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⭐ TODAY: Monday, 30 June 2025, 08:00 - 16:00 ⭐


👋 The Transparency Programme team is here to answer all your questions about protecting your brand from counterfeits, enhancing customer engagement, and gaining supply chain insights!


📢 How Today's Event Works:


  • Our team is actively monitoring this thread from 09:00 to 17:00
  • Post your questions in the comments below
  • We'll answer each question in the order received
  • Browse through previous Q&As - your question might already be answered!

🔍 Key Topics We Can Help With:


  • Brand protection strategies
  • Counterfeit prevention
  • Customer engagement tools
  • Supply chain visibility
  • Programme enrollment
  • Implementation support


💡 New to Transparency? Visit our Transparency programme page for a quick overview while you wait for your answer.


⏰ Event closes at 16:00 today - don't miss your chance to get expert advice!

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Customers not being refunded VAT? (B2C)
by Seller_iYCrwoyqEYtxD

Have I missed something? - I went to refund a customer this morning, item cost £29.99 inc VAT. B2C customer (pair of sandals), - It is now saying Full refund is £24.99 + Full tax to be calculated.

Customer has rightly complained as they are missing the vat of this item. - Customer returned the item and needs a full refund of cost of item.

  • UK account - Customer in UK, so nothing to do with overseas -
  • We do NOT use any Amazon VAT services.
  • Customer is NOT a business customer

The note on the refund says: Tax to be refunded will be calculated based on total refund amount after the refund is submitted. You will be emailed with the final refund amount.

Why are Amazon not just simply refunding the whole amount for the customer?

Have I missed an announcement? as this is pretty big change for us (and way to go for annoying a customer who returned an item they didn't want),

I have checked and this is on all standard rate items,

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DPD UK (Amazon-partnered carrier)
by Seller_eFm70C3GnbHXT

Out of interest how is everyone finding DpD are the delivery getting there as fast as UPS? I’m not worried about a collection as they collect everyday i’m like everyone here wanting stock to arrive in a timely manner.

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I know there have been numerous discussions on these subjects but I think it is worthwhile to clarify the current position.

This morning I have tried to list a book publitshed by Thomas Nelson & sons. Amazon say I need permission to sell this "brand" . The requirements for this permission are quite beyond the normal second hand bookseller.

Also I tried several weeks ago to list several books without ISBNs. I have gone through the very long rigmarole of applying for GTIN exemption. I never heard back from Amazon on any of these applications.

Am I safe in assuming it is now impossible to sell books on Amazon in these 2 scenarios?

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I've just downloaded our Monthly Summary Report for June and it's calculated our sales wrong and probably all the fees which go along with it.

It shows we only sold £38,802 from 1st June to 30th June

However on my dashboard it says sales in the last 30 days is £68,539

Anyone else experienced this for the latest June reports?

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How to delete your account
by Seller_TwybjDGmE6r4a

I want to delete my account but Amazon haven't let me do so. They keep just deactivating it rather than deleting it. Every time i talk to someone i just get and automated response. Is there no way to call someone to resolve this issue?

I get told I have to reactivate the account in order to close it. I did this then they charged my £23 without reason and then they just deactivated it again

It's incredibly frustrating that you can't just talk to someone that can just shut your account down for you. You just keep being moved from team to team and no one wants to actually help you

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Title not changing
by Seller_HmXs9Pk97Wcpt

I am having trouble changing the title for one of my ASINS. I made the change yesterday but it is yet to reflect. In "Edit Listing" the change is present, but on Manage Inventory & on the front end, the title remains the same.

What's the fix?

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£7000 + balance can't get payout on any of it
by Seller_RguKGMHvWFmo3

I know this is partly/mostly due to DD+7 but utterly riduculous that a Sole Trader is meant ot finance this cashflow gap

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Fraudulant IP Registrations and complaints
by Seller_Hl7XaYGqB7olw

We recently received an IP complaint against our account for a product that has been in the public domain since 2011. Someone registered the IP for this in March 2025 and is now using it to remove their competition from Amazon.

It is becoming a game of wack a mole, as soon as we approach the IPO to remove the fraudulent claim, they register another.

So far, there has been little willingness to help resolve this from Amazon, all legal roots are proving very expensive and not cost effective to pursue.

Given how this has gone and suspensions potentially in place for weeks with no cost or recompense to the fraudulent claimant, what is to stop anyone registering a public design as their own and destroying the competition with bureaucracy?

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Am I missing something? A-Z upheld.
by Seller_Z1VmZ3fbCMGeu

Hi Everybody,

A customer ordered the wrong product according to the following messaged received via Amazon customer support:

"Reason for contact: Hello, the customer would like to return this item for a refund as he ordered wrong item and he doesn't want to pay a return postage. Please help the customer with a prepaid return label as fast as possible so that he can return it for a refund. Thank you so much."

The order was fulfilled by merchant (not FBA or Seller Fulfilled Prime)

The customer then opens an A-Z using the reason "not correct description" which contradicts the earlier message.

We comment on the A-Z case stating the customer has selected the wrong reason in an attempt to avoid paying return charges.

A-Z claim is granted.

We appeal and the appeal is reject stating "You did not provide a valid prepaid return address to the buyer."

I have checked the listing and it does not say "Free Returns" which to my understanding is correct for a fulfilled by merchant offer.

Am I missing something here or has something changed with the returns policy. Do we still have to offer a prepaid returns label for a change of mind/buyer remorse order. It is an oversized item (not heavy and bulky) but nonetheless expensive to return.

TIA,Steven

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I am hitting a brick wall on this one, Two weeks ago I applied and got approved to list items under a specific brand. In the first week successfully created listings for this brand, but in the last week I am getting the 5461 error (brand not approved).

I have contacted seller support and they have confirmed I have been approved. Now I am going round in circles with support requesting:

"Upon checking the screenshot provided, we see that the screenshot doesn't show the error code 5461 and the time stamp visible in the background. Hence, we kindly request you to provide the latest screenshot of the error code 5461. Make sure the "BRAND NAME REDACTED" and time stamp are visible in the background."

What exactly are they looking for? I have submitted multiple screenshots and just get this same reply. It feels like this is a stock reply to try to get rid of me as they have no idea what to do.

Case Ids 11237492562 and 11254551692

Are there any admins who can help me with this?

@Seller_mIRnuhdx7l5sN @Seller_z3k8APxGfbQEK

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