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Welcome to our Ask Amazon Q&A with the Brand Registry team, focusing on your questions about the Brand Registry Enrollment Process.

_____________________________________________________

⚡️ What You Need to Know:

The Brand Registry team will answer all your questions posted in this event thread on May 27th from 8 am - 4 pm.

_____________________________________________________

💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

We're hosting Ask Amazon events across multiple stores. In addition to this UK event, sessions will also be held in the following countries:

France

Germany

Italy

Spain

Japan

Please note that this event thread is specifically for the UK Forums. Links for each individual regional event will be provided soon.

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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Has anyone else been in a situation where a customer returned a FBA item, that came back to Amazon unfullfillable, but the inventory hasnt been available for removed since January.

They are charging storage fees on it, as its a large coffee machine, yet don't knw where they have stored my inventory

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A -Z Claim - amazon is just facilitating theft?
by Seller_DvAiqwbGVOyko
Amazon replied

order number 204-3849654-5052329

order value £396.75

So we had a customer initially contact us for a product that was late.. ( out of our hands, courier failed delivery) we got the typical. this is for my daughters birthday and its her only present , we offered that they could return it or refuse delivery. but beyond that nothing we could do

6 weeks later.. they come back and say that they have opened and destroyed and disposed of the box.. realised some screws missing. and that it was a returned item sold as new ( not true) due to damage made when attempts at assembly - they just damaged it trying to build it 6 weeks after their daughters birthday

They demanded a full refund. without return - after the return window

We offered replacement parts, but would not give them a refund - certainly not without a return.

They preceded to create an A-Z claim. saying they never received it.

Amazon granted it

We appealed this. showing the proof of delivery and the chat with the customer about the product they received

amazon granted them a refund

no way to appeal, so opened a support ticket to speak to a CS. that created an appeal.. and the CS stated they can not help if its in appeal.. but requesting help creates an appeal.. so how?

Amazon again granted a refund. "no further action necessary"

yes further action necessary -

attempted again to contact support.. again cannot help as - yuou guessed it contacting support opened another appeal. support said that they would escalate it to the mysterious unreachable a-z department

minutes later..

Granted. no further action required

What the actual??

The customer literally talks about having the item. and we have photographic proof of delivery. we went above what was necessary. but amazon just gives things away for free

are amazon part of some giant fraud rackett?? or do they just like giving people free stuff and charging sellers?

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I’m a brand owner, and I’m trying to relist a product that was previously deleted, but now Amazon is blocking me from reusing the same SKU and GS1-assigned barcode?

Amazon support are refusing to help as the listing is “tombstoned” - whatever that means... It no longer appears in my active inventory, but I can’t recreate or relist it using the same identifiers. Every time I try, I get an error that I cant use the same SKU.

I own the trademark associated with the brand

I am the original brand and content owner

I purchased my barcodes directly from GS1

The SKU and barcode are already printed on thousands of units

I’ve reached out to Brand Registry support about 10 times requesting a full reset of the catalog data tied to this product, but its never taken seriously and they basically say: "the system says no, sorry". I’m hoping someone here, moderator or experienced seller, has insight on getting Amazon to clear or disassociate the existing listing so I can relist properly.

I cannot change the SKU or barcode due to packaging constraints

All I need is for Amazon to reset its catalog metadata, why cant they do this??

Has anyone dealt with this and gotten a resolution?

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Hi All,

I'm hoping to get some insight into an issue I’m experiencing.

Every time I upload my bank account details under Deposit Method, within 1–3 days I receive the following email:

"Your account has failed our verification process. We took this action because the business documentation that you submitted could not be verified because the document does not match our requirements."

They also refer me to the Know Your Customer (KYC) seller verification information.

However:

  • My identity information is fully verified and matches the statement I provide for the deposit method.
  • My business address and phone number are also successfully verified and match.
  • Then I get a second email asking me to update my bank account information to complete the verification.

The document I upload clearly shows:

  • The account number and account holder name, It's in PDF format (not a screenshot) and it’s under 180 days old.

I already submitted a case for this and it’s been nearly 3 days with no response. I first tried using a Monzo account, but after hearing they might cause issues, I changed to use my Barclays account instead. That still failed too.

If anyone has experienced this or knows what’s going on, I’d appreciate any help or direction.

@Seller_z3k8APxGfbQEK@Seller_XUNeUuvrQDpgP@Seller_mIRnuhdx7l5sN

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Seller Application Keeps Getting Denied
by Seller_UDUYoghBQonIC

Hello,

I am trying to gain access to the Grocery & Gourmet Foods product category but keep getting automatically denied. I have provided the relevant photos and commercial invoice for the request, the same documents were used to gain access to sell the Fox's Brand within this subcategory successfully. I am unable to sell the product now without this approval also, is there anything further I need to supply or a reason why its being denied but my other accepted? Happy to connect further on this or supply additional info.

Thank you,

Case ID: 11117452682

@Seller_DNQGSsdC7DccM@Seller_mIRnuhdx7l5sN@Seller_XUNeUuvrQDpgP@Seller_hnDMgUKxMh1V4

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Customer wanted to return his items (approx. £ 250 value) as purchased by mistake.

Amazon authorised the return and give customer an Evri returns label. Evri collect.

After 10 days, nothing from Evri. Customer wants his refund, involves Amazon, and of course gets a full refund. It's not the customer's fault and it's not my fault.

3-4 weeks have passed now and nobody takes any responsibility.

The blame lies with Amazon and Evri: I cannot contact Evri as it's an Amazon return because I'm not the sender or the account-holder. Amazon don't care to help, they just gave customer a full refund and wash their hands of my financial losses.

So end result: I lose, everyone else wins.

Maybe it's best to stop selling on this platform. The only winner is everyone else except for the sellers.

I wish I could close my Amazon account and be independent.

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Dear Amazon Seller Support,

I am writing to express my deep disappointment regarding a recent chargeback that has been unfairly deducted from my business account.

The order in question was successfully delivered to the customer. I have submitted clear proof of delivery, including the shipping slip and tracking number. Additionally, the customer has explicitly confirmed receipt of the order via email, which I also shared with your team. Despite this, the funds were still reimbursed to the customer through a chargeback initiated via their bank.

What is most concerning is that Amazon falsely claimed the order was not delivered, and even after I submitted the proof for the third time, my documentation was ignored and the funds were taken from my account without my consent.

This experience is extremely disheartening. As a small business paying monthly subscription and transaction fees, we expect a fair and transparent resolution process. Unfortunately, it feels like Amazon consistently sides against small sellers, without proper investigation or support.

I urge Amazon to review this case thoroughly and take appropriate action to return the unjustly deducted amount to my account. I would also appreciate a clear explanation of how such a decision was reached in the face of the evidence provided.

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@Spencer_Amazon
by Seller_hJsgwVD3n3fjh
Amazon replied

HI Spencer, I see you have helped other locate shipments delivered but not checked in weeks after showing proof of delivery. Can you help with FBA15K8492VZ ?

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Hello Sellers,

Cancellations giving you a tough time? Don't worry, we've got your back! Following the proper cancellation processes is crucial for maintaining healthy seller metrics.

Here are some important tips:

Buyer Cancellation Requests:

  • Buyers can cancel self-shipped orders themselves within 30 minutes of placing.
  • After that, they can only submit a cancellation request for you to review/approve.
  • Ensure buyers use the official cancellation processas this won't impact your cancellation rate.
  • Canceling orders that the buyer asked to cancel solely via Buyer-Seller Messaging will impact your cancellation rate.
  • If you've shipped and confirmed, communicate via messages informing the order is shipped and request a return for refund.
  • Always follow the official Amazon Cancellation process. 📌

Cancellation Rate Impact:

  • If you cannot fulfill due to inventory, pricing, tech issues etc., and cancel the order this will impact your metrics, however do not contact buyer to cancel the order.
  • Selecting "Buyer cancelled" reason for an order the buyer did not initiate will negatively affect your cancellation rate.

😶Undeliverable Address:

  • If not shipped, request buyer cancel and re-order with right address.
  • If shipped, contact carrier, request return, deduct restocking fee, refund buyer.

😴Unresponsive Buyer:

  • If shipped but need more details, contact carrier to return item.
  • Once received, deduct restocking fee and refund buyer.

Useful resources:

💡But we know you savvy sellers have even more clever strategies up your sleeves when it comes to tackling cancellations. What are your secret weapons?

Share your battle-tested tips and tricks in the comments below.

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How to cancel return request
by Seller_ONEVwsDrK1cQM

A buyer made a purchase Mon, 19 May 2025, 19:48 BST, the Ship by date: Tue, 20 May 2025 BST to Wed, 21 May 2025 BST and estimated Deliver by: Fri, 23 May 2025 BST to Thu, 5 Jun 2025 BST. This buy has now requested a return.

Return Reason:

Missed estimated delivery date

Buyer Comment:

I needed the game by today and it hasnt arrived in time

I sent her this message:

Hi xxxxx,

Thank you for reaching out, and we're truly sorry to hear that your Talking Hearts Conversation Cards didn’t arrive in time for your needs.

We completely understand how frustrating it can be when timing is important. Based on the order details, your estimated delivery window was between Friday, 23 May and Thursday, 5 June, and the item is currently still within that timeframe.

That said, if the item is no longer needed due to the missed occasion, you’re absolutely welcome to proceed with the return once it arrives.

If there's any way we can help reroute or assist further, feel free to let us know.

We truly appreciate your support and hope you’ll consider us again for future gifts or games.

Warm regards

------------------------------------------------------------------------------------------------------------------------

She has purchased an Amazon return label for what ever product, because tracking the order shows it has not been delivered and her return product is estimated to be returned 23rd May to 25th May.

I have been trying to cancel the request but I keep getting a system error to try back in 15mins. Been trying all day but nothing. Amazon as auto-authorised the return, I'm afraid the customer will be refunded if I'm not able to cancel the request and she will still be able to keep the item. Does anyone have any suggestions on what I can do? I have reached out to support but wasn't helpful.

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