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Amazon replied

Have you encountered Error 5461 while trying to create a new product listing on Amazon? Don't worry - this common error has a straightforward solution. Let's walk through what this error means and how to resolve it.

What is Error 5461?

This error appears when you attempt to create a new ASIN but don't yet have approval to list products for that specific brand, even if you have a valid GTIN (Global Trade Item Number) from GS1.

How to Resolve Error 5461?

1. Submit a Brand Approval Application

Your first step is to submit a brand approval application through Seller Central. Here's what you'll need:

  • Exact brand name as it appears on the product
  • Product identifier (UPC, EAN, ISBN, or JAN)
  • Clear, high-quality images showing:

-> The product

-> Product packaging

-> Brand name

_> Barcode

2. For Brand Owners

If you own the brand, make sure your Brand Registry account is properly linked to your Seller Central account. This connection helps streamline the approval process.

3. Wait for Approval

After submitting your application:

  • Processing typically takes up to 24 hours
  • Once approved, you can begin creating new listings for the brand
  • Keep checking your Seller Central notifications for updates

💡 Important Tips to Remember:

  • Always check if the product already exists in Amazon's catalog before creating a new ASIN
  • Double-check that your product identifiers match the GS1 database
  • Save your brand approval documentation for future reference

Still Having Issues?

If you've followed these steps and are still experiencing problems:

1. Verify your brand approval status in Seller Central

2. Ensure all product information matches your approval application

3. Contact Selling Partner Support if the error persists

We're Here to Help

Have you encountered Error 5461? Share your experience or ask questions in the comments below. Your insights could help other sellers facing similar challenges.

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Dear Amazon Seller Support,

I recently received a restricted products policy violation related to a plastic toy gun listing in my account. I understand the importance of complying with Amazon’s policies and take this matter very seriously, as I do not wish to compromise my account health in any way.

Could you please provide me with detailed information about the specific violation and any steps I can take to resolve this issue? Additionally, I would appreciate guidance on how to prevent such violations in the future and, if possible, assistance in reinstating my account health rating.

I am committed to complying fully with Amazon’s restricted products policies and ensuring that my product listings meet all necessary guidelines.

Thank you very much for your time and support. I look forward to your advice on how to resolve this matter promptly.

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No Royal Mail 2nd class option
by Seller_AVteysPitiEJq

I've never come across this before but I can't use Royal Mail on one of my FBM orders.

I literally shipped the exact same item last night for 87p but when I went onto this one, a minute later, Royal Mail is greyed out and I can only use Evri.

I've opened a case via SS (11238764102) - was told to use Evri but that method is 3 times more expensive and leaves me out of pocket.

Anyone have any clues - tempted to take a hit on my VTR and use a stamp.

It's to Devon and it's a ship by today - delivery up until 1st of July (the exact same stats as other orders the same).

I'm at a loss as I've tried everything - SS aren't helping (no surprises there).

We're forced to use 'Buy Shipping' but this appears to be a glitch that will leave me with either a hit on my metrics or being out of pocket

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1 reply
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Malicious attacks from competitors
by Seller_VSTSOljfVIOLo

I am a British website seller. I sell products on the British website, but I was maliciously attacked by my competitors. The detailed questions are as follows:

My asin: B0F9XW9RXH and B0F9XVV8S6 are newly released this year and were shipped to Amazon warehouses on May 27, 2025. On June 23, 2025, Amazon began to receive inventory and did not issue an order during the pre-sale period. However, on June 8, 2025, these two asin received one-star negative reviews from the same buyer (not certified by purchase). So we checked the buyer's profile, where all the reviews were 5-star reviews and were not certified for purchase, which was obviously a competitor's malicious manipulation of comments, trying to harm our business! This seriously violates the standard of fair competition on Amazon platform. Please check it with relevant departments! The specific comment information is as follows:

Review product asin: B0F9XW9RXH

Comment Title: Chemical Smell!

Comment content: Strange odor when producing H2

Comment Buyer Name: T S DEVARAJULU

Comment date: June 8, 2025

Review product asin: B0F9XVV8S6

Comment Title: Cheap Feeling!

Comment content: Dollar store quality

Comment Buyer Name: T S DEVARAJULU

Comment date: June 8, 2025

Buyer T S DEVARAJULU's profile: https://www.amazon.co.uk/gp/profile/amzn1.account.AEO3E5S3CV7XUTTU3ILSCBWEM4GA/ref=cm_cr_srp_d_gw_btm?ie=UTF8

Coincidentally, our other variant product asin: B0F2MWHHKH also received two one-star negative reviews on June 8, 2025, but it was not purchased. Check out the profiles of these two buyers, and they are all 5-star reviews and are all reviews that have not purchased certification! Competitors try to harm other people's business by manipulating comments, so please crack down on the platform!

Review product asin: B0F9XW9RXH

Comment Title: No Benefits!

Comment content: Waste of money

Comment Buyer Name: Sk Pirumamhammad

Comment date: June 8, 2025

Buyer Sk Pirumamhammad's profile:

https://www.amazon.co.uk/gp/profile/amzn1.account.AELCLDYA2Q2N2HRQJXNYZAYOPVUQ/ref=cm_cr_srp_d_gw_btm?ie=UTF8

Review product asin: B0F9XW9RXH

Comment Title: Lid Broken!

Comment content: Cracked immediately

Comment Buyer Name: Pushkar Bhawsingka

Comment date: June 8, 2025

Buyer Pushkar Bhawsingka profile:

https://www.amazon.co.uk/gp/profile/amzn1.account.AGU3LTHLLK7QC3SCUUP3UI7NVRRQ/ref=cm_cr_srp_d_gw_btm?ie=UTF8

@Seller_z3k8APxGfbQEK@Seller_mIRnuhdx7l5sN@Seller_gAhPNiLrkfTcr

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4 views
1 reply
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Account Level Reserve how long does it takes
by Seller_2ZRJlbAwyrndq

Hello,I’m new at amazon seller platform and I’ve sold two items with FBA and all my money went into “"Account Level Reserve “ and I can’t find any information when my money gets released how long does it takes since item delivered ? I asked customer service and they just sending me the link with policy but still can’t see any dates

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3 replies
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Build International Listings tool - problems
by Seller_szJIbidEfqVsZ

We would like to permanently disable this tool, as we are getting continuous account issues due to this -

Build International Listings

Please let me know how we can do this.

Thank you.

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Hello. I need help but I don't know who can help me and how. We haven't violated anything that Amazon says. They write that we attempting to damage or abuse another seller by leaving him a feedback. We haven't left reviews for our competitors or anyone else and haven't asked anyone to do it. We've already sent 4 appeals and all were rejected :(

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152 views
13 replies
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Buyer taking advantage of the business
by Seller_bOircv0UXN9jU

Please do advise me what I should be doing in this situation.

---

Buyer ordered an item and instantly claimed I sent him an empty box, which of course I wouldn't do.

I refunded him as to avoid all of the unnecessary messaging and explanations over a small order. Usually they go away.

He ordered it instantly again.

I cancelled the order.

He ordered it again.

Obviously I can't keep sending him free items (of course he will ask for a refund again).

Obviously I cannot keep canceling the orders because that affects the account.

Now what? 😅

0 votes
0 votes
94 views
6 replies
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Safe-T claim denied.
by Seller_zOlk6EX3ENKFK

Customer requested a return as DVD I had supplied was scratched and would not play. Amazon refunded and sent return label, but DVD returned was not the one I had sent it was a different title - made in Korea!! I would have thought this was a clear fraud case for me to be refunded but denied with no explanation.

Details: SAFE-T claim 22263-74730-3668267 for order 205-4129196-5126763

Sarah_Amzn

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0 votes
4 views
0 replies
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KYC Verification
by Seller_hPWgJeWkzz4yF

KYCVerification

I don't know what's going on, but my KYC verification has been in the verification review state all the time.

Before this, the legal representative of the company of my account was changed, triggering the account verification.

It has been under review since I submitted it for review on May 27th. It's been a month. I have no idea how long it will take for the review to be completed. I have opened cases many times, but to no avail.

Could you help me? Very grateful.@Spencer_Amazon

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0 votes
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0 replies
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creating listing pain in the butt
by Seller_AJVL4eyKUPo5h

is there an easy way to create a product on here without wanting to die i have a product that comes in a box of 20 and we sell them separately

i add the Barcode and i click on the item when i try to edit the title to be seo friendly and other stuff it says to create an offer and bangs on about gt1 i just want to create my own listing as i do on other platforms but on here seem like a massives pain

0 votes
0 votes
9 views
2 replies
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