Welcome to Seller Forums

For 3 weeks now we have had 12 listings removed from our Amazon account as they have been listed as infringing the copyright of a trademark - BUT WE OWN the trademark!!!!! I have sent in 6 times in 6 different cases the trademark registration document and a screenshot of the expiry dates on the intellectual property site showing this to be my trademark but seller central who have said that they will refer this internally have done nothing. Our sales are suffering as a result of these false intellectual violations yet Amazon refuse to help.

I have by mistake listed these items with a slight variation of our trademark using our Amazon store name not the actual Trademark ( the store name includes our trademark name) but this is locked and can not be edited even though seller centrals advice is to amend the brand name !!!!

Literally going round in time wasting circles for weeks feel like screaming !!!! So simple to fix !!!

Im quite new to amazon so not sure what i am doing wrong , but I have a gold bracelet that i have been selling and it is now sold out so I am replenishing the stock , I thought it would be a good time to add now a silver colour to the listing so created a variation , it all looks fine when i check the photos i have added on the variation , gold bracelet has gold photos , silver has silver photos but when i click on the gold listing to check it , it only shows the silver bracelet option no gold and it also says I have 3 in stock of this which I am out of stock and have not yet sent it into FBA . I need to sort it as wanted to send all stock in today . Asin is B0DST96HY9 if someone could help would be really grateful :-)

Brand aproval received on the 9th Jan. 2025 but can't still listing many products , after searching for about 100 product none will br sellable. Please help me.

Hi There,

Has anyone else been the victims of this brainless decision by Amazon to start putting red 'Frequently Returned' banners on product pages?

A banner has appeared on one of my listings for a pair of sunglasses that have been on sale for over 15 years, with an excellent record of customer satisfaction and feedback. Unfortunately for me, 'poor fit' is a frequently used excuse by customers when they want to return something without having to pay the return postage - also, this particular product is ideal for skiing, so you get some customers who buy them, go on their ski holiday and then return the glasses for a refund so they've effectively 'borrowed' them for free.

My sales of this leading item in my range have tanked, going from around 60 units a month to three.

Is anyone else a victim of this? What can we do about it? if these banners start turning up on my other leading products it could totally ruin my business.

Typical Amazon isn't it, you get a bunch of overpaid young executives who haven't got the first clue what sort of impact these things have on people's livelihoods, sitting around some posh table in a glass-walled air conditioned office coming up with this dross in order to justify their jobs. It makes me seethe.

I'd be interested to know the thoughts of others suffering this cancer.

I have been advised by Account Health Support to reach out through this forum to request the help of the forum admins.

I Have spoken to various mid-level agents in Seller Support Leadership and Account Health Support Leadership about an issue (Case ID 9672281942). These conversations always end with the agent(s) advising me that they are unable to deal with the issue and they are going to escalate the matter up to the UK Executive Team (UK Head Office).

The case has been going on for over a year now and I have not yet spoken to the UK Executive Team.

I am now also getting Policy Violations for contacting Seller Support and Account Health Support to pursue this matter.

The agent I spoke to earlier today (Account Health Support) advised that I should reach out to the admins on the forum as they may have better luck getting this escalated up to the UK Executive Team (UK Head Office).

Elana from Acount Health Support Leadership spoke to me 9th March, x3 phone calls over several hours that day. After making a real effort to figure it out, she admitted defeat and advised she would be escalating up to the UK Executive Team (UK Head Office). This is not the first time I have been told to expect an escalation call back from the UK Executive Team (UK Head Office). I have spoken to them in the past about other issues (so I know they exist and they have phones), but they have not called me back about this new issue (yet).

Can somebody at Amazon actually get this escalated to a very senior level where they can call me back and deal with this please.

This issue has not gone away, and it’s causing constant stock and financial losses for us—and many other sellers too, from what I can see across the forums.

Amazon is still marking orders as “lost in transit” and reimbursing customers, even when the customer has actually received the item. Some honest buyers are even taking the time to message us:

"I have received the item but it says it's been lost."

"Just wanted to let you know that I received the seeds, thank you."

These customers didn’t need to contact us—but they did. Why? Because they were surprised that Amazon claimed the package hadn’t arrived. And meanwhile, we as sellers get hit: our stock is deducted, the order marked as “lost”, and we're not paid.

This creates a toxic environment. We're being conditioned to view all buyers with suspicion—wondering if they’re trying to game the system. That’s not how good customer relationships are built. We want to trust our customers, but this situation is making it increasingly difficult. It leaves a bitter taste and pushes sellers toward treating every order as a potential scam. We have to save all

We only sell chilli, tomato and sunflower seeds, and when we first started on Amazon, we used to go the extra mile—sending customers freebies with their orders, hoping to build trust, earn great reviews, and share the joy of growing. But now? We’ve had to stop all of that. With so many unjustified refunds and losses, we now only send exactly what was ordered—nothing more, nothing less. That generosity has been stripped away because Amazon’s system has made it too risky to trust.

To make matters worse, we use Royal Mail 1st and 2nd Class Letter services, which are untracked, as allowed under Amazon’s guidelines for low-value, lightweight items. But here’s the absurd part: Amazon cannot track these shipments—yet they’re somehow notifying customers that the item is “lost”.

How can Amazon determine that a parcel is lost on a service that has no tracking data?

This kind of automated assumption is fuelling unnecessary refunds, stock loss, and seller frustration. Amazon is essentially undermining its own sellers based on zero evidence.

And on top of that, we now have to manually save every Royal Mail label outside of Amazon, because Amazon deletes them after 30 days. If a claim is raised later, we’re left with no proof unless we’ve downloaded and stored it ourselves. That’s a significant, time-consuming admin burden just to defend ourselves from a flawed system.

We’ve flagged this repeatedly, and it’s clearly not an isolated issue. See previous threads:

Original discussion here

https://sellercentral.amazon.co.uk/seller-forums/discussions/t/42c7dee7-231f-442f-9179-8813b57c6944

https://sellercentral.amazon.co.uk/seller-forums/discussions/t/a4542784-a28e-4866-a6f3-c575b40d31f9

https://sellercentral.amazon.co.uk/seller-forums/discussions/t/96f65b2a-63fb-43b6-8a9b-d2530dd1d61b

https://sellercentral.amazon.co.uk/seller-forums/discussions/t/c28eed23-2ee3-493d-acb8-08bd927c1534

This affects customer trust, seller trust, and shows a serious flaw in how Amazon handles logistics and order tracking.

We need Amazon to:

Investigate how and why these orders are marked as lost.

Review the tracking and reconciliation process.

Stop reimbursing customers for items they have received unless there’s clear evidence of non-delivery.

Provide sellers with better protection and compensation for lost stock.

Real numbers from our business

On our own webshop, using Royal Mail 2nd-Class Large Letter, our non-delivery rate is around 1 in 2,000 orders (0.05%).

On Amazon FBM, using the exact same postage, our non-delivery rate jumps to around 1 in 75 orders (1.3%).

That’s a 26× higher “lost” rate on Amazon—clearly driven by Amazon’s own messaging to customers, encouraging them to believe items are missing when they’re not.

Why are amazon shipping orders on the order page on seller central sayoing "Optional cover for loss or damage:£xx" What does this mean?

Has anybody encountered this problem.?

I am trying to list a book. I enter all the details as normal and press the submit button. I get the message in a red box "HTTP method used is not supported".

I list all my books individually I do not use any bulk loading method. I have done it like this for the last 20 years and it is a bit worrying that this should suddenly happen

I have started a new thread re. this issue again, as have just received yet another listing deactivation for 'potential high pricing'. Absolutely ridiculous deactivation. My item (a book) is priced at £24.95 in 'Very Good' condition (it actually is almost like new, but I do always try and describe accurately), yet there is one listed as just 'Good' for £71.64 ! Admittedly that one is listed as Collectible , so these do not get deactivated, but there is really nothing collectible about it ! - they have obviously just listed it as such so they can list at a high price. This makes me SO angry.