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Welcome to our Ask Amazon Q&A with the Brand Registry partner team, focusing on your questions about Brand Registry Product Image Guidelines!

_____________________________________________________

⚡️ What You Need to Know:

The Brand Registry partner team will answer all your questions posted in this event thread on April 15th from 8 am - 4 pm.

_____________________________________________________

🔍 Key Details:

The Brand Registry partner team has been listening to feedback from our sellers and understand that the image guidelines for Brand Registry applications can be challenging to navigate. Because of this, they will update the Brand Registry Application Guide, a step-by-step guideline that details the enrollment process through self-service registration, to include a new section on product image guidelines.

_____________________________________________________

💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event. For this specific event, here’s a list of sample questions you can ask the Brand Registry team:

  • How many photos do have to submit during the Brand Registry application process?
  • I don’t have the product yet with my brand name, could I use a computer generated image for the application?

Given the global nature of these guidelines, we're hosting Ask Amazon events across multiple regions. In addition to this UK event, sessions will also be held in the following countries:

  • United States
  • Canada
  • Mexico
  • Japan
  • United Kingdom
  • Germany
  • France
  • Italy
  • Spain.

Please note that this event thread is specifically for the UK Forums. Links for each individual regional event will be provided soon.

___________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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Verify Establishment for Value Added Tax (VAT)
by Seller_Jlp9ysDUxGU7l

Amazon have had my account pending since March 2025.

I have provided them with everything and there's still no progress on the verification.

First:

They deactivated my FBA listings unprovoked. They made my disbursements fail.

Second:

I lost out on sales for mothers day week which Amazon will NEVER reimburse me for.

Around first week of April, I went through a business address verification and my FBA listings went live again and disbursements were available.

I requested a disbursement on the 3rd of April. That payment has now gone missing as it never came to my bank account and it didn't come back to my seller account.

I have emailed kyc-drtax-verification@amazon.co.uk, Vatsubmit@amazon.com with no solution except 'wait'.

There's no explanation as to where my money has gone, the laugh of this is that I missed a VAT deadline for payment with HMRC because amazon are withholding my funds from me.

I have now emailed managingdirector@amazon.co.uk for this to get speeded up now as I've lost patience.

The only thing left to give amazon is a blood test, I'm this 🤏 close emailing them it.

Can the amazon mods on here help me?

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How to activate account again
by Seller_KUDpcmItiGS32

My account was deactivated and no matter how many times i appeal and state that i dodnt own any affiliate accounr,it remains the same status.

How can i get in contact with customer care team to know to to reactivate my accout? I seem to be getting nowhere with this and no other explanation is being offere

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A New Thing We Have to Watch For ?
by Seller_sg54Fq7GfBZzn

So this is a new one for us, received an email notification for an FBM order saying "order refunded not received"

I have gone on and checked the order, there is no email from the customer regarding anything, no return request, no complaint, no A to Z nothing.

And someone in Amazon has just straight out and gone and gave the customer a full refund on the item, which was Sent with full tracking and has a delivery image from Royal Mail.

Is this the new norm ? as if so we will need to scrutinise every single return.

My understanding is that in that instance for an FBM order, where the customer is claiming non delivery we at least get the option to speak to them and try and advise them where their item is.

However, it now appears that Amazon are just going to start issuing refunds with no contact for the seller.

So you could literally sell an item and find it refunded with Zero explanation ?

How as a seller do you even know how to claim then ? at least with an A to Z claim you can try and prove the item was delivered, even if the A to Z team never agree.

But this seems to be a new slippery slope we have not encountered before. @Seller_TSXM2A5nxWSuHany Comment please ? 203-4331202-5324302

We had NO contact from the customer at all, no email, nothing and your customer service reps have issued a refund for an item sent with full tracking and a delivery image too boot ?

Why ?

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On Thursday I've posted a book to a customer in Cambridge, by RM 24 Tracked and signed.

Here is the tracking: Return to sender

Tracking history

Saturday 12 April 2025

11:21 Delivered to sender by Cambridge DO

11:21 Delivered and Signed Cambridge DO

08:13 Due to be delivered today by Cambridge DO

Friday 11 April 2025

15:28 Item Received Cambridge DO

11:44 Item Received Cambridge DO

11:37 Refused - Returned to Sender Cambridge DO

08:45 Due to be delivered today by Cambridge DO

05:17 Item Received Peterborough MC

03:53 Item Received Peterborough MC

Thursday 10 April 2025

19:30 Item Received Home Counties North MC

14:35 Accepted at Parcelshop

11:44 Sender has despatched item

Saturday morning I was at home, and I did not receive the book back and the customer did not contact me.

When I have checked the signature, there's none!

What do you suggest to do now? I fear losing the book and the payment.

Thank you for your kind attention.

Guy

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Using Holiday Mode
by Seller_LV7u1trC9Mscd

Hi,

Not sure if anyone has any past experience with using Holiday mode or not,

We are FBM and had an issue with our printer yesterday, originally we just turned our Prime badge off to slow the pace of orders but in the end turned on holiday mode for around 2 hours in the afternoon,

Since going back live, our sales have hit a total slump, I have read that it shouldn't make any difference to listings/rankings/buy boxes etc but do others have any past experiences and know if it does take a good 24-48 hours or even longer to have the same momentum as before,

Thanks,

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Account deactive for multiple stores
by Seller_9CnVRMqkEKG4P

i want to deactive the mutiple account store..need help

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I have just opened a Seller Account and I I want to start by selling our first book through FBA and was wondering if it’s possible to send a box of, say, 50 copies of the same book to an Amazon fulfillment center without individually packaging each one.

My goal is for Amazon to store them and handle individual packing and shipping per order, rather than me prepping each copy with its own packaging beforehand.

So far, the process I’ve seen seems to expect each item to be pre-packaged before shipping to Amazon. Is there a way to simply send the books in bulk and let Amazon handle the rest?

If yes:

What’s the correct way to set that up?

(*im currently only selling it via Ebay and that requires manual packaging and shipping for each sales)

Appreciate any help or direction. Thank you!

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Lost shipment in BHX3 - PLease HELP!!
by Seller_PmQpDu9F4aEbW

My shipment into BHX3 has still not checked in after more than a month.

I have since sent 9 or 10 different shipments into fulfilment centers including BHX3 again, and ALL the new ones have checked in successfully and are available for purchase and have even been sold to customers.

I've tried explaining that something is def wrong to Seller support many times but they just repeat the same information back to me that my shipment has not checked in yet - I know this, this IS the problem!!

Please help

Shipment ID:FBA15K3WS83S

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Need feedback removal
by Seller_Wp51IQZBKpF1i

This is my second attempt to get feedback removed.

A customer had stated I had misrepresented a book and put up a fraudulent advert saying a book was signed by the author and a specially number copy. I most certainly did NOT do that and have sent him a message stating this and showing him the description which was put in with the book. No response.

I have tried again to contact seller support but the message is booted back by the AI robots within seconds saying it's answered and case closed which it hasn't been.

I can't see how to get a moderator to help here - how is it done? I know you have to out a @ but then what? Please help.

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Sold a £29.99 item on FBA 3 days ago. I got an email today saying they've been refunded £30.82. No idea the reason. Why would they refund more than the sale price?

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