other information, please let us know, we are always here.

Have a good day!

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