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Welcome to our Ask Amazon Q&A with the Brand Registry team, focusing on your questions about the Brand Registry Enrollment Process.

_____________________________________________________

⚡️ What You Need to Know:


The Brand Registry team will answer all your questions posted in this event thread on May 27th from 8 am - 4 pm.

_____________________________________________________

💡 Submit questions below!


Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

We're hosting Ask Amazon events across multiple stores. In addition to this UK event, sessions will also be held in the following countries:

France

Germany

Italy

Spain

Japan

Please note that this event thread is specifically for the UK Forums. Links for each individual regional event will be provided soon.

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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buy shipping not working June 2025
by Seller_pQ1d7zlEoylAI

Hi all,

Is anyone able to buy and print shipping?

I have bought today and nothing is allowing me to print?

Tried different browsers, also unable to cancel the label.

Many Thanks

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3 replies
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Remeasurements
by Seller_mA8IKhhSFqI1G
Amazon replied

I sent stock into FBA over a month ago—basic adult baseball caps in 9 different styles. After noticing that the FBA fees seemed unusually high, I submitted a remeasurement request on May 13 for all 9 styles.

Since I didn’t receive a response, I followed up with support. Eventually, measurements were returned, but they’re clearly inaccurate and make no sense: every item was listed as 50 cm x 30 cm and weighing 0.5 kg. These figures are completely unrealistic for a baseball cap and strongly suggest the items were not properly measured.

Typically, Amazon provides precise measurements (e.g., 25.3 cm), not rounded figures like 50.00 cm across the board. These dimensions are closer to cabin luggage than headwear, and they dramatically inflate the FBA fees.

I’ve reopened all related cases and increased the price of the items temporarily to prevent them from selling, but I’m very concerned there’s something seriously wrong—or even potentially dishonest—happening within the remeasurement process.

Despite multiple follow-ups, I’ve still received no real response. I would appreciate any insight or support from others who’ve encountered this, or advice on how best to escalate this to a team that will actually investigate.

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HI, I have noticed the Best selling rankings have disappered from a lot of products on the product listign page, we use this to monitor performance, Has anyone else noticed this.

Thanks

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I am aware of topics the last few months with glitches forcing sellers to ship EVRI.

The last decade of order, Royal Mail no problem.

The odd time the system glitches and only shows EVRI, but a quick page refresh and Royal Mail comes up.

Today with one order no chance. Have refreshed, logged in and out and no chance - only EVRI

I notice the small print. Is that right I am going to have to set up an EVRI account for this one order?

"I hereby agree that I have read and accepted the HERMES Terms and Conditions for this service.

Important: Evri requires sellers to create an account on their platform to process shipments. Please create an account with EVRI using this link before purchasing their shipping services"

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woke up yesterday with the most sales ever
by Seller_aakRkXehmHKf0

Woke up a few days ago with the biggest sale ever, was so happy in the morning, some one bought 800£ worth of stuff.... the order is pending..... loool why do this to me amazon :( .... why did this happen? i dont think its competitor ..... any reasons why.... should i give up hope on this ever going through.....

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I understand that listing products using information from third-party online suppliers without proper documentation was a mistake and unintentional. Although the products listed were authentic and accurately described, I now fully understand Amazon’s policies and acknowledge the importance of complying with them. I have already deleted all affected ASINs that were created by me, along with any other potentially suspicious listings

Kindly help me to reactivate the account...

last submitted POA is,

Escalation Plan of Action for Amazon Account Deactivation – Misbranding & Product Authenticity Violation

Subject: Appeal – Request for Leniency and Reconsideration

I am writing to appeal the suspension of my Amazon.UK seller account. My name is Weerapperumachchi Athukoralage Don Nadun Priyamantha, and I want to explain the situation clearly and honestly. My Amazon.US seller account was also deactivated due to suspension of my Amazon.UK seller account. I sourced original branded products, not counterfeit items. My goal was always to sell genuine brand products, not generic ones. However, due to my lack of understanding at that time, I mistakenly listed branded products under generic ASINs and used the brand’s images, which I now realize was against Amazon’s policies. 

1. Root Cause of the Issue

My Amazon UK seller account was deactivated due to misbranding and suspected product authenticity violations linked to the following ASINs:

- B0F2TST1W8 (UNIWA)

- B0F243H83Z (KingDian)

- B0DR5S83YH (SomnAmbulist)

We listed these items under “Generic” branding, but the product images or titles included branded references, which may have misled customers or violated listing policies. Additionally, some product descriptions were sourced from suppliers without adequate verification.This mislabeling triggered Amazon's enforcement systems and raised concerns of infringement.

I was operating a dropshipping model using a logistics and packaging partner, QKsource, based in China because origin of these 3 Brands are Chinese. At the time of listing, I had not yet purchased inventory and was awaiting customer orders from Amazon.UK to source and fulfill the items. No units were sold on Amazon or shipped under these listings. 

Due to a lack of understanding of Amazon’s policy on brand approvals and listing compliance, I failed to secure proper supplier invoices or brand authorization documents prior to listing. The documents submitted previously were only proforma invoices and were rightfully rejected as insufficient.

2. Corrective Actions Taken

- I have permanently deleted the three ASINs in question from my inventory.

- I have ceased all listing activity involving branded items unless I have brand authorization and valid commercial invoices.

-Verified product attributes directly with suppliers to ensure accurate listings and suspended my dropshipping operations through QKsource.

- I have completed Amazon Seller University training on Product Authenticity, Brand Policy, and Listing Standards.

- I have conducted an internal audit and identified all possible non-compliant practices.

3. Preventive Measures Implemented

- I will only list products for which I have complete commercial invoices from verified suppliers.

- I will not list any branded products without Amazon pre-approval and brand owner authorization.

- I have implemented a system to review each listing for image accuracy, branding, and sourcing compliance.

- I have created a checklist and documentation process for every product prior to listing, to ensure Amazon compliance.

- I have stopped speculative listing practices and will only upload products with verifiable and available inventory.

- To ensure full compliance with Amazon’s policies regarding branded products, I have implemented a strict guideline to only list branded items under the brand’s original ASINs, as found on the official Amazon product detail pages. I now verify that any branded item I offer is matched exactly to the brand’s existing ASIN — which is visible on the brand’s own official Amazon listings — to avoid accidental infringement or misrepresentation. I also ensure that no generic or mismatched listings are created, and I cross-check with Amazon’s brand store or catalog to confirm authenticity and listing accuracy.

I now clearly understand that:

● Branded products must be listed under the correct brand ASIN.

● Brand images and names must not be used under a generic listing.

● Invoices must reflect a minimum purchase of 10 units for Amazon verification.

4. Explanation Regarding Documentation

At this stage, I regret that I have no valid commercial invoices or brand authorization documents, as no inventory was procured and never sold any of these products on Amazon. My original listings were made prematurely without understanding Amazon’s strict requirements.

I understand the importance of documentation and acknowledge that this was a serious oversight. I have now learned the risks and consequences of listing products without proof of authenticity or authorization.

5. Request for Leniency and Future Reapplication

I respectfully request that Amazon reconsider my account status based on the following:

- No orders or shipments were made for the affected ASINs

- This was a first-time misbranding policy violation

- I have removed all offending listings and ceased selling activities

- I am committed to following all compliance requirements moving forward

If reinstatement is not possible at this time, I humbly ask Amazon to consider allowing me to reapply in the future after fully preparing a compliant catalog and authorized sourcing strategy.

I value Amazon’s platform and the opportunity it provides. I deeply regret my past mistakes and respectfully request a second chance to demonstrate responsible selling behavior.

Thank you for your time and understanding.

Sincerely,

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We started using Linnworks back in 2016 on their Free plan, which at the time seemed like a great way to manage our growing e-commerce operation. By 2019, they transitioned us to a paid plan costing around £300/month — a steep increase, but we accepted it because the software handled order management and label printing fairly well.

Fast forward to 2021, and the cost has skyrocketed to an eye-watering £14,323 per year. That’s a nearly 48x increase in just a few years with no matching improvement in value or functionality. It feels like we’re being penalised for growing our business.

To make matters worse, we attempted to use Linnworks to list products on Amazon — a feature that’s advertised — but it simply stopped working. No clear explanation, no real support. We were left in the dark, paying a premium for features that don’t even function properly.

In truth, the only thing Linnworks does reliably is manage orders and print shipping labels. Everything else is either broken, outdated, or not worth the cost. For the price we’re now being charged, we expected a much more robust and versatile platform.

I’ll be actively looking for alternatives that offer better value and transparency. Linnworks has unfortunately become a cautionary tale in our tech stack — good at one thing, but wildly overpriced and underdelivering on the rest.

4 votes
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717 views
13 replies
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Is anyone else dumfounded as to why sellers/competitors are selling items but simply can't be making a profit? Whats the point? Is it their intention just to try and destroy other sellers? The only one it seems to benefit is amazon and their advertising and general fees. Or is simply just bad business sense?

0 votes
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0 replies
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Plesae HELP... Seller Support not helpful
by Seller_0kjDoOPggKt1x

Dear Moderator,

We are writing to you out of frustration with seller support, as we seem to be going around in circles without resolution. We are currently experiencing issues with several orders and hope you can assist us.

In a few instances, A-to-z Guarantee claims were closed by the buyer, the buyer was recharged, but we have not received the corresponding credit. Additionally, we have an instance where an order was refunded to the buyer without a return request or the item being returned to us.

As a small seller, we cannot afford losses such as these and are very concerned about what is happening. We sincerely hope you can help us resolve these issues.

Thank you for your time and attention to this matter.

@Ezra_Amazon @Spencer_Amazon @Winston_Amazon @Sarah_Amzn @Roberto_Amazon @Julia_Amzn

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5 replies
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Hi, has anyone had similar? We have a gift wrap that is in the correct (home) category, but in Nov '23 it started incurring an additional variable closing fee of 50p per item. It turns out it was also in the BOOK category, this was not done by us and we were unable to see it through our seller account. Presumably this happened because it has the word "MAP" in the description. Eventually the error was rectified and we are now being charged just once, and correctly. Understandably, we would like to be reimbursed for the 1200+ units that we were charged double for. We've been going round and round in the system since December; at one point we thought we'd reached some sort of agreement that the refund would be made, but now we're back at square one, receiving template responses. We are begging associates to read the whole sorry story, rather than just the last one or two messages. We need a dedicated specialist to talk to, but we're being told that's not possible.

If a rep can help, the Case ID 10846143972 is the current one - BUT the original Case ID 10609189562 was 'accidentally' closed down by an Associate in February, so we effectively had to start again!

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