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Welcome Sellers!

Join our Ask Amazon event to share and discuss strategies for improving your On Time Delivery Rate (OTDR) and Glance View Speed (GVS) metrics within the Seller Fulfilled Prime (SFP) program.

❔ What are OTDR and GVS?

On Time Delivery Rate (OTDR):The percentage of orders delivered to customers by the promised delivery date.

Speed report - Glance View Speed (GVS):The speed at which order details are available for customer review post-purchase.

📎 Discussion Topics:

What actions You’re Taking: Share the steps you’re implementing to enhance your OTDR and GVS metrics.

How can Amazon Support: What assistance would you like to receive from Amazon to help you meet these critical performance metrics?

📝 How to Participate:

  1. Start posting your questions and feedback now in this thread
  2. Our Partner Team will respond to all questions on 30 July
  3. Can't make it on the day? No worries - post your questions and feedback in advance!

This thread will be open from today to We encourage you to post your questions and insights. Our team will monitor the discussion, engage with your queries, and provide answers.

Note: This event is for general questions. We cannot provide advice or feedback on individual cases.

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Hi everyone,

I wanted to share my experience in case it helps others — and also because I’m feeling extremely disappointed and powerless after months of trying to resolve this with no success.

In April, my Amazon professional selling account was deactivated due to an alleged link with another seller account. The only supposed connection? We are both registered at the same serviced office building — but with different unit numbers, different companies, and no actual relationship at all.

We’ve never met or heard of the other company before this.

Amazon claimed we were linked. So we did everything in our power to prove otherwise:

We contacted the other seller (yes, Amazon support suggested we find them ourselves!)

They kindly gave us a signed letter confirming we have no connection

We got a letter from the landlord showing we are renting separate units

We submitted our Companies House registration documents

We even moved our company address to avoid further confusion — and still got rejected

We waited, truly hoping that someone from Amazon’s internal team — a real human being — would review the evidence and see the truth. But instead, our appeal was rejected again.

And here’s the shocking part: when we followed up with Customer Service, the representative casually told us that Amazon had now linked our account to a completely different company — not even the original one they mentioned.

At this point, we’ve lost all trust in the process. It no longer feels like there is a real investigation or fair review. Just automated decisions, no transparency, and no accountability.

Amazon has taken away our right to sell without proper cause. We’ve done everything right — submitted every document they asked for — and yet we’re being treated like bad actors.

This has deeply hurt our small business and left us feeling voiceless.

Has anyone experienced anything similar? Is there any path forward when you've done everything and still get nowhere?

Thank you for reading — and for any support or guidance you can offer.

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Hi everyone,

I’m hoping someone here can help or at least give some advice.

My Amazon UK seller account was deactivated over 10 months ago due to claims that two of my products were counterfeit.

I run a white-label business, selling products under my registered brand. I buy from legit UK suppliers, no shady sourcing.

Amazon asked for documentation, and I provided everything:

White-label agreements,Trademark certificates, Invoices from verified UK supplier

FDA, GMP, and ISO certificates

Later they said they only needed documents for one product , so I focused on that and resubmitted. Amazon even contacted my supplier directly to verify the invoice and my supplier confirmed the transaction, but replied a few days after Amazon had already rejected my appeal.

Since then, I’ve submitted 11 appeals with all the required documents and confirmations. Every time I get the same generic email:

“We received your submission but do not have enough information to reactivate your account.”

No details, no feedback. At one point they even asked again for docs on both products, which contradicts their earlier message.On top of that, Amazon deducted £2,947.49 from my withheld balance due to a “violation” but never explained what violation. My total withheld funds is £6,245.75, and my business has basically collapsed. I had to close my office and lost my income.I’ve called Seller Support multiple times, and all they say is “resubmit what was asked,” but the responses seem completely automated. It feels like no one is actually reviewing my case.I’m asking if anyone knows how I can escalate this or get an actual human to look into it. I have all the evidence, documents, emails, and even the supplier’s confirmation ready to share.

Thanks in advance for any help.

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Unassigned markets
by Seller_sIDTuVVC2MfuI

I am an individual seller in the UK, looking to sell a book on Amazon. I have opened the account and UK bank verification is in the process. However I can see all these other European markets on there. What does this mean? Do I need to verify all of them?

I would like for people from different parts of the world to be able to buy the book, so what do I need to do to make this possible?

Thanks

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i need to get ungated for a brand but the brand only exist on amazon.

can i buy 10 unites of this brand and ask for a invoice and use that to get ungated ??

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Late Shipment Rate and rist of deactivation
by Seller_HWiQncjXuZFTC

Just a heads up! We just noticed that we are at risk of deactivation due to the Late Shipment Rate.

We posted orders on Monday using Royal Mail, Click & Drop integrated with Amazon. All orders cleared and were definitely marked as dispatched yesterday. Today somehow some of those orders are now marked as they were posted today (we didn't post anything today!), and as it's after the recommended shipping date we are at risk. Can't win.

@Seller_hnDMgUKxMh1V4 @Seller_DNQGSsdC7DccM@Seller_TSXM2A5nxWSuH @Seller_mIRnuhdx7l5sN@Seller_gAhPNiLrkfTcr

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On 4 August 2025, we’ll launch a simplified seller feedback submission experience, so customers can give a star-only rating with optional written feedback. This simplified review experience can help you receive more seller ratings faster.

Honest and authentic star ratings are an important way for customers to know how past order experiences were perceived by other customers. To make it easier for customers to submit ratings, we’re making written feedback optional, which will help increase rating submissions and give customers more information to confidently make purchase decisions.

When customers submit seller feedback with or without text, we automatically look for signs of abuse and evaluate them against our customer review creation guidelines. When there is no text, the feedback appeal feature in Feedback Manager will be disabled for all star-only rating reviews. If you believe the star-only rating violates our customer review creation guidelines, you can request additional review through Report a violation.

To learn more, go to Monitor feedback and performance.

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See all formats and editions link
by Seller_RAXEWLxQ2dbmN

This stopped working for me about a week ago. I use it a lot when searching in BMVD but it is currently a dead link. This is using Firefox, an Amazon recommended browser.

I'm not sure if it affects categories outside of BMVD but it must be reducing sales if buyers are unable to see all variations of a given title.

Amazon search in books and media is bad enough as it is but this is making it even worse.

I also note that the 'manage inventory' tools have been very slow recently. It often takes several seconds between pressing a button on the edit page and the system responding.

I'm guessing these requests are being handled by remote servers across the globe?

Checking today, it seems the problem is more prevalent in media titles than books.

Example here:

https://www.amazon.co.uk/Abbey-Road-50th-Anniversary-Deluxe/dp/B07VLMMG2F

Image here highlighting the link in yellow:

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KYC verification for UK non-resident
by Seller_c69KVOLyhyaNw

Every time I submit my documents, I receive an email requesting KYC verification within seconds—usually less than two minutes. It makes me wonder if anyone is actually reviewing the documents or if my account is stuck in a loop.

I'm a Canada-based seller, and my account works fine in other marketplaces. I'm not sure what’s going wrong with my EU/UK account.

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Product brand name changes
by Seller_aBycFof63rk9l

We have noticed several products that have been changed to our brand name despite them not having any association to us. I have provided website links to our entire product range to no avail. I have tried to file violations on brand registry but cannot as they are 'our' brand. Both Brand Registry support and seller central continue to plunder new depths of incompetence with reasoning behind the refusal to acknowledge the problem despite me linking the pinned article to my cases.

I followed the advice in the thread and reported the problem but have had no response yet. Complaint ID 1353280272

Case ID numbers include 11358353402 and 18146178951

Has anyone been successful in getting this changed? It is causing us harm to our brand reputation, confusing customers and Amazon are unwilling to help remedy the problem.

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Hello Amazon team and fellow sellers,

We are a UK-based LTD company selling on Amazon for over 10 years, and we’re currently stuck in a serious verification loop which is affecting our ability to operate. The process appears to be broken, and we're hoping someone at Amazon or in the community can help.

What happened:

We attempted to add our UK HSBC business account to the Polish marketplace – it was rejected.

To resolve this, we ticked the box to deactivate the account for Poland, assuming we could just use it for UK – but it unexpectedly deactivated the account from our UK marketplace too.

We then re-added our HSBC account to the UK marketplace and were prompted to upload a bank statement.

We uploaded a recent HSBC bank statement which clearly included:

Our company name

Bank logo and name

Account number

Document dated within the last 180 days

Despite following the system prompt (which specifically asked for a bank statement), we received an email stating that a bank letter was required instead, with the following criteria:

Must be dated within 180 days

Must show bank name and logo

Must be signed or stamped by the bank

Must include the account holder’s name, residential address, and account number

We visited HSBC multiple times, spending over 2 hours in-branch. They confirmed:

HSBC does not issue letters for this purpose

HSBC does not stamp or sign documents (except in rare visa-related cases)

Our bank statement should be accepted by Amazon

With no progress, we then decided to:

Deactivate the HSBC account entirely from the UK

Add our UK Wise business account (registered to our LTD company)

We uploaded the official Wise account confirmation document (which was both signed and stamped, and contained all required info) — and it was also rejected. Most frustratingly, the rejection email asked us to upload a document for a bank account that had already been deactivated, not the one currently under review.

Additional Notes:

The original HSBC account is still verified and working on four other marketplaces.

When trying to deactivate it from these market places (we dont really use them at the moment and we think it might be issue for glitch not allowing us to add the new bank account as the system keep asking us for the docs from this account), the system was asking for an IBAN and then marking it as incorrect — despite being valid.

We now believe there may be a system glitch on Amazon’s side.

We’re asking:

Has anyone else faced similar issues with HSBC, Wise, or marketplace deposit method rejections?

Can any Amazon employee or moderator escalate this?

We’re happy to connect with other sellers having the same problem — we’re considering raising this publicly via media outlets like Channel 4 or similar platforms if this remains unresolved.

We are simply trying to comply with Amazon’s requests, but the platform appears to be working against us, not with us.

Any help or suggestions would be appreciated.

Thank you,

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