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Amazon replied

Have you encountered Error 5461 while trying to create a new product listing on Amazon? Don't worry - this common error has a straightforward solution. Let's walk through what this error means and how to resolve it.

What is Error 5461?

This error appears when you attempt to create a new ASIN but don't yet have approval to list products for that specific brand, even if you have a valid GTIN (Global Trade Item Number) from GS1.

How to Resolve Error 5461?

1. Submit a Brand Approval Application

Your first step is to submit a brand approval application through Seller Central. Here's what you'll need:

  • Exact brand name as it appears on the product
  • Product identifier (UPC, EAN, ISBN, or JAN)
  • Clear, high-quality images showing:

-> The product

-> Product packaging

-> Brand name

_> Barcode

2. For Brand Owners

If you own the brand, make sure your Brand Registry account is properly linked to your Seller Central account. This connection helps streamline the approval process.

3. Wait for Approval

After submitting your application:

  • Processing typically takes up to 24 hours
  • Once approved, you can begin creating new listings for the brand
  • Keep checking your Seller Central notifications for updates

💡 Important Tips to Remember:

  • Always check if the product already exists in Amazon's catalog before creating a new ASIN
  • Double-check that your product identifiers match the GS1 database
  • Save your brand approval documentation for future reference

Still Having Issues?

If you've followed these steps and are still experiencing problems:

1. Verify your brand approval status in Seller Central

2. Ensure all product information matches your approval application

3. Contact Selling Partner Support if the error persists

We're Here to Help

Have you encountered Error 5461? Share your experience or ask questions in the comments below. Your insights could help other sellers facing similar challenges.

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Safe-T claim not granted
by Seller_zOlk6EX3ENKFK

Customer requested a return as he claimed DVD I had supplied was scratched and would not play. Amazon refunded and sent return label, but DVD returned was not the one I had sent it was a different title - made in Korea!! I would have thought this was a clear fraud case for me to be refunded but denied with no explanation.

Safe-T Id 22263-74730-3668267

@Seller_DNQGSsdC7DccM

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Hi everyone,

We’ve recently had one of our ASINs suppressed due to the main image being flagged for including "packaging or brand/swing tags," which Amazon stated is not permitted for the product type.

The product is a gift set, and the branded packaging shown in the image is part of the retail product, sold and delivered to customers exactly as pictured.

We reached out to Seller Support via chat and requested a manual review, but unfortunately, the case was still rejected without clear justification.

Case IDs: 11237955432 and 11240004662 for reference.

We’re aware that Amazon’s image guidelines – especially around apparel/accessories and branded presentation – can be somewhat vague and inconsistently enforced, particularly for items sold as gift sets.

Has anyone else dealt with similar issues around gift packaging or branded elements in main images for accessories? Would appreciate any insights or escalation tips.

Thanks in advance.

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Buyer taking advantage of the business
by Seller_bOircv0UXN9jU

Please do advise me what I should be doing in this situation.

---

Buyer ordered an item and instantly claimed I sent him an empty box, which of course I wouldn't do.

I refunded him as to avoid all of the unnecessary messaging and explanations over a small order. Usually they go away.

He ordered it instantly again.

I cancelled the order.

He ordered it again.

Obviously I can't keep sending him free items (of course he will ask for a refund again).

Obviously I cannot keep canceling the orders because that affects the account.

Now what? 😅

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7 replies
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Hello,

We are brand registered and have trademark in the UK and USA since 2014.

Someone has trademarked our brand name with the exact same classes just last week.

They have filed a infringement notice and Amazon has suspended all of our listings.

I will be contacting a trademark lawyer to cancel this illegal trademark.

Is there anything i can do in the meantime and to stop Amazon destroying our products if evidence is not provided within 60 days?

Any advice would be greatly appreciated.

Thanks

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We recently supplied a business customer who was highlighted as a potential problem (suggest using signed for delivery warning) with an order for approx £500. Being wary, we used a signed for delivery service and the customer received their order.

5 weeks later on the 9th June, we received an e-mail advising us that this transaction had been refunded. There was no return request, no A to Z case and no apparent communication from the customer to request this - just seemingly a voluntary refund that had taken £480 from our account!! I contacted seller support and was on the phone for about an hour while it was "investigated" and was told that this is an Amazon error and you will get your money back. Please bear with us.

Fast forward 15 days and still no money back in my account. Still being told by seller support that this is a "known" issue that they are working to resolve. Just wondering how many transactions are affected by this and how much money are sellers like me waiting for even longer than normal.

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Honestly, all I ask is they actually read the case notes and look at attachments. Is that really too much to ask?

If anyone with any sort of clout at Amazon happens to be reading this, just spend 10 minutes reading some Support Cases, the replies from Amazon Support Staff are literally pointless.

This is just 1 example, I gave up.

=====

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4 replies
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Product recall Jolly Rancher Hard Candy
by Seller_22OoXWKuckv6R

Looking at my account several thousand £ has been given in refunds for products sold up to 18 months ago. When it was released that mineral oil was contained in the ingredients of some Jolly Rancher candy i immediately withdrew the stock units.

Under the Consumer Rights Act 2015, if a product is faulty, you have the right to a full refund within the first 30 days of purchase.

After 30 days:

If the issue is discovered after 30 days, but within the first six months, you are entitled to a repair or replacement, and if that is unsuccessful, a full refund.

Perishable goods:

For perishable goods, the 30-day limit may be shorter and based on how long the item would reasonably be expected to last.

Has anyone else found them in this same position... with perishable items

2 votes
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10 replies
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No Royal Mail 2nd class option
by Seller_AVteysPitiEJq

I've never come across this before but I can't use Royal Mail on one of my FBM orders.

I literally shipped the exact same item last night for 87p but when I went onto this one, a minute later, Royal Mail is greyed out and I can only use Evri.

I've opened a case via SS (11238764102) - was told to use Evri but that method is 3 times more expensive and leaves me out of pocket.

Anyone have any clues - tempted to take a hit on my VTR and use a stamp.

It's to Devon and it's a ship by today - delivery up until 1st of July (the exact same stats as other orders the same).

I'm at a loss as I've tried everything - SS aren't helping (no surprises there).

We're forced to use 'Buy Shipping' but this appears to be a glitch that will leave me with either a hit on my metrics or being out of pocket

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Hi guys. just seeing what your opinions are on this.

we shipped an order out, customer messages us back to say they were not home. it was delivered to a safe place which was pictured in the tracking.

we asked them a question about it and they then put this reply

"You are clearly not reading what I send and you clearly don’t want to resolve this as a seller. I have no time to play silly games with you. Read what I have sent you and read it properly and you will see how I got the picture. This issue falls with you as you have chosen Royal Mail as the courier. If you don’t issue me a refund I will have no alternative but to leave an honest review of how you have failed to resolve this issue for a paying customer. I will also have to repost yours and my email replies so your customers can see what problems they will face trying to resolve the issue with you. Issue my refund now please as I haven’t got my items and I have done nothing but comply with you"

instantly from experience it looks like they are trying to have us over on this because you dont just do that . so the item has been delivered but i dont know what to do for the best. i think they have just decided to say they dont have it as they know they could easily get something for free.

interested on some thoughts

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3 replies
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Take legal actions agains Customer, allowed?
by Seller_H1mB28ANckpPr

Can I take legal actions against a customer as they have left a review stating my product is not authentic although it surely is and they have no evidence. I personally think they want to get the item for free.

Tried all the routes possible including sending them a message but nothing. Can I send a demand letter to their address ?

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4 replies
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