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Recently we have seen threads addressing issues with listing translation. We want to open discussion about this topic by sharing tips with the community.

Did you know that Amazon offers several easy ways to automatically translate your product listings for selling in different countries and languages?

Are you looking to expand your Amazon business globally? One key step is to translate your product listings into the languages of your target markets. Amazon offers several tools to help sellers do this efficiently. Let me guide you through the options.

Translate One Listing at a Time If you just need to translate a single product, you can do it right from the Manage Inventory page. Simply find the listing you want to translate, select "Edit", and then scroll down to the "Manage offers in other stores" section. Here you can select the additional Amazon store(s) you want to list in and enter the translated details like title, description, etc.

Translate in Bulk with Inventory Templates For translating your entire catalog or multiple listings at once, you'll want to use Amazon's inventory file templates. Download the "Multi-Store Listing" template, fill in the translated details, and then upload the file. Amazon will automatically create or update your listings in the target stores.

Use the Build International Listings (BIL) Tool The BIL tool is a real game-changer for global expansion. It allows you to connect your "source" store (e.g. UK) to one or more "target" stores (e.g. France, Germany, etc.). From there, Amazon will automatically translate your listings, create new product detail pages if needed, and keep prices synchronised across stores.

The setup takes a bit of work upfront, but once it's configured, BIL handles everything hands-off. Just make changes to your source store and Amazon will propagate them internationally. It's a huge time-saver.

The setup takes a bit of work upfront, but once it's configured, BIL handles everything hands-off. Just make changes to your source store and Amazon will propagate them internationally. It's a huge time-saver.

Pro Tips:

✔ Review translated content carefully before publishing. You want to ensure accuracy.

✔ Consider adding a "Sold by" field to your listings so customers know your location.

✔ Be aware of any legal or regulatory requirements in your target markets.

✔ Translate one product at a time - You can use the edit product page to translate an existing ASIN or add a new ASIN and translate it. This allows you to selectively translate products.

Please share your experience with listing translations in the comments!

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Negative Seller Feedback for missed delivery?
by Seller_9B7RXTh2FnfNg

Hi, I recently had an order which shipped out correctly with Evri and when they attempted to deliver, no one was in so it was returned to the depot. They tried 3 more times before they then returned it back to me. The buyer later left negative feedback out of the blue saying item wasn't delivered?? I don't get how this is my fault and why hey have left negative seller feedback? I'm a fairly new seller on Amazon so this feedback has caused my order defect rate to go above the target due to the small quantity of MFN orders that I do. I was wondering if anyone could help? Thank you

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Non-Established for Tax Purposes - payouts with-held
by Seller_0xavPE91kwzcZ

Hi,

I'm wondering if anyone can help or advise with this issue.

Basically we received a message from Amazon 6 weeks ago saying that HMRC had told them we were NETP (Non-Established for Tax Purposes in the UK). Amazon have put a hold on our payouts until this is resolved.

We agreed with this assessment and told Amazon that they can start collecting VAT for sales dating from 1st January 2025. We have been remitting VAT direct to HMRC on all sales since were were VAT registered in September 2012.

However, Amazon are insisting that they have to take the VAT liability calculation back to June 2021 and that we have to claim this VAT back from HMRC, then remit to Amazon, who will, in turn, remit to HMRC. It seems a very cumbersome way of doing things, but HMRC confirmed that this is the only way to do it, so it is what it is.

Our issue is that in order for us to reclaim this VAT, we need a quarterly breakdown from Amazon for each quarter's VAT amount to show how they got to the VAT liability figure they say we owe. Our accountant has asked us to get this breakdown, I asked Amazon last Thursday for this information and received a 'bounce back' style e-mail that says 'We have contacted our internal team for information regarding your issue', but it's been almost a week with no response.

Our balance in Amazon is now approaching 500,000 GBP and we are beginning to struggle to pay bills and order new stock. Account health call backs don't help at all as they don't understand the issue and I am not receiving any responses from the e-mail addresses I have been told to message. It's really frustrating.

Any help or advice?

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Dear Amazon team:

We have encountered a tricky problem and need your help. Our account has two products that have been removed from the EU sites including Germany, France, Italy, Spain, the Netherlands, and Belgium. We have provided the conformity statements, testing reports, packaging drawings, and usage instructions in various languages for these two products as per your request, but the appeal has been consistently rejected due to the lack of signature in the conformity statements. However, in reality, our conformity statements contain signatures. Another reason for rejection is that the instruction manual needs to include six languages: DE/FR/ES/IT/NL/BE, but there is actually no Belgian language. Therefore, it is not a problem for us to provide instructions in five languages: DE/FR/IT/ES/NL. At present, we can only appeal through a case because the records in the backend have disappeared. Could you please help us check the reasons for the rejection of the appeal? Even though we have submitted compliant materials, it has been consistently rejected. Could you please help us submit it to the internal team for a second review? Thank you, the relevant case IDs are 11086927552 and 11086884012.

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I have an order where, after the customer confirmed receipt, they initiated a return with the first reason being 'wrong purchase.' I provided a return address and agreed to issue a refund upon receiving the returned item. However, the customer then filed an A-to-Z claim, stating that they did not receive the package. I requested a delivery confirmation from courier service provider in Germany and submitted this evidence during the appeal process. Despite providing this proof, my appeal was rejected, and this incident was included in my defect rate.

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False A-Z resulting in ODR and refund
by Seller_s9KNnxjDTYNS4

We have had a customer put an A-Z in for an undelivered item reason below:

'Package didn't arrive' and customer comments;

'Customer comments: Is anything missing? Yes. What's missing? The entire package or received empty package. Did your address change? No. Reason Code: NOT_RECEIVED'

The item has been delivered with the POD image and the customer signature, this info was sent to the customer and they said they never sent for an A-Z claim and called us liars etc etc..

Sent a screenshot of the A-Z claim that was submitted with 'customer comments' and again they said they never did this, I explained to them that this was unlikely as it is usually triggered by a buyer contacting Amazon, however I can understand how the use of Amazon and contacting sellers via the messaging centre can be confusing etc..

They eventually agree to contact Amazon to remove the A-Z claim, which after about 24hrs it was.

Then this morning we have had an email saying;

'Your account has been debited the original shipping amount for order 206-1557330-1374740. This is because you did not refund the buyer for those costs.

As the buyer returned the item you are required to refund the original shipping costs'

Firstly, we are only required to refund shipping costs if the item is faulty and returned, of which the appliance is NOT faulty, and has NOT been returned?!?!'

Why have we been charged for the shipping costs we have passed on from the courier to transport a 55kg box over 1.5m long over water to the customers house, for no apparent reason or proof.

@Seller_Huz6FT08OxHAR@Seller_Udi0JNbTrsmUV@Seller_TSXM2A5nxWSuH

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How can I see exactly what my per-sale fees go to
by Seller_INXw3SXGlCoXQ

How can I see exactly what my per-sale fees are on Amazon go to because it seems out of control and I can't profit, especially paying for Amazon Ads. Can I make a claim back on VAT as a VAT exempt (I still pay it)? If not, does that mean operating as a live business and take accounting more profitable due to the claim back?

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Hi fellow sellers,

I hope you're all doing well! I recently went through the KYC verification process for my Amazon seller account, but unfortunately, it failed due to issues with the personal address.

I’m wondering — is it possible to change or update the personal address on the account after a KYC failure? If so, what steps do I need to follow to make this correction and resubmit the documents?

Would really appreciate any guidance from those who’ve been through a similar situation.

Thanks in advance!

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please refer to case ID 11104656892. i have been selling this asin since feb 2025 withotu any issue but all of sudden today it was removed due to compliance issue. is says"Request selling approval for policy compliance. Reason: Product requires approval to sell." but upon clicking it, amazon says: We are not accepting applications to sell:

Other rp_3p_offer in New, Used, Refurbished, Collectible condition(s)

Other Home Improvement category in Collectible condition(s)

Other Home Improvement category in Refurbished condition(s)"

this is strange as i have already been selling this product. please fix this asap.

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Products not showing on searches
by Seller_1ewAR7v4X9mOw

Hi, we are attempting to sell 3D printed items, this is a trial shop, we have put for sale around 10 simple basic products like home decor using FBA to test the market. The items are for sale for more than a month, we can't find any using the amazon search tools, not even when you nearly replicate the whole title. During a basic search, the Amazon algorithm shows items that have much less relation to the search request than with our item title and purpose, basically the search is suppressing our products for some reason.

Key points:

• During basic searches, the items can’t be found on the search results pages.

• Very likely the products are never seen by any possible buyer.

• 1 whole month has passed with zero income, and the way things are set it is likely that we will never sell anything, however we will have to pay FBA storage.

• The titles and descriptions were made professionally and there is not much different from other similar items that show well in searches, except pictures.

Any idea about what is going on?

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I have been selling for more than a year, I updated my address but one team in amazon (with kyc email) failed to pick up new address. Provided them everything, licence, utility bills, bank statements and what not but still did not reactivate my account. They came back ask for more evidence which I provided and still no answer from them. The whole inventory is now stranded. Any advice from anyone what to do please?

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