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⭐ TODAY: Monday, 30 June 2025, 08:00 - 16:00 ⭐


👋 The Transparency Programme team is here to answer all your questions about protecting your brand from counterfeits, enhancing customer engagement, and gaining supply chain insights!


📢 How Today's Event Works:


  • Our team is actively monitoring this thread from 09:00 to 17:00
  • Post your questions in the comments below
  • We'll answer each question in the order received
  • Browse through previous Q&As - your question might already be answered!

🔍 Key Topics We Can Help With:


  • Brand protection strategies
  • Counterfeit prevention
  • Customer engagement tools
  • Supply chain visibility
  • Programme enrollment
  • Implementation support


💡 New to Transparency? Visit our Transparency programme page for a quick overview while you wait for your answer.


⏰ Event closes at 16:00 today - don't miss your chance to get expert advice!

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I've recently noticed my listings are showing a 2 or 3 day window for delivery on my seller fulfilled listings. They used to be next day, which helped me get the buy box.

I've started using Royal Mail 24 hour service which is a next day service, but delivery to Scottish addresses often take a day longer. which has really impacted my OTDR and dropped it down to about 90%.

I tried asking Seller Support for advice on how to remedy this but got the usual 'cut and paste' type response that the OTDR percentage reflects my performance - after being on hold for 40 minutes.

But I need to know what's the best way to workaround this from the following options,

Automated: Use Shipping Settings Automation (SSA) for precise calculations - will this actually help improve my OTDR?

Manual: Customize transit times by region (Scotland) through shipping templates - is this easy to do - and will this actually help improve my OTDR?

OR - Do I manually set my delivery times to 2 days now so that my OTDR picks up? - This would improve my OTDR, but would I still be losing the buy box because of it?

If any of the AMZ admins are on hand to offer some advice it would be much appreciated @Seller_XUNeUuvrQDpgP - is this your field?

@Seller_DNQGSsdC7DccM @Seller_mIRnuhdx7l5sN @Seller_iTgjdgiRqiPsn@Seller_TSXM2A5nxWSuH @Seller_fgtTzyHQfOM1x @Seller_gAhPNiLrkfTcr @Seller_VJ4XoAkjDpjPH @Seller_b91S9zQ2eKxLt @Seller_j9Bd91CW3ZVpr

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Hello.

A few days ago we received the following account policy warning

Your account is at risk of deactivation due to unaddressed violations that have lowered your Account Health Rating to below 100. Resolve the violation(s) within 3 days of this notification to avoid impact to your account. - "Facilitating fake orders to hold the inventory of another seller to damage or abuse the seller, their listings or their ratings is a violation of our Amazon Selling Policies and Seller Code of Conduct. As part of the Code of Conduct, sellers must not attempt to damage or abuse another seller, their listings or their ratings."

After spending the next few hours completely puzzled trying to figure out how this could have happened due to me not having even purchased anything on Amazon this year, i eventually got through to an Account Health Specialist who informed me that the violation had been triggered by one of our own branded ASIN's.

Of course, this didnt make any sense to us whatsover until we looked at the listing and realised that a chinese seller had infact hijacked our ASIN. Now, i have no idea why the Amazon algorithm has decided to accuse us of this policy violation, but im guessing that it has something to do with the fact that the brand and the ASIN belongs to us, so whatever has happened with the hijacker must have something to do with us.

We just had an appeal rejected, however we just recently submitted a very straight to the point structured appeal outlining very clearly what has happened. If this is looked into for just a few minutes by the appropriate team, they will clearly see that the policy violation has been applied to our account by mistake.

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ean code
by Seller_A2uETFdpTfxuX

I want to sell my own products on Amazon now. We are the manufacturer and our customers sell our products . Is it compulsory that i copy their listing ? Can i use our own EAN code?

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new listing
by Seller_JS9BvTGQ209Wg

if i want to sell a product without brand can i sell it. i am actually looking some product related to cartoon film having character name on product but no brand. is there will be any problem to list it.

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CREATING A LISTING
by Seller_A2uETFdpTfxuX

I am really new to this and can't understand what i am doing wrong an seem to get help.

I have brought all my EAN but Amazon doesn't recognise them at present , how long does it take?

Also i get a message on the offer place "Amazon don't support "Marketing in other market places" . I don't want to sell in other market places . It doesn't save or let me submit any listings yet.

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I have been sending this product in for years without any issues, but over the past few days, every time I try to create a shipment, I keep seeing the following error message:

"This product must be removed from the shipment because there are currently no fulfilment centres in the destination country capable of receiving the product."

I’ve never encountered this error before, and nothing has changed on my end.

Could someone please advise and assist with this?

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Am I missing something? A-Z upheld.
by Seller_Z1VmZ3fbCMGeu

Hi Everybody,

A customer ordered the wrong product according to the following messaged received via Amazon customer support:

"Reason for contact: Hello, the customer would like to return this item for a refund as he ordered wrong item and he doesn't want to pay a return postage. Please help the customer with a prepaid return label as fast as possible so that he can return it for a refund. Thank you so much."

The order was fulfilled by merchant (not FBA or Seller Fulfilled Prime)

The customer then opens an A-Z using the reason "not correct description" which contradicts the earlier message.

We comment on the A-Z case stating the customer has selected the wrong reason in an attempt to avoid paying return charges.

A-Z claim is granted.

We appeal and the appeal is reject stating "You did not provide a valid prepaid return address to the buyer."

I have checked the listing and it does not say "Free Returns" which to my understanding is correct for a fulfilled by merchant offer.

Am I missing something here or has something changed with the returns policy. Do we still have to offer a prepaid returns label for a change of mind/buyer remorse order. It is an oversized item (not heavy and bulky) but nonetheless expensive to return.

TIA,Steven

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A-Z claim late delivery loophole
by Seller_Cly3S2XbxgEnG
Amazon replied

Had a customer place an order for next day delivery, Saturday.

Saturday comes, the customer asks where their parcel is. I checked and found they requested the courier not to deliver that day. I ask them about this and they say they no longer want the item.

Later, I find they rescheduled the delivery for Monday, this is delivered but they open an A-Z claim, claiming they hadn't received their parcel.

I provide all the information, mentioning what happened, Amazon still refunds them because it wasn't delivered on time. I appeal, this is denied.

Even if it wasn't intentional, why should someone get a free item? At most, they should be refunded the postage cost.

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Action Needed: Update your shipping prices
by Seller_dtDzb0clEI627

Had an email this morning saying : Action Needed: Update your shipping prices. We removed the ship options for your seller-fulfilled products with excessive shipping prices. Affected ship options are reflected in the following table:

Has anyone else recently received this email because I can't find any items where my shipping costs are excessive? My items are a combination of either Free delivery, or £2.80. Two-Day Premium Shipping we charge £4.99.

I've been through my shipping settings etc but am totally confused..

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Amazon Buy Shipping is a joke!
by Seller_cqm1NpCzzXarj

This is becoming a joke now at this stage, 4 orders this week have either been lost or just not delivered when buying shipping labels from Amazon buy Shipping. I know it is a Royal Mail problem, but it never happens when I buy my postage directly through Click and Drop. Then again if I do that I get penalised on account health. Going round in circles and losing orders every week now at this stage. I post personalised greeting cards A5 using 2nd class with Amazon buy shipping and they insist on buying it through them or my ODR is affected. I have tried to speak with chat support and you all know how that goes, reading from a screen and passing the buck to Royal Mail as per usual. Why can't we just buy direct from Click and Drop??? and not have our account health affected. Disgraceful in my opinion.

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