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⭐ TODAY: Monday, 30 June 2025, 08:00 - 16:00 ⭐


👋 The Transparency Programme team is here to answer all your questions about protecting your brand from counterfeits, enhancing customer engagement, and gaining supply chain insights!


📢 How Today's Event Works:


  • Our team is actively monitoring this thread from 09:00 to 17:00
  • Post your questions in the comments below
  • We'll answer each question in the order received
  • Browse through previous Q&As - your question might already be answered!

🔍 Key Topics We Can Help With:


  • Brand protection strategies
  • Counterfeit prevention
  • Customer engagement tools
  • Supply chain visibility
  • Programme enrollment
  • Implementation support


💡 New to Transparency? Visit our Transparency programme page for a quick overview while you wait for your answer.


⏰ Event closes at 16:00 today - don't miss your chance to get expert advice!

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Seller Fees For June are totally wrong
by Seller_CJAn9FclIoBJn

Has anyone lese received their seller fees for June? We have and they are totally wrong - our invoice + VAT is around a tenth of the fees taken? Almost like someone has left a zero off the amount. We know what we have paid and it does not correlate at all.

Or are we all getting multiple invoices to cover one period ? Ours state 01.06.25 - 30.06.25 but the amount is garbage - This relates to seller fees not Ads they are held elsewhere now.

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Current Forum Moderators
by Seller_ZVAz3d5lZuGid

@Seller_DNQGSsdC7DccM @Seller_mIRnuhdx7l5sN @Seller_TSXM2A5nxWSuH I have seen a few new names appear on the forum,presumably new moderators ? eg. @Danny_Amazon. BUT as yet it does not seem possible to correctly tag him. I have also noticed a few other new names. It would be helpful for us to have an up-to-date list of current forum moderators, as it also seems that there may be some who are no longer active ? A while ago there was a thread with the names of the forum mods.

Also, the list of categories below does not include a relevant category for 'forum' issues. That would be useful as none of the other categories are relevant to select. Thanks.

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Brand approval issues.
by Seller_VJWOX6ynG2Y1S

Hi all,

I am a new seller and need some assistance on getting my brand approved. I first tried to get my brand approved and Amazon’s team responded that the brand needed to be permanently affixed on the product or packagings. To this I had to accrue some additional expense and ordered a stamp and tried again and then the team responded for the same brand name with the below msg.

During our review of your application, we have identified that the Brand Name you submitted **xyz** is misusing another Brand's intellectual property rights. To maintain a safe and trustworthy shopping experience, this Brand name cannot be approved for use on Amazon. In view of the aforementioned, we had to decline your application.

I see thousands of brands which are just strings of characters getting approved so it’s very confusing why this was not raised in the first round of review.

On checking the brand list of Amazon’s brands, the brand name I was applying for wasn’t registered so it’s quite confusing and not reliable especially for new sellers.

Any help on this would be appreciated as it’s honestly very frustrating.

Thanks

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Not able to reply on cases
by Seller_i38MVIJDH23AY

In the past I have often had problems not being able to reply on a case. The only options were live chat or live support. No one has got half a day spare to be frustrated by them.

Today I have not been able to reply to any of the cases. So when they reply with nonsense I have to open a new case referencing the previous case.

In some instances I am now on my fourth case, referencing the third case which references the second case which references the first case.

It won't surprise anyone to hear this is resulting in failure. Is this happening to everyone else?

The only reason it can have been introduced is to make getting issues resolved harder.

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Billing related
by Seller_kOg3iLbQ7bjRy

hello

I am new to amazonSeller so I just set up my account and it’s charged me £30 so I think I got charged only when I have active inventory in my account so is that necessary to £30 charge right now because currently I don’t have any active inventory my account my account is just active one day ago.

Thanks

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VAT Registration number formats
by Seller_KG0h6S3GWLrnK

Our VAT number is up to date definitely conformed by EU VAT checking service as per standard EU link attached

ec.europa.eu/taxation_customs/vies/#/vat-validation

and the number is in line with templates being suggested by Amazon

sellercentral.amazon.co.uk/help/hub/reference/G28U9N22T3K2YJ9V

However - despite this the number is being rejected by Amazon set up - is there a reason to keep being rejected if number is 100% correct - and how to reach Customer support to get this sorted?

Thank you

Atrivita team

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Royal Mail leaving parcels outside
by Seller_Cly3S2XbxgEnG

Anyone else having issues with Royal Mail leaving parcels outside lately?

I don't recall it having these issues before with RM, only with couriers like Evri. Is this something they started to do? We've had a spike in these kinds of issues.

Surprisingly, some have been left outside the doors of community apartments. I really don't know how any sensible person thinks its safe to do this, you wouldn't leave your own property out in a hallway never mind outside where anyone can take the parcel.

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Trademark?
by Seller_1yjdrmsharvFU

if I don’t register my business as a trademark does that mean my listings won’t be visible on Amazon?

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Hello.

A few days ago we received the following account policy warning

Your account is at risk of deactivation due to unaddressed violations that have lowered your Account Health Rating to below 100. Resolve the violation(s) within 3 days of this notification to avoid impact to your account. - "Facilitating fake orders to hold the inventory of another seller to damage or abuse the seller, their listings or their ratings is a violation of our Amazon Selling Policies and Seller Code of Conduct. As part of the Code of Conduct, sellers must not attempt to damage or abuse another seller, their listings or their ratings."

After spending the next few hours completely puzzled trying to figure out how this could have happened due to me not having even purchased anything on Amazon this year, i eventually got through to an Account Health Specialist who informed me that the violation had been triggered by one of our own branded ASIN's.

Of course, this didnt make any sense to us whatsover until we looked at the listing and realised that a chinese seller had infact hijacked our ASIN. Now, i have no idea why the Amazon algorithm has decided to accuse us of this policy violation, but im guessing that it has something to do with the fact that the brand and the ASIN belongs to us, so whatever has happened with the hijacker must have something to do with us.

We just had an appeal rejected, however we just recently submitted a very straight to the point structured appeal outlining very clearly what has happened. If this is looked into for just a few minutes by the appropriate team, they will clearly see that the policy violation has been applied to our account by mistake.

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Hi Moderators,

I'm reaching out here because the Feedback Manager has once again failed to remove clearly unfair and policy-violating feedback, and I urgently need your help.

Case ID: 11280267532

Here’s what happened:

A customer ordered a product that is clearly described as plastic bottles — the word “plastic” is mentioned in both the title and description. However, the buyer later submitted a return request stating:

"I assumed I ordered glass bottles."

This is entirely a buyer mistake not a fault with the product or with our service. Still, as a gesture of goodwill, I offered to accept the return, following Amazon’s rules, with the condition that the buyer covers original and return shipping since we were not at fault.

In response, the customer left the following negative feedback:

"I think it’s so unreasonable that if you’re not happy with your goods that you should have to pay original shipping and return shipping."

This feedback is NOT related to our service. It’s a personal opinion about Amazon’s return policy and an attempt to shift blame for a mistake the buyer made by not reading the listing.

Despite this, Feedback Manager rejected our removal request.

How is this fair? Sellers are being punished publicly for things we didn’t do and Amazon's automated tools are failing to protect us from misuse of the feedback system.

I am respectfully asking you to step in and escalate this.

We followed all policies, acted professionally, and still got hit with damaging feedback for something that was not our fault.

This kind of situation makes it feel like sellers are left completely unsupported.

Thank you in advance for taking the time to look into this.

Sakura_Amazon_

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