Welcome to Seller Forums

I understand that listing products using information from third-party online suppliers without proper documentation was a mistake and unintentional. Although the products listed were authentic and accurately described, I now fully understand Amazon’s policies and acknowledge the importance of complying with them. I have already deleted all affected ASINs that were created by me, along with any other potentially suspicious listings

Submitted several appeals but rejecting.. Kindly help me to reactivate the account...

last submitted POA is,

Escalation Plan of Action for Amazon Account Deactivation – Misbranding & Product Authenticity Violation

Subject: Appeal – Request for Leniency and Reconsideration

I am writing to appeal the suspension of my Amazon.UK seller account. My name is Weerapperumachchi Athukoralage Don Nadun Priyamantha, and I want to explain the situation clearly and honestly. My Amazon.US seller account was also deactivated due to suspension of my Amazon.UK seller account. I sourced original branded products, not counterfeit items. My goal was always to sell genuine brand products, not generic ones. However, due to my lack of understanding at that time, I mistakenly listed branded products under generic ASINs and used the brand’s images, which I now realize was against Amazon’s policies.

1. Root Cause of the Issue

My Amazon UK seller account was deactivated due to misbranding and suspected product authenticity violations linked to the following ASINs:

- B0F2TST1W8 (UNIWA)

- B0F243H83Z (KingDian)

- B0DR5S83YH (SomnAmbulist)

We listed these items under “Generic” branding, but the product images or titles included branded references, which may have misled customers or violated listing policies. Additionally, some product descriptions were sourced from suppliers without adequate verification.This mislabeling triggered Amazon's enforcement systems and raised concerns of infringement.

I was operating a dropshipping model using a logistics and packaging partner, QKsource, based in China because origin of these 3 Brands are Chinese. At the time of listing, I had not yet purchased inventory and was awaiting customer orders from Amazon.UK to source and fulfill the items. No units were sold on Amazon or shipped under these listings.

Due to a lack of understanding of Amazon’s policy on brand approvals and listing compliance, I failed to secure proper supplier invoices or brand authorization documents prior to listing. The documents submitted previously were only proforma invoices and were rightfully rejected as insufficient.

2. Corrective Actions Taken

- I have permanently deleted the three ASINs in question from my inventory.

- I have ceased all listing activity involving branded items unless I have brand authorization and valid commercial invoices.

-Verified product attributes directly with suppliers to ensure accurate listings and suspended my dropshipping operations through QKsource.

- I have completed Amazon Seller University training on Product Authenticity, Brand Policy, and Listing Standards.

- I have conducted an internal audit and identified all possible non-compliant practices.

3. Preventive Measures Implemented

- I will only list products for which I have complete commercial invoices from verified suppliers.

- I will not list any branded products without Amazon pre-approval and brand owner authorization.

- I have implemented a system to review each listing for image accuracy, branding, and sourcing compliance.

- I have created a checklist and documentation process for every product prior to listing, to ensure Amazon compliance.

- I have stopped speculative listing practices and will only upload products with verifiable and available inventory.

- To ensure full compliance with Amazon’s policies regarding branded products, I have implemented a strict guideline to only list branded items under the brand’s original ASINs, as found on the official Amazon product detail pages. I now verify that any branded item I offer is matched exactly to the brand’s existing ASIN — which is visible on the brand’s own official Amazon listings — to avoid accidental infringement or misrepresentation. I also ensure that no generic or mismatched listings are created, and I cross-check with Amazon’s brand store or catalog to confirm authenticity and listing accuracy.

I now clearly understand that:

● Branded products must be listed under the correct brand ASIN.

● Brand images and names must not be used under a generic listing.

● Invoices must reflect a minimum purchase of 10 units for Amazon verification.

4. Explanation Regarding Documentation

At this stage, I regret that I have no valid commercial invoices or brand authorization documents, as no inventory was procured and never sold any of these products on Amazon. My original listings were made prematurely without understanding Amazon’s strict requirements.

I understand the importance of documentation and acknowledge that this was a serious oversight. I have now learned the risks and consequences of listing products without proof of authenticity or authorization.

5. Request for Leniency and Future Reapplication

I respectfully request that Amazon reconsider my account status based on the following:

- No orders or shipments were made for the affected ASINs

- This was a first-time misbranding policy violation

- I have removed all offending listings and ceased selling activities

- I am committed to following all compliance requirements moving forward

If reinstatement is not possible at this time, I humbly ask Amazon to consider allowing me to reapply in the future after fully preparing a compliant catalog and authorized sourcing strategy.

I value Amazon’s platform and the opportunity it provides. I deeply regret my past mistakes and respectfully request a second chance to demonstrate responsible selling behavior.

Thank you for your time and understanding.

Sincerely,

I have never sold anything. The only reason I opened account was for research purposes and I got fee refunded. I have forgotten about it all and now opening my old email box to see lots of messages from Amazon about updating my charge method (which I did to see if it helps but NOPE) Now 30 GBP is stuck on my account or "held hostage" as Account Level Reserve. I can't close the account, I can't get my fee back, I can't release the reserve. suggestions?

Hi Customer Service,

I hope you are well. I notice, I have been charged £30 on the 9th May 2025 for the Amazon services when I haven’t started using the Amazon Seller account yet, could you advise why I have been charged for this.Thank you in advance 

Kind Regards

K

Is there any point using Royal Mail Tracked anymore with end to end tracking and a delivery photograph confirmation when even if the item is confirmed as delivered a buyer can just obtain a refund by simply opening an A to Z Claim.

Two orders in the last 2 days have been refunded after A to Z claims have been opened by buyers 'claiming' not to have received their orders where online tracking clearly confirms delivery.

Amazon's response -

The customer reported an issue with delivery. In this case, the tracking information indicates 'delivered', but the customer did not receive the package. Because you provided sufficient information that proves the order was actually received by the customer, we will not count the claim against your Order Defect Rate.

So we have provided sufficient information that proves the item has been received but the customer keeps the goods and also gets a refund, bonus though our ODR is NO!

Hi, I have an issue with this were I have had 5 listings now removed for inaccurate pricing information. The prices I have offered are fair prices similar to other sites like ebay. I was the cheapest on the market and for some reason other sellers are still selling the items at an even higher amount some even the double the price

@Seller_DNQGSsdC7DccM@Seller_XUNeUuvrQDpgP

I created my amazon account 3 week ago, when everything had done, I received a notification that my account has been deactivated for verification. I have completed all my verification through video call and provided all the information they required. After some hours I received a mail that my account was involved in fraud or deception so my account will not be activated. Ohh come on i didn't listed any thing or sell any item so how i was involved in fraud. I appealed amazon but they didn't help me, instead of it they send me that same email again. Useless.

discussion.

Hi I am looking for some advise please as we all know talking to seller support requires some sort of secret code that you need to be in the magic circle to understand. I have 3 returns on the same asin- no problems with that although that was around 3 weeks ago. I cannot see the returned reason on any report and status shows in transit which I assume means the buyer is still yet to send it back. What I cant understand is why I cant see any returned reason or even confirm if the seller is sending It back items are £45 each so I assume amazon has asked for them to send it back? What happens now do I just wait until the 45 days passed and will either amazon refund me or do they do back in my inventory if sellable? Am I missing an easy way to see all this as my returns report shows nothing but the seller reimbursement portal does! Thanks in advance

Hello everyone,

I need some guidance and support from experienced sellers.

Our Amazon UK account was deactivated due to an inauthenticity complaint from a customer. We sell only genuine products purchased from verified suppliers, and we’ve taken this situation very seriously.

So far, we have submitted 6 detailed appeals, including:

Authentic invoices from our supplier

Clear product images and packaging details

Verified supplier contact information

A thorough Plan of Action explaining the root cause, corrective steps, and preventive measures

Unfortunately, all appeals have been rejected without clear explanation. We're stuck and unsure what else Amazon expects, despite being fully transparent and compliant.

Has anyone faced a similar challenge and found a way through it? Any advice would really help at this stage.

Thanks in advance for your support.

HI, I have noticed the Best selling rankings have disappered from a lot of products on the product listign page, we use this to monitor performance, Has anyone else noticed this.

Thanks