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Welcome to our Ask Amazon Q&A with the Brand Registry team, focusing on your questions about the Brand Registry Enrollment Process.

_____________________________________________________

⚡️ What You Need to Know:

The Brand Registry team will answer all your questions posted in this event thread on May 27th from 8 am - 4 pm.

_____________________________________________________

💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

We're hosting Ask Amazon events across multiple stores. In addition to this UK event, sessions will also be held in the following countries:

France

Germany

Italy

Spain

Japan

Please note that this event thread is specifically for the UK Forums. Links for each individual regional event will be provided soon.

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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Hi Amazon Team and Fellow Sellers,

I’m reaching out for urgent help and a fair review.

We just had an A-to-Z Guarantee claim granted against us and it’s now impacting our Order Defect Rate (ODR) despite the fact that we did everything right as a seller.

Here’s what happened:

The buyer claimed the delivery driver stole the package (a serious accusation)

We asked for proof (such as a police report or any supporting evidence) but received no response from the buyer.

We tried multiple times to contact the customer to resolve this matter amicably, but they ignored us and instead went straight to Amazon.

Meanwhile, we opened a case with Amazon Support for guidance (Case ID: 11127978112) to ensure we were handling it correctly.

Despite our efforts and the customer’s refusal to engage, the claim was granted, and now our account health is at risk.

This feels deeply unfair. According to Amazon’s A-to-Z Guarantee Policy, sellers are supposed to be given a chance to resolve issues with the buyer but we were completely denied that chance.

We followed Amazon’s rules. We acted in good faith. And now we’re being penalised for doing exactly what we were supposed to do.

We’re asking Amazon to review this case thoroughly, including the full message history and our support case, and remove the ODR impact from this unfair claim.

If any Amazon staff see this, please help escalate the matter. And if any sellers have faced similar situations and found a way to appeal successfully, your advice would be greatly appreciated.

@Seller_iTgjdgiRqiPsn @Seller_DNQGSsdC7DccM @Seller_z3k8APxGfbQEK @Seller_TSXM2A5nxWSuH @Seller_fgtTzyHQfOM1x @Seller_XUNeUuvrQDpgP @Seller_gAhPNiLrkfTcr @Seller_VJ4XoAkjDpjPH @Seller_b91S9zQ2eKxLt @Seller_j9Bd91CW3ZVpr

Thank you,

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Hi everyone,

We’re currently trying to list a new product under our brand – a “Running Vest with Water Bottle” – but are facing an issue with the Product Type and Recommended Browse Node during the listing process.

The system is only offering one product type, which is unrelated to our item.

Ideally, our product should fall under:

Product Type: Hydration Vest – Hydration Pack

Category Path / Browse node: Sports & Outdoors > Sports > Running > Hydration Packs

However, the only Recommended Browse Node being displayed is for “Motorcycle Accessories & Parts”, which is completely irrelevant.

This not only will affects the visibility of our product but also prevents us from proceeding with a properly categorized listing.

We’ve also tried using the “Get help and resources” section, but it requires a SKU to proceed — which we cannot generate until the correct category is selected.

Has anyone else experienced a similar issue when trying to list a niche or specialized product? If so, we’d really appreciate any advice or workaround that helped you resolve it.

Thanks in advance for your help!

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Who is my Transparency Account Manager
by Seller_GZL1EBGiC7Abl

I have been trying to find the transparency account manager details as I have enrolled in the transparency program. However, do not have details of the Transparency account manager.

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Amazon setting my inventory to zero
by Seller_Z55BgheLRnVFw

Hi fellow sellers,

Amazon is automatically setting our inventory levels to zero across nearly all listings. We use a verified and integrated external software solution to manage our inventory and pricing. This system regularly sends updates to Amazon, and we can confirm — through Batch ID logs and internal reporting — that the correct data (including stock levels and prices) is being transmitted as expected. However, the Amazon system does not seem to be reflecting these updates. As a result, our listings appear as active, but the available inventory is shown as zero, which completely halts our sales. This is not an issue of inactive or suspended listings — the listings themselves remain active. The core problem is that the stock and pricing data is not updating on Amazon's end, despite being sent correctly from our side. We have reviewed this matter internally and also found that other sellers have faced similar problems in the past. This suggests a potential systemic issue within the platform's update mechanism.

Has anyone else dealt with a similar issue?

Did Amazon eventually help you fix it?

Any advice or insight would be greatly appreciated.

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Has anyone else been in a situation where a customer returned a FBA item, that came back to Amazon unfullfillable, but the inventory hasnt been available for removed since January.

They are charging storage fees on it, as its a large coffee machine, yet don't knw where they have stored my inventory

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Buy shipping is useless sometimes... Telling me for a next day parcel due to leave tomorrow that i can't send it Next day garanteed special before 1pm but i can send it tracked 48 for it to arrive on Tuesday... Are you for real...

Just let me assign the post that i KNOW will arrive on time.

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Amazon can just steal your FBA stock
by Seller_3q0oZCNLhdMOx

I have used FBA for over 10 years, I have come across all of the problems and shortcomings of using FBA. This is a new and very worrying issue. Amazon tell me that I made an error on my most recent shipment. They say that the ASIN in the shipping plan does not match the product sent. As the error was made by me they are keeping the all of stock and I can’t make a claim for the loss. They are keeping nearly 3K worth of stock at cost and there is nothing I can do about it. I don’t believe that I made an error and they have not given me any evidence that I made a mistake. I just have to take their word that it was me that made the mistake and not the FC doing it wrong. Amazon feel free to help yourself to all of my stock.

Due to the value, I will be sending them a letter before action and to the small claims court.

I just wondered if anyone else had seen this issue?

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Buying and selling
by Seller_5Lj680HUgNUhr

discussion.Good Morning, I am new to Amazon FBA but a little confused about how it works. I am wanting to go into shops and buy deals to sell etc as I have seen this is a good way to start but I have noticed you need to ask permission to sell brands such as huggies etc how do I go about permissions? Will it work with a store receipt? If not how am I to try and set up my account so I can start selling? I find the process very confusing. Many Thanks

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Order Details Text Not Tracking Me
by Seller_Kf5uFNYSIGjJD

Hi,

I'm going mad over this and there is probably some simple setting I am over-looking. The Order Details Number is blue (see photo to see what I mean), but once I have been into the order it turns purple. Which is great as it is how I keep track of where I am. Well, it used to change, but now it just stays blue. Anyone else had this issue? Is there something I am missing? I have checked my settings and they seem to be the same as usual. I have even re-started my computer, but I still have the issue. Or is it just Amazon f-ing around as usual?

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A TO Z granted when photo shows it in letterbox
by Seller_RguKGMHvWFmo3

So the photo shows the package in the letterbox, A to Z granted.

Letterbox is more than Amazons own delivery network do, my packages get left in my garden, even though I have a parcel drop box, 6 different safe locations but my small business is the one who gets penalised because the customer "claims" non delivery.

As all us Sellers and the Mods know, the A to Z system is broken. Probably because its run by AI like the rest of Amazon.

Am so cross about this.

205-0515300-4929941

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