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Welcome to our Ask Amazon Q&A with the Brand Registry team, focusing on your questions about the Brand Registry Enrollment Process.

_____________________________________________________

⚡️ What You Need to Know:

The Brand Registry team will answer all your questions posted in this event thread on May 27th from 8 am - 4 pm.

_____________________________________________________

💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

We're hosting Ask Amazon events across multiple stores. In addition to this UK event, sessions will also be held in the following countries:

France

Germany

Italy

Spain

Japan

Please note that this event thread is specifically for the UK Forums. Links for each individual regional event will be provided soon.

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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Dear Amazon Seller Support,

I am writing to express my deep disappointment regarding a recent chargeback that has been unfairly deducted from my business account.

The order in question was successfully delivered to the customer. I have submitted clear proof of delivery, including the shipping slip and tracking number. Additionally, the customer has explicitly confirmed receipt of the order via email, which I also shared with your team. Despite this, the funds were still reimbursed to the customer through a chargeback initiated via their bank.

What is most concerning is that Amazon falsely claimed the order was not delivered, and even after I submitted the proof for the third time, my documentation was ignored and the funds were taken from my account without my consent.

This experience is extremely disheartening. As a small business paying monthly subscription and transaction fees, we expect a fair and transparent resolution process. Unfortunately, it feels like Amazon consistently sides against small sellers, without proper investigation or support.

I urge Amazon to review this case thoroughly and take appropriate action to return the unjustly deducted amount to my account. I would also appreciate a clear explanation of how such a decision was reached in the face of the evidence provided.

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Hello Sellers,

Cancellations giving you a tough time? Don't worry, we've got your back! Following the proper cancellation processes is crucial for maintaining healthy seller metrics.

Here are some important tips:

Buyer Cancellation Requests:

  • Buyers can cancel self-shipped orders themselves within 30 minutes of placing.
  • After that, they can only submit a cancellation request for you to review/approve.
  • Ensure buyers use the official cancellation processas this won't impact your cancellation rate.
  • Canceling orders that the buyer asked to cancel solely via Buyer-Seller Messaging will impact your cancellation rate.
  • If you've shipped and confirmed, communicate via messages informing the order is shipped and request a return for refund.
  • Always follow the official Amazon Cancellation process. 📌

Cancellation Rate Impact:

  • If you cannot fulfill due to inventory, pricing, tech issues etc., and cancel the order this will impact your metrics, however do not contact buyer to cancel the order.
  • Selecting "Buyer cancelled" reason for an order the buyer did not initiate will negatively affect your cancellation rate.

😶Undeliverable Address:

  • If not shipped, request buyer cancel and re-order with right address.
  • If shipped, contact carrier, request return, deduct restocking fee, refund buyer.

😴Unresponsive Buyer:

  • If shipped but need more details, contact carrier to return item.
  • Once received, deduct restocking fee and refund buyer.

Useful resources:

💡But we know you savvy sellers have even more clever strategies up your sleeves when it comes to tackling cancellations. What are your secret weapons?

Share your battle-tested tips and tricks in the comments below.

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How to cancel return request
by Seller_ONEVwsDrK1cQM

A buyer made a purchase Mon, 19 May 2025, 19:48 BST, the Ship by date: Tue, 20 May 2025 BST to Wed, 21 May 2025 BST and estimated Deliver by: Fri, 23 May 2025 BST to Thu, 5 Jun 2025 BST. This buy has now requested a return.

Return Reason:

Missed estimated delivery date

Buyer Comment:

I needed the game by today and it hasnt arrived in time

I sent her this message:

Hi xxxxx,

Thank you for reaching out, and we're truly sorry to hear that your Talking Hearts Conversation Cards didn’t arrive in time for your needs.

We completely understand how frustrating it can be when timing is important. Based on the order details, your estimated delivery window was between Friday, 23 May and Thursday, 5 June, and the item is currently still within that timeframe.

That said, if the item is no longer needed due to the missed occasion, you’re absolutely welcome to proceed with the return once it arrives.

If there's any way we can help reroute or assist further, feel free to let us know.

We truly appreciate your support and hope you’ll consider us again for future gifts or games.

Warm regards

------------------------------------------------------------------------------------------------------------------------

She has purchased an Amazon return label for what ever product, because tracking the order shows it has not been delivered and her return product is estimated to be returned 23rd May to 25th May.

I have been trying to cancel the request but I keep getting a system error to try back in 15mins. Been trying all day but nothing. Amazon as auto-authorised the return, I'm afraid the customer will be refunded if I'm not able to cancel the request and she will still be able to keep the item. Does anyone have any suggestions on what I can do? I have reached out to support but wasn't helpful.

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We have a competitor offering unrealistic delivery timeframes and a cheap product.

They're getting so many negative feedbacks and complaints (36% positive out of 53 reviews). And surely A-Z Claims.

I would have though Amazon would have suspended them by now..

We've been warned by Amazon about suspension just for going over the 4% ODR before.

Have Amazon changed their policies towards bad sellers?

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A TO Z granted when photo shows it in letterbox
by Seller_RguKGMHvWFmo3

So the photo shows the package in the letterbox, A to Z granted.

Letterbox is more than Amazons own delivery network do, my packages get left in my garden, even though I have a parcel drop box, 6 different safe locations but my small business is the one who gets penalised because the customer "claims" non delivery.

As all us Sellers and the Mods know, the A to Z system is broken. Probably because its run by AI like the rest of Amazon.

Am so cross about this.

205-0515300-4929941

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Buyer claimed that some of the new items sent were damaged, returned an empty box, I filed a Safe T claim with attached photos showing empty box and returns label and claim was denied. Can anyone advise on the appeal please.

Screen shots to follow.

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VAT Solution for Home Marketplace (UK)
by Seller_oBhxMFw7H7c69

VAT registered company, currently manually doing our quarterly returns. We have contracted with AVASK for EU Vat services but they do not cover the Home marketplace i.e. the UK. Can anyone recommend an easier way to do this? We find it tedious. Is there a sofware solution, or can we set up automated reports? etc...

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Hi Spencer @Seller_XUNeUuvrQDpgP

Here's what happened

We received an email on April 7th that HMRC had sent us an email about UK company establishment(NETP), and Amazon had temporarily frozen some of our payments.

We have been communicating with HMRC for the past two months and submitted the documents they needed, but since HMRC responded slowly, we decided to solve the issues on our account health and release the payments.

We paid the owed VAT calculated by Amazon on May 10th, about 30,000 pounds, and sent proof of payment to mdri-exec-escalations@amazon.co.uk

But it has been nearly 20 days, and we haven't received any feedback. During this period, Amazon told us that they are still investigating, but we haven't received any disbursement for nearly a month, which has a great impact on our cash flow. Prime Day is coming, and we need a lot of cash to prepare sufficient goods.

Please help me see if you can contact the relevant team? We are sure that the owed VAT has been paid to Amazon's bank account.

@Julia_Amazon @Ezra_Amazon @Sakura_Amazon_ @Sarah_Amzn @Simon_Amazon @Spencer_Amazon @Winston_Amazon @Maja_Amazon @Ash_AMZ @Abella_AMZ @Angie_Amazon @Seller_j9Bd91CW3ZVpr

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Hi everyone,

This evening, we’ve been hit with hundreds of sudden charges on our account under the description:

"Carrier delivery label adjustment due to under-charged delivery label"

These adjustments are:

Hitting all at once with no prior notice

Going as far back as April 2025

All related to EVRi Seller Fulfilled Prime (SFP) shipments

Providing no clear breakdown or calculation of how the so-called "undercharge" was determined. All we can see is that its a duplicate charge to the original buy shipping charge.

This has caused massive billing disruptions and we're concerned it may be a system-wide issue or billing error. A few example order IDs show the same problem with duplicate or unexpected label charges retroactively applied.

We have raised this with both EVRi and Amazon support, but are still waiting for an explanation or fix.

Is anyone else seeing this?

Would appreciate hearing from other SFP sellers (especially those using EVRi) to understand if this is isolated or affecting others too.

Thanks in advance for any insight!

@Seller_mIRnuhdx7l5sN

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Buy Postage RM not being Offered
by Seller_G9pOHlPaw0WqP

Just tried to buy RM label via Amazon buy shipping and all I'm being offered is Evri drop off. Apart from the fact it would cost me over £2 extra there is also a 10 mile car journey involved. All I'm trying to post is a LL book which according to the drop down menu RM is not able to take? My only option at the moment is to take a hit on metrics and put stamps on it

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