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Welcome Sellers!

Join our Ask Amazon event to share and discuss strategies for improving your On Time Delivery Rate (OTDR) and Glance View Speed (GVS) metrics within the Seller Fulfilled Prime (SFP) program.

❔ What are OTDR and GVS?

On Time Delivery Rate (OTDR):The percentage of orders delivered to customers by the promised delivery date.

Speed report - Glance View Speed (GVS):The speed at which order details are available for customer review post-purchase.

📎 Discussion Topics:

What actions You’re Taking: Share the steps you’re implementing to enhance your OTDR and GVS metrics.

How can Amazon Support: What assistance would you like to receive from Amazon to help you meet these critical performance metrics?

📝 How to Participate:

  1. Start posting your questions and feedback now in this thread
  2. Our Partner Team will respond to all questions on 30 July
  3. Can't make it on the day? No worries - post your questions and feedback in advance!

This thread will be open from today to We encourage you to post your questions and insights. Our team will monitor the discussion, engage with your queries, and provide answers.

Note: This event is for general questions. We cannot provide advice or feedback on individual cases.

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Invalid Charge card
by Seller_vijjPUI46bUSN

Hi everyone,

I logged into my account Sunday night to be greeted with the message of restricted access to my account due to invalid charge card and an email from Amazon saying they were unable to charge my card due to an invalid charge card.

This is the same charge card I've used for the past 18 months without any issues, upon checking my bank account the payment had been taken successfully so no issue at all there. I also re-entered my charge card details, authorised the £1 authorisation check and got the message saying charge card successfully updated but upon trying to log in again still restricted access to my account and Amazon seller support are telling me there is still an issue with the charge card and a balance due and until the debt is paid it will continue to be restricted access.

As anyone else experienced this same problem? I seem to be getting nowhere with seller support even though everything is correct from my side, the payments have come out of my bank account absolutely fine so can't understand this issue at all.

Cheers

Liam

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14 replies
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Cancel order
by Seller_v35Rr1D2r65Ws

hello everyone today i got my first order and after 10minutes the customer request to cancel the order . What was the reason i dont know but is it possible that i was late ??

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Any assistance and advice I can get on this would be much appreciated. My business has just passed the 1 year mark, we have been doing well on Amazon but now this has happened and I am really worried. I have not done what I am accused of, but I spoke to Account Health on the phone and they seemed to suggest I should accept what I am being accused of... Any help would be gratefully received.

Some more info:

My account health has been flagged with a 'critical policy violation' and is now pending deactivation. The exact wording is 'Customer reviews policy violation (compensation offered to customer for reviews)' and when I dig in, they claim to have evidence of us contacting customers for review outside Amazon and offering compensation for reviews. We have thoroughly looked at all our practices and while we hold our hands up to one part - we have contacted friends, family and mailing list subscribers off Amazon asking for honest, personal reviews we have NEVER offered compensation for reviews, refunded for a review etc, as we know this is a big no-no. My account health, which was good and has 'Account health assurance' is now down to zero!

I have contacted Amazon to appeal, laying everything out and holding my hands up where we have made errors, offering a clear and actionable plan of action going forwards to make sure this doesn't repeat. This has now been rejected.

I spoke to an Account Health support person in India on the phone. He was re-assuring in tone but seemed to suggest that as they have 'evidence' (he can't say what and doesn't have access) the best way for me to move forward is to accept the violation and address it with a plan of action. If it was just contacting people off Amazon asking for an honest review (I now know I should not have done this - mistake made and accepted) then I would go down this route. However I am very reluctant to accept that I have given compensation for reviews when I absolutely have not.

I'm really not sure what to do. I am considering getting some (very expensive!) external support from 'specialists' in this area, but I cannot really see what they can do beyond what I have already offered. Does anyone have any experience of this, particularly whether I should accept a violation despite being innocent of what it claims? Needless to say, I cannot afford to lose access to selling on Amazon, which would be ruinous for me, but our mistake seems very small compared to paying for reviews...

Any thoughts and help gratefully received.

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Ongoing Refund Scam Causing £74,000+ Loss
by Seller_sKpu5qmUj2QiW

We are currently facing a severe and ongoing issue on Amazon where multiple fraudulent buyers are abusing the platform’s refund policy to conduct illegal dropshipping scams. These individuals are purchasing our products, obtaining automatic refunds from Amazon (without returning the goods), and selling the items on marketplaces such as eBay.

We have concrete proof of this activity. We ourselves placed an order via eBay and confirmed that the product was delivered by our own carrier partner, clearly indicating that the fraudulent sellers are sourcing the products through Amazon, using our listings. This is blatant abuse and financial fraud.

To date, we have incurred a financial loss exceeding £74,000 due to these scams. Despite providing Amazon with detailed evidence—including delivery confirmations and links between eBay sellers and fraudulent Amazon buyer accounts—we have only been told that certain buyer accounts have been blocked. Unfortunately, this has not resolved the issue, as the perpetrators simply create new buyer accounts and repeat the same tactics.

Amazon’s current system appears to be enabling these bad actors:

Automatic refunds are issued without proper verification.

Non-returnable product policies are exploited repeatedly.

SAFET claims are consistently denied, despite our substantial proof.

No access to the identity or information of these fraudulent buyers is provided to us, limiting our ability to pursue independent legal action.

We believe that Amazon has both the capacity and the responsibility to flag and stop buyers who request multiple refunds in a short period, yet this loophole continues to be ignored. As a result, we—the legitimate brand owner and seller—are left absorbing the losses, while Amazon and the fraudulent parties profit from our products and work.

Immediate escalation to a senior account or fraud specialist.

A full investigation with outcomes shared transparently.

Reimbursement or support in recovering our losses.

Policy review and stronger safeguards against recurring refund fraud.

We are more than willing to provide all supporting documentation again to aid in this process.

1 vote
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Big Royal Mail price increases
by Seller_PAoOCZ5pKszVP

Any seen big increases in Royal Mail prices across all tracked products? seems to be around 10% price increase on all tracked products. Just tempting me even more to not bother with tracked but then I get the scammers. It's lose lose.

I will look at buying labels thru' amazon, maybe prices are more competitive now thru' Amazon,

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5 replies
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Featured offer -URGENT HELP NEEDED
by Seller_1xrny1bYQYm8q
Amazon replied

Hey @Seller_XUNeUuvrQDpgP@Seller_mIRnuhdx7l5sN

We’re facing a critical and urgent issue: all of our products have suddenly become ineligible for the Buy Box overnight. This includes over 70 ASINs such as B0D22SH186, B07G1W8SHN, B07G1S1FKW, and B08Q8RDCNT.

We’ve been selling on Amazon for over two years with consistent 7-figure annual revenue. All affected products are FBA, fully available in Amazon warehouses, eligible for next-day shipping, and competitively priced—there’s no clear reason for this change.

Please investigate and resolve this as soon as possible. This issue is severely impacting our business and requires immediate attention.

We also maintain 550+ account health with no major violations

Thank you,

1 vote
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2 replies
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inventory is in reserved from last 20 days
by Seller_y5Ajo8cXKaNTt
Amazon replied

@Seller_X0vet3Xmv1NCI@Seller_XUNeUuvrQDpgP

hi

our inventory is in reserved IN EU and UK and ASIN

B088PRPNQ3 and B07MXR8Y8L showing inactive in EU and UK.i tried speaking with seller support but i didnt find it helpful i created case 11331011642

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3 replies
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I add a listing but it never actually appears
by Seller_tyLMtJ8DWNjRB

Increasingly, when I list an item for sale, the listing claims to be live but then actually isn't (even after several few hours) and there's no sign of it in my inventory.

When I list 20 items, this will happen to one or two of them every time.

The ones that don't appear have nothing in common that I can see!

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1 reply
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Selling application is keep getting a rejection
by Seller_cTMW3klxGb1Um
Amazon replied

Amazon is keep rejecting my application for selling a sugar paste of a certain brand. I bought that brand product for an official supplier/distributor and attached the invoice from the same supplier with my application but Amazon listing approval team is sending me a bot liked response which is:

Thank you for your application to sell 000000 products.

We are currently unable to approve your application to sell 000000 products on Amazon. To resubmit your application, review and address the following:

File name: document for application 000000

My invoice does mention the 000000 product and the official supplier of it. But I am keep getting this same response over and over.

I would be grateful if someone can guide me through this.

Just to add, this is not the first time I got into this trouble. The first one took me 2 weeks to resolve with a constant back and forth with Amazon support and a lot of frustration and effort. I just do not want to go through the same "thing" again. So, it's not like I do not know how the process works, I am well aware but only want to avoid copy/paste answers from the seller support (which I am already getting from them).

tagging @Seller_DNQGSsdC7DccM@Seller_z3k8APxGfbQEK @Seller_mIRnuhdx7l5sN

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9 views
1 reply
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no reply needed has gone
by Seller_0AG9i8qKfX9Eu
Amazon replied

most of my messages that i get from a customer has the no reply needed button disappeared.

the messages have completed and if the customer says thanks as the last message i should be able to click no reply needed but its gone. so i have to reply in someway or i will get marked down for it which is stupid.. so i have to reply which then starts to be odd from the customers side....

anyone else have this issue ?

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2 replies
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