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Welcome to our Ask Amazon Q&A with the Brand Registry team, focusing on your questions about the Brand Registry Enrollment Process.

_____________________________________________________

⚡️ What You Need to Know:


The Brand Registry team will answer all your questions posted in this event thread on May 27th from 8 am - 4 pm.

_____________________________________________________

💡 Submit questions below!


Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

We're hosting Ask Amazon events across multiple stores. In addition to this UK event, sessions will also be held in the following countries:

France

Germany

Italy

Spain

Japan

Please note that this event thread is specifically for the UK Forums. Links for each individual regional event will be provided soon.

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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buy shipping not working June 2025
by Seller_pQ1d7zlEoylAI

Hi all,

Is anyone able to buy and print shipping?

I have bought today and nothing is allowing me to print?

Tried different browsers, also unable to cancel the label.

Many Thanks

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I am trying to update a brand registry application with a verification code I have been emailed to supply. I am unable to reply to the email or find the case number to add the details to. If I click on the link at the bottom of the email it goes to an errors page. whenI submit a help ticket, they askl me to reply to the original case ID below but I can't acces it anywhere so i am going around in circles and running out of time! Does anyone know how to resolve? Am I going blind?

Case ID that I need to submit to > 11146749722

@Seller_mIRnuhdx7l5sN

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Amazon Feedback Manager Is Failing Sellers
by Seller_6HXPDZ2n6YG3n

Case : 11163124502

Today, I received a neutral feedback from a customer which reads:

"APPARENTLY THERE IS A PROBLEM WITH THE DELIVERY, CAN YOU ENLIGHTEN ME?"

The estimated delivery date for this order (ID: 204-8981519-6037168) is 4th June 2025 – and today is only 30th May 2025. The order is still well within the promised timeframe, and there are no issues from our side regarding dispatch or delivery.

Despite this, when I requested the removal of this feedback via Feedback Manager, the response I received was:

“We are unable to remove this feedback because it does not meet our guidelines for suppression.”

This is extremely frustrating. Either untrained staff or an unresponsive AI seems to be handling these requests, and it's draining us , mentally and emotionally. This kind of response feels like psychological bullying, and it must stop.

How can this feedback not qualify for removal when the item hasn't even reached its estimated delivery window?

Are buyers now allowed to leave negative or neutral feedback immediately after placing an order, and sellers are left powerless to dispute it?

What's the point of the Feedback Manager if it cannot apply basic logic to protect sellers who are actually doing everything right?

Amazon needs to urgently review how feedback suppression is handled , sellers deserve fair treatment, and the current system is not only broken but also demoralising.

@Seller_DNQGSsdC7DccM @Seller_mIRnuhdx7l5sN @Seller_Huz6FT08OxHAR @Seller_j9Bd91CW3ZVpr

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I received this feedback "Dont bother, package didnt arrive and I can,t be botherd to contactact the chinese seller...Amazon should look into this company..."

This was for a low cost item sent with RM48, this was written the same day it was meant to arrive, so it's not the end of the world and certainly a bit too premature to accuse me of being a scammer. Also, it comes as a surprise to me to find out I am now Chinese, when even the item sold is not made in China.

This reinforces my opinion that negative feedback shouldn't be allowed without contacting the seller first. We should always be given the chance to put things right, especially when it's a transit issue. When items go missing, I always refund promptly (then some people accuse me of scamming them because they don't get the refund from Amazon immediately, but that's another story). This feedback is basically slander.

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Remeasurements
by Seller_mA8IKhhSFqI1G
Amazon replied

I sent stock into FBA over a month ago—basic adult baseball caps in 9 different styles. After noticing that the FBA fees seemed unusually high, I submitted a remeasurement request on May 13 for all 9 styles.

Since I didn’t receive a response, I followed up with support. Eventually, measurements were returned, but they’re clearly inaccurate and make no sense: every item was listed as 50 cm x 30 cm and weighing 0.5 kg. These figures are completely unrealistic for a baseball cap and strongly suggest the items were not properly measured.

Typically, Amazon provides precise measurements (e.g., 25.3 cm), not rounded figures like 50.00 cm across the board. These dimensions are closer to cabin luggage than headwear, and they dramatically inflate the FBA fees.

I’ve reopened all related cases and increased the price of the items temporarily to prevent them from selling, but I’m very concerned there’s something seriously wrong—or even potentially dishonest—happening within the remeasurement process.

Despite multiple follow-ups, I’ve still received no real response. I would appreciate any insight or support from others who’ve encountered this, or advice on how best to escalate this to a team that will actually investigate.

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How do I cancel this order?
by Seller_lyUF34znaGncK

I didn't realise that Amazon was listing all my new products all across Europe by default, which is ridiculous.

Anyway I got an order yesterday from France and I am in a bit of a pickle. If I cancel it then my FR account will be at 100% cancellation rate and therefore I'll be on the naughty step. I can't fulfill it because my default carrier is Royal Mail and it isn't giving me a RM option in Buy Shipping and if I use a different method my buy shipping stats will be defaulting.

Any ideas?

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I am aware of topics the last few months with glitches forcing sellers to ship EVRI.

The last decade of order, Royal Mail no problem.

The odd time the system glitches and only shows EVRI, but a quick page refresh and Royal Mail comes up.

Today with one order no chance. Have refreshed, logged in and out and no chance - only EVRI

I notice the small print. Is that right I am going to have to set up an EVRI account for this one order?

"I hereby agree that I have read and accepted the HERMES Terms and Conditions for this service.

Important: Evri requires sellers to create an account on their platform to process shipments. Please create an account with EVRI using this link before purchasing their shipping services"

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Customer restriction for bladed policy
by Seller_Uqkw0sSehr6ST

Hi, requesting help please. We have a razor hoe that has been blocked from sale because it doesn't have the UK 18+ age restriction on the listing. I cannot find this restriction in the back end of the product listing nor is it on any upload file. I have opened a case with Amazon but I keep going around in circles as they keep saying that I need this information on the product listing in order to remove the suspension! Has anyone else got around this please?

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Can one sell utility knifes on Amazon?
by Seller_BbMlu7MVfv6ZZ
Amazon replied

Can I sell utility knifes on amazon? of course with with age verification in place...

Amazon allow you to list but then deactivate them as soon as they go live.

Seller support has no idea

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We started using Linnworks back in 2016 on their Free plan, which at the time seemed like a great way to manage our growing e-commerce operation. By 2019, they transitioned us to a paid plan costing around £300/month — a steep increase, but we accepted it because the software handled order management and label printing fairly well.

Fast forward to 2021, and the cost has skyrocketed to an eye-watering £14,323 per year. That’s a nearly 48x increase in just a few years with no matching improvement in value or functionality. It feels like we’re being penalised for growing our business.

To make matters worse, we attempted to use Linnworks to list products on Amazon — a feature that’s advertised — but it simply stopped working. No clear explanation, no real support. We were left in the dark, paying a premium for features that don’t even function properly.

In truth, the only thing Linnworks does reliably is manage orders and print shipping labels. Everything else is either broken, outdated, or not worth the cost. For the price we’re now being charged, we expected a much more robust and versatile platform.

I’ll be actively looking for alternatives that offer better value and transparency. Linnworks has unfortunately become a cautionary tale in our tech stack — good at one thing, but wildly overpriced and underdelivering on the rest.

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