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🚨 How to Report Incorrect Brand Name Changes
by Seller_z3k8APxGfbQEK
Amazon replied

We want to address a concern that many of you have raised regarding unauthorized Brand name changes on Amazon.

We have engaged with many of you, hear you, and we understand the frustration and potential impact this can have on your business. First, we want to assure you that we are actively working with our internal teams to address this issue. Your feedback is invaluable, and we're committed to improving the selling experience for all of our partners.

If you experience an unauthorized brand name change, please follow these steps:

1. Submit a report through the "Report Abuse" feature

2. Select "Product detail page was changed to represent a different product"

3. We suggest sellers to provide relevant details such as when the ASIN was created, by whom, and what the brand name was originally.

4. We're continuously monitoring these reports and working to streamline the resolution process.

However, if your report is declined, please don't hesitate to create a discussion post in the "Manage Your Brand" category and be sure to include your complaint ID for faster follow-up.

We want to emphasize that we're taking this matter seriously and our teams are collaborating to develop more robust safeguards against unauthorized brand name changes. We appreciate your patience as we work towards a more secure and efficient system.

As always, we're here to help. If you have any questions, please let me know.

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Hello,

A month ago we updated our card details for all 5 countries we registered for. We verified the card with each of the 5 marketplaces, and our bank, one by one. It told us to wait 48 hours. It's been about a month and we are still waiting. We were given the same error today, and we replaced the card details again.

Our charge method is showing as active, but we cannot reactive our account, because it keeps taking us to the same page saying Invalid Charge Method. We are going in circles over and over again with no explanation as to why any of this is happening, especially when we have verified our details with our bank and with each of the marketplaces.

When we try to open a support case, it takes us back to the page where it says invalid charge method, so we cannot even submit a support case.

There is no telephone number for us to call either.

How does a trillion dollar company fail to provide support to businesses trying to sell on its platform, and we're left with no choice but to make this matter public on Amazon's forums....

1 vote
0 votes
5 views
1 reply
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Very obvious return swap fraud. How do I proceed?
by Seller_9fA2L82vl2c6V

Sold Switch OLED

Customer opened return for "No longer needed".

Console arrived back today. It's a different console, with heavy scratches to the screen, battered box, personal information left on the console, the switch dock is covered in sticky residue, the dock door is missing and the FBA / FNSKU label is for a different seller which is actually for a "New" console. We sold it as "Used - Very New".

There are multiple pieces of evidence that this is an obvious fraudulent return.

What are my next steps? The return is still open.

Do I contact the customer? Do I send it back? Do I close the return?

I understand Amazon is likely just to grant this to the customer but I've never seen such a blatant fraudulent return which even has the customers personal information still logged into the console. We sent them a flawless console.

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Our listing has been falsely identified as a biocide, despite being exempt from this category under HSE’s rules. We have provided evidence of this but keep getting demands to provide an authorisation number, it’s evident that our appeal is not actually being read despite being very short since the matter is so simple.

Case number: 11313628942

@Seller_Huz6FT08OxHAR @Seller_z3k8APxGfbQEK @Seller_mIRnuhdx7l5sN @Seller_Udi0JNbTrsmUV @Seller_ZyGdB49sb7An4 @Seller_XUNeUuvrQDpgP

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3 replies
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Join us at Amazon Accelerate 2025, September 16–18 in Seattle, and sit down with Amazon experts who are ready to help you at Seller Café.

Seller Café is your chance to connect with Amazon subject matter experts one-on-one and receive in-depth, personalised guidance to accelerate your business growth.

Seller Café spots are limited, so register now to be among the first to be notified when appointments open in August.

“Seller Café one-on-one appointments are extremely helpful for those issues that we have struggled with for a long time. The specialist assigned was great!” – 2024 attendee

With Seller Café you’ll get the following:

  • Focused one-on-one, 40-minute, in-person appointments with Amazon experts
  • Access to on-demand solutions with a 20-minute walk-up virtual chat session
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  • Opportunities to connect with experts across various programme tracks and support categories
  • Tailored advice for using Amazon tools and services
  • Troubleshooting assistance

Register now as seats are limited, plus save $100 per ticket for a limited time.

If you plan to attend with your team or partners, you can buy three tickets and get one free when you register together.

These discounts apply at checkout automatically.

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Hello everyone,

I urgently need support with a VAT issue unresolved for over a year.

Amazon keeps rejecting our claim that the business is established in the UK for VAT purposes, despite fully meeting the criteria cited by HMRC and Amazon themselves (central management and operations in the UK, real physical office, matching Companies House address). Documents repeatedly submitted, per Amazon’s own checklist:

- Director’s bank statement with UK address (within last 180 days)

- Director’s UK passport (UK resident)

- Certificate of Incorporation and Companies House documents

- Lease agreement for office in London matching registered addressInvoice and proof of rent payment

- Invoice for accounting software subscription used in the UK office

- Letter explaining UK-based management, operations, and staff

According to the guidance cited by Amazon (and HMRC), we meet the requirements to be considered a UK business establishment. The director lives in the UK and all essential management and operations are carried out from the office not virtual.

Amazon also accepts we are VAT exempt under the £90,000 threshold but still does NOT refund the VAT paid on imports nor the VAT charged on sales invoices.

This causes issues with HMRC since we cannot register or reclaim VAT while it’s being withheld by Amazon. I’ve called and emailed seller support many times but only receive generic, repeated denials.

Has anyone successfully resolved a similar case?

How can I escalate this to get a proper review by Amazon?

Any advice or contacts would be much appreciated. @Julia_Amazon @Ezra_Amazon @Sakura_Amazon_ @Sarah_Amzn @Simon_Amazon @Spencer_Amazon @Winston_Amazon @Maja_Amazon @Ash_Amazon @Abella_Amazon @Angie_Amazon @JiAlex_Amazon

Thank you!

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17 views
2 replies
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Hi everyone,

Is anyone else experiencing a widespread glitch with the “Bought in past month” figure across all listings?

As of yesterday, every single one of my ASINs is affected. Most of them typically show 1,000+ orders per month, but now they’re all displaying just “50+ bought in past month” — even though my actual order volume hasn’t dropped.

This seems to be a front-end display issue, but it’s concerning because that number adds social proof and trust for potential buyers. A sudden downgrade to “50+” across the board could seriously impact conversions.

I’ve raised a case with Seller Support, but so far no clear answers. Just wondering if others are seeing the same issue, and if anyone’s heard back from Amazon with confirmation that this is a known bug?

Appreciate any insights.

1 vote
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197 views
3 replies
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Is Feedback Manager bot a 'scam'?
by Seller_D6kjCY0QHVSPC

Sorry for the heading but why does not Feedback Manager consider 'scam' as obscene? It instantly rejected our removal request for a review wrongfully calling us 'scam' despite our in policy best efforts. Moreover, the human associate I contacted on support directed me to Feedback Manager again and again for its removal. Dear Forum Mods, can you please have a look at this?

@Seller_DNQGSsdC7DccM @Seller_mIRnuhdx7l5sN @Seller_Huz6FT08OxHAR @Seller_j9Bd91CW3ZVpr

ORDER ID:206-2767417-6096345 CASE: 11326959692

This feedback meets multiple criteria for removal based on Amazon’s guidelines:

The buyer admits the issue was their own mistake ("my mistake I didn't notice"), which aligns with Amazon’s policy to remove feedback based on buyer error.

The comment includes accusations of a scam, which violates Amazon's guidelines on inappropriate or abusive content.

The complaint, which was written just 3 days after the order, is focused on shipping costs and cancellation timing, not the actual product or service quality. But they got the item at the lowest price compared to other sellers in a timely manner eventually.

We always ship orders promptly and provide tracking with DPD. The parcel was already dispatched when the cancellation request came in, which is consistent with Amazon’s handling expectations.

We kindly ask that you review and remove this feedback in accordance with the above

Thank you for your time and support.

(also thank you @Seller_6HXPDZ2n6YG3n )

1 vote
0 votes
134 views
3 replies
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Cancelling an offensive personalised order
by Seller_cwZQE411jz468

I've had an order today for a personalised item with the phrase: I AM AGAINST LGBT!.

I have cancelled the order as this isn't something I am willing to print. Additionally it doesn't seem to fit with the offensive and controversial items policy as I wouldn't be able to list a product with this message and so therefore, I wouldn't be able to print this message on a personalised item.

Is there any point in me trying to contact Amazon to let them know about this order and protect myself from any negative feedback etc from the buyer?

4 votes
5 votes
502 views
7 replies
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Voice of the customer
by Seller_Md4ktphJDJKbN

Good afternoon all,

I am trying to transition cross to the 'voice of the customer' to view my reviews as I have received a notification that is advising me to do so before september 30th 2025. I can access it and see my ratings but I am not able to read the reviews from there. Seller University is saying there is supposed to be a 'fit insights' tab at the top left, my page doesn't have it. Is there any particular reason as to why this may be?

0 votes
0 votes
7 views
0 replies
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with around 25 invoices from Supplier Direct as it is their product and I am an approved reseller of their product.

Yet Amazon have removed the listing and will not remove the mark on my Account Health nor Reinstate it.

Seller SUpport are of course no use whatsoever.

I have proven that the customers complaint is false so now is my only option the legal route with Amazon?

2 votes
0 votes
113 views
1 reply
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