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Hello Sellers! Happy Friday 😀

Whether you've just launched your first product, hit a new sales milestone, or finally mastered A+ Content, we want to hear about it! Sharing your wins—big or small—not only motivates others but also helps us all learn and grow together.

Here's how to join in:

✔ Drop a comment with your recent win (or wins!)

✔ Share what made it possible - did you try a new strategy, tool or approach?

✔ Feel free to ask questions or cheer on your fellow sellers!

Let's fill this thread with inspiration and actionable tips. Who knows? Your story might be exactly what someone else needs to hear today!

Looking forward to reading about your successes.

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Product improvements
by Seller_D1Hx2jN2uH4nq

Hi,

I would like to increase the size of my product by a couple of centimetre's based on some feedback. Can I edit the original listing to show the new dimensions or will I need to create a new one? I'm looking to order my second batch of inventory so would like to know the answer before I proceed.

Many thanks

Lee

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This is beyond unacceptable.

We issued a full refund over 70 days ago, and now the same buyer has somehow managed to open an A-to-Z claim on that already resolved order. The buyer does not have the item, has been returned and refunded in full, and yet Amazon has allowed this claim to proceed. How is this even possible?

This individual has ordered from us twice before and left two negative feedbacks within the very hour of delivery not just the same day, the same hour. We've reported this behaviour repeatedly, flagged it as abusive, and received no meaningful action in return either feedbacks remaining and keep harming my account.

Now, not only is this malicious buyer still active, they are being empowered to exploit the system further opening claims months after resolution. This is a clear breakdown in process and seller protection.

We are expected to meet the highest standards as sellers, yet we’re given zero defence against blatant abuse. Amazon’s failure to close such an obviously invalid claim is a direct threat to seller integrity and business stability.

Customer issue:

Property Damage or Personal Injury Incident

Delivery estimate: 18 February 2025 - 21 February 2025

We demand an explanation:

How is a claim allowed on a refunded order after 70+ days?

What safeguards are in place to prevent this kind of abuse?

Why are repeat offenders not being flagged and restricted?

Enough is enough. This treatment is not just unfair it is harmful. Amazon must be held accountable for failing to protect its sellers from this kind of exploitation.

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I’ve reached breaking point and I’m posting this publicly because I’ve followed every process Amazon laid out and have gotten nowhere.

Here’s what happened:

  • A customer placed an order and later filed an A-to-Z Guarantee claim, saying they never received the item.
  • I reached out to them - multiple times - and found out they missed the first two delivery attempts, but the item was delivered on the third attempt.
  • I have proof of delivery from UPS, one of the most reliable couriers out there. It shows date, time, location, everything. The order was clearly delivered to the correct address.
  • Despite all of that, Amazon still granted the refund under the A-to-Z claim.
  • I appealed. Rejected. No explanation.
  • I contacted Seller Support - and all they did was send it back to the same Claims team. A full circle of uselessness.

What more am I supposed to do as a seller?

I fulfilled the order, the item was delivered, I provided solid proof from a trusted courier - yet Amazon sides with the buyer who just says “I didn’t get it.” This is a broken system. If customers can simply claim non-receipt and get refunded, even when there's clear delivery confirmation, then we’re not running a marketplace - we’re running a free giveaway service. This isn’t just unfair - it’s enabling fraud. It’s Amazon rewarding dishonest behaviour and penalising sellers who do everything right.

I’m demanding Amazon explain:

  • Why was the claim approved when I had clear delivery proof?
  • What is the actual point of using tracked and signed-for delivery if Amazon doesn’t even consider it?
  • How are sellers supposed to protect themselves when the appeals process is completely opaque and clearly biased?

This is outrageous. I’ve lost money, time, and trust in this platform. If sellers can’t rely on Amazon to protect them when we follow the rules, what are we even doing here?

12 votes
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UK/CA test report not accepted
by Seller_KXY4brRF3fWod

Hi this product is a travel plug adapter. I am trying to comply with Uk/Ca. i have submitted UK/CA test report from my supplier, but amazon keep rejecting it saying they need a test certificate from a uk or EU notified body. although they won't say directly what the exact problem is with the one i have sent, i have come to the conclusion they will only accept certificates from uk or eu notified body and not the one supplied from my manufacturer.

Does this mean i have to have the item tested myself? and submit the documentation? as this would be extremely expensive according to my research and then amazon could still reject it. Has anyone encountered a similar problem and found a solution? many thanks

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Absolutely no sales. Anybody else?
by Seller_d8WfbEccuaGMc

Has anybody else experienced a huge drop in sales as of recent? Last month or so?

Down 70% and have not had a sale for 6 days. Fear this is going to send us out of business if this continues.

Account health is perfect. No account issues.

4 votes
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15 replies
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Hello everyone, I am a new seller, please help me.
by Seller_HUefYGgNgow8d

I want to sell children's sunglasses in the UK, but I don't know what certification qualifications I need.

Can anyone tell me?

Looking forward to your reply,

Thank you very much

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1 reply
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Hi everyone,

At 1:50pm today, all of our listings suddenly became inactive. Our sales stopped completely and 6,237 units went into stranded inventory.

Six hours later, I’m still no closer to understanding what has happened. Despite spending hours on the phone and in chat with Seller Support, no one has been able to explain why all of our ASINs have been removed from the marketplace or offer a solution.

The latest case now states that the issue is related to account verification — but we have been selling on Amazon for 4 years with all documents long since provided and approved. We have received no email, no performance notification, and no Account Health flags. Our account still shows as "Healthy."

This has brought our business to a standstill. We have wages to pay, stock we’re still funding, and no way to sell. The lack of clear communication or urgency from Amazon is deeply concerning.

Is there any way to speak to someone who can genuinely help with urgent, business-critical matters like this? If any Amazon moderators or experienced sellers see this and can suggest a way to escalate, I would truly appreciate it.

Sue

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5 replies
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On 12 July 2023 Amazon gave me written confirmation that 3 of my ASINs were approved for PAN EU (when we did Launchpad).

They are grocery and required certain criteria (multi language labels (EU5) , certain images, etc).

On this basis, bearing in mind PAN EU fulfilment costs are less than EFN, I went ahead with PAN EU.

In recent months I have noticed that my 2 best sellers are now ineligible for PAN EU and I am now being charged the EFN fulfilment cost. Of course, Amazon didn't tell me this. Essentially, Amazon has reneged on their written confirmation.

The change appeared to be effective from 1 December 2024. Until then, I was being charged PAN EU fulfilment fees. So, at the peak trading time, Amazon increased the fee they charge, without telling me, from PAN EU to EFN.

Obviously I have opened a case. And as normal, they obfuscate.

Beyond that, I feel I need to raise this with Amazon's Legal Department and possible the MD (both of which I have found helpful in dealing with issues, sometimes solving them.

Can anyone offer any other tips? @Seller_XUNeUuvrQDpgPI see from here that you have been included in similar posts in the past.

My main aim is to get these ASINS listed as PAN EU again

Secondary - is getting some money back for the uplift in fees taken by Amazon (though I wonder whether this is workable).

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0 replies
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Need advice for a Product Authenticity Complaint!
by Seller_HN6EdC9X4tFR8

Hi everyone.

I'm looking for some advice on what to do about a product authenticity complaint for a product that I no longer sell and deleted the listing months ago. When I click the violation on the account health dashboard it says "no sales in the last 12 months". It says the listing (which doesn't exist) will remain deactivated until the issue is resolved, and if it is not resolved within 90 days then my stock (which also doesn't exist) will be destroyed at my expense.

The product was genuine and listing is deleted as I have no plans to relist this product in the future so I see no need to accept the violation or submit an appeal.

What should I do? Are there any consequences for ignoring the violation for a listing that doesn't exist?

TIA

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2 replies
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Hello Dear Brand owner Sellers,

I wonder if you can help me. I am a small brand owner and I sell my own products mainly on amazon. However I have noticed that another seller has appeared on my listing pretending to be selling my branded product by fbm. I now that product cannot be genuine as I do not have distribution agreements with anyone and I don't sell to other sellers on wholesale.

I reported this issue to amazon brand registry for infringement Under case ID 11073202492. But I was disappointed to receive below reply.

"Thank you for contacting Brand Registry Support. We reviewed your submission and are unable to take the action you requested.

If you have additional notices that you wish to submit, our team only investigates one type of infringement per submission and no more than 50 ASINs per submission. If you have more than one type of infringement, we require that separate submissions be made for each infringement type.

For example:

If you would like to submit three ASINs for two different infringement types, you would submit one notice for each infringement type. This would be a total of two notices. If you have more than 50 ASINs that you would like us investigate, you will need to submit multiple notices with no more than 50 ASINs per submission.

If you believe this decision was made in error, please tell us why by submitting a new complaint through Brand Registry. We are unable to take further action on the complaint you previously submitted."

Now How do I deal with this issue?

I feel that all my hard work to establish my brand could be wasted if random seller just start selling unbranded products on brand name through fbm .

Thank you for reading and I will appreciate any input.

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7 replies
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