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Welcome Sellers!

Join our Ask Amazon event to share and discuss strategies for improving your On Time Delivery Rate (OTDR) and Glance View Speed (GVS) metrics within the Seller Fulfilled Prime (SFP) program.

❔ What are OTDR and GVS?

On Time Delivery Rate (OTDR):The percentage of orders delivered to customers by the promised delivery date.

Speed report - Glance View Speed (GVS):The speed at which order details are available for customer review post-purchase.

📎 Discussion Topics:

What actions You’re Taking: Share the steps you’re implementing to enhance your OTDR and GVS metrics.

How can Amazon Support: What assistance would you like to receive from Amazon to help you meet these critical performance metrics?

📝 How to Participate:

  1. Start posting your questions and feedback now in this thread
  2. Our Partner Team will respond to all questions on 30 July
  3. Can't make it on the day? No worries - post your questions and feedback in advance!

This thread will be open from today to We encourage you to post your questions and insights. Our team will monitor the discussion, engage with your queries, and provide answers.

Note: This event is for general questions. We cannot provide advice or feedback on individual cases.

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About 2 weeks ago a customer messaged about item we just sold out from FBA stock

He said he was planning to buy it, and if we have any more in stock.

Earlier that day we received an order on last item, so I responded by saying “no, we have pending order on last item, but we have secured further 10 items from our Distributor, which we expect will arrive from Japan around August”

Buyer then asked if we sell only new items or if there were any returns - I responded no, that my stock all has labels and is not co-mingled.

Buyer asked if we could let him know when we re-stock this item.

Fast forward to today, we received this violation on my Account Health page - Suspected Product Authenticity Issue

Violation appeared as “Product Authenticity Customer Complaints”, but when I click on it - it shows as “Suspected Product Authenticity Issue” - the listing is removed and I can see Account Health Impact Rate is showing as “High”, 8 points were deducted. There was never any Performance Notification associated with this issue, just a violation on Account Health Page.

The ASIN I buy from authorised distributor (not retail), I have the invoices.

When I called the Account Health team, they said there was no customer complaint, it’s just Amazon suspects something, so they flagged the ASIN. A bit confusing.

Co-incidentally, now I can see that detail page was removed probably on that day - 14 days ago.

Later today I received email from Handmade Integrity Team, saying they were still reviewing my account and will respond as soon as they complete the review. So why they are talking about the account?

Tried calling Account Health and Seller Support, they didn't know either.

Under Notification, there are two options - submit invoice or acknowledge the policy and make sure I do not violate it in the future. There's no usual box asking to acknowledge the violation itself, only adherence to the policy.

This is all very confusing, has anyone gone through anything similar?

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FBA receiving more than I sent
by Seller_Xdj0Gx8fIPNzP

I have recently noticed in 2 of my FBA shipments, Amazon received approx 120 units (60 in each) extra units than what I sent.

While I'm not complaining about getting free stock, I obviously don't want this to be at the expense of another seller, which I feel it likely is. I also don't want this to cause any problems in the future.

Has anyone else experienced this? Can anyone recommend the best course of action for this?

Thanks.

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email from amazon is this fake
by Seller_AJVL4eyKUPo5h

this was the email i got but i would have thought amazon would use my name instead of hello

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Item Returned in a Disgusting State
by Seller_540qgZMXuuXdD

Hi,

I've had a return today, and it's in an appalling condition. I felt sick just taking it out of the envelope (which was also covered in grease stains)

It has greasy marks and fingerprints all over it, something is caked on the front, and something sticky has been spilt on it.

Can someone please advise if you've been through similar?

Thanks,

Jeff

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Need Help – Amazon Refusing to Fix Incorrect Brand (GRTLPOK instead of Sistema)

Hi everyone,

I’m hoping someone here can help or has gone through something similar.

I’ve been trying to get Amazon to correct the brand name on an ASIN: B01HBLG018. It’s currently listed under GRTLPOK, but the correct brand should be Sistema.

I’ve already contacted Seller Support and Brand Registry, and I provided product packaging, website links, and even invoices showing that this is a genuine Sistema product. Despite this, Amazon keeps closing the case or asking for the same documents again.

Has anyone successfully corrected a brand name recently?

Is there a specific team or method that actually works?

Can this be escalated to a higher team or resolved via phone?

Any help, advice, or shared experience would be greatly appreciated.

Thanks in Advance!

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Fraudulent A2Z claim
by Seller_zP4mEc2uI42Ja

I am growing very tired of customers abusing the A2Z system, this is no longer (was it actually ever?) fit for purpose.

Once upon a time, I enjoyed selling on Amazon but now every day is causing me to fall deeper into depression. I now dread logging on and seeing how many fraudsters have emailed that they have not received their items or how many new violations are in my AH that I have to address before I even start my day

Order ID: 026-5756528-0752359

Customer messaged me stating they only received one item even sent a photo of what they received, which clearly shows that they did receive both as they were both packed together in a single clear packet and this can be seen.

Customer then files a claim stating they never received their order. #LIAR

I have a message from the customer stating they did receive but claimed they only received 1 item which I provided to the claim team.

Decision: Granted Seller-funded and ODR impacted.

Appealed and they upheld their decision.

It really is becoming worse and YouTube is full of videos teaching people how to get free stuff and what to write in claims to guarantee refunds. Amazon is becoming a site for fraudsters and they are allowing them. They are no worse than people walking into a shop and swiping goods off shelves and walking out.

Dear Amazon Mods @Seller_iTgjdgiRqiPsn @Seller_DNQGSsdC7DccM @Seller_z3k8APxGfbQEK @Seller_TSXM2A5nxWSuH @Seller_fgtTzyHQfOM1x @Seller_gAhPNiLrkfTcr @Seller_VJ4XoAkjDpjPH@Seller_j9Bd91CW3ZVpr

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Borderline Abusive Vine Review Removal
by Seller_LM6PIxGqZ3Nw4
Amazon replied

Mama’s Wellness Journal - Parent ASIN: B0F7MKBQ8J

Review: Review by Charlie Love on 14 July 2025

Child ASIN - B0F7N2JHBB

The original response from support was a template that did not address the policy concerns raised

CaseID: 11319065162

Dear Amazon Support,

I am writing to formally request the removal of a recent 1-star Amazon Vine review left on our product listing. The review in question contains multiple violations of Amazon’s Customer Review Guidelines, and we believe it unfairly and inaccurately reflects our product in a way that does not align with Amazon's standards for constructive, product-focused feedback.

Review in Question:

No, no. Ick. No.

"I couldn't recommend this to any mother. The whole thing seems like too much hard work for mums to think about and it seems so patronising. The daily quotes are different on every page that's the only plus, but some of the quotes really don't quite hit. 'When you keep criticising your kids, they don't stop loving you, they stop loving themselves. Let that sink in' - that's just so ick. and I can't really see how that helps mums with their wellness. This seems more like a journal that leans more towards how to be a 'better mum,' by cramming more tasks in and treating your kids better, than helping mums take care of themselves. And it says 'mama' through out as well, which is also ick. The book itself is good quality though."

Grounds for Removal Request:

1. Use of Inappropriate Language and Tone

  • The repeated use of the word “ick” (x3) is not only unconstructive, but is defined as something “distasteful or unpleasant with a sense of revulsion.” This violates Amazon’s guideline against “profane or unnecessarily negative” language.
  • The tone is mocking rather than informative, which goes against Amazon’s standards for respectful reviews.

2. False Assertions and Personal Bias

  • The review criticises the use of the word “mama”, which is a stylistic choice and clearly stated in the product description. This is not a flaw or defect of the product and reflects personal taste, not objective product feedback.
  • The reviewer makes assumptions about the journal's intentions (e.g. “trying to be a better mum by cramming more tasks in” “patronising” and pushing “better mum” agenda) which are subjective interpretations, not grounded in actual product faults or inaccuracies and are such a subjective character attack on the designer and are not permissible under Amazon review guidelines.
  • The product is clearly marketed as a wellness-focused journal for mothers. The reviewer’s interpretation of it as a parenting manual is factually inaccurate and misleading to potential buyers. Under Amazon’s review guidelines, reviews must not “misrepresent the product or its purpose.”

3. Violation of Amazon Vine Guidelines

  • As a Vine Voice reviewer, the individual is expected to provide helpful, unbiased, and product-specific feedback. This review fails to do so and instead delivers a personal, emotionally charged opinion rather than an impartial assessment.
  • Accepting a product the reviewer clearly had no desire to use undermines the Vine programme’s intent and credibility.

4. Lack of Focus on the Product

  • The only factual product-related statement the physical quality is positive. The rest is emotional commentary not tied to the actual content, layout, or functionality of the journal. and does not provide useful guidance to other customers regarding usability, content accuracy, or product performance.

We understand that Amazon values honest feedback, including criticism. However, reviews must remain respectful, relevant, and product-focused, especially when coming from the Vine program. This review does not meet those standards, and we respectfully request that it be removed in accordance with Amazon’s policies.

We appreciate your time and assistance in this matter and look forward to hearing your feedback.

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See all formats and editions link
by Seller_RAXEWLxQ2dbmN

This stopped working for me about a week ago. I use it a lot when searching in BMVD but it is currently a dead link. This is using Firefox, an Amazon recommended browser.

I'm not sure if it affects categories outside of BMVD but it must be reducing sales if buyers are unable to see all variations of a given title.

Amazon search in books and media is bad enough as it is but this is making it even worse.

I also note that the 'manage inventory' tools have been very slow recently. It often takes several seconds between pressing a button on the edit page and the system responding.

I'm guessing these requests are being handled by remote servers across the globe?

Checking today, it seems the problem is more prevalent in media titles than books.

Example here:

https://www.amazon.co.uk/Abbey-Road-50th-Anniversary-Deluxe/dp/B07VLMMG2F

Image here highlighting the link in yellow:

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Selling privileges on hold
by Seller_6GYc8mFhCwhRm

Verify Selling Account - Your selling privleges are on hold. Please provide additional information. After i click submit the next page says the information is being reviewed and the page will refresh in 30 seconds. After a minute or so it refreshes and prompts me to "review and update my selling on amazon account information". Back on the dashboard there is nothing to say my uploaded information is under review and there is no sign of any change after pressing submit except . Thank you in advance

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Postage advice/help
by Seller_HWgGHyAtpEX7o

Hello,

We are shipping personalised greeting cards using a tracked service as requested by Amazon. I can see that most greeting card sellers on here offer free shipping with their items. Can I just ask that if you offer free shipping, do you have to use a tracked service or are you including the price of second class postage (87p) with your cards? It seems a lot to charge for the price of a greeting card.

Many thanks

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