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Hi everyone,I’m reaching out to the community (and hopefully to Amazon staff) for help.

My account was deactivated due to inauthentic product complaints across five ASINs. I’ve now submitted four separate appeals, each time with everything Amazon asked for:

Invoices dated within 365 days from verified, VAT-registered UK/EU suppliersSupplier names, addresses, phone numbers, websites – all clearly listed Letters of Authorization from brands like Goodal, and doTERRAA full sales and purchase summary, clearly showing how my inventory matched sales

A detailed Plan of Action, including root cause, corrective, and preventive steps I’ve also confirmed: My Account Health Rating was 248 at the time of suspension.

Order Defect Rate is 0.3%, and Invoice Defect Rate is 0%I have zero safety/IP/condition complaints. Despite all this, every appeal has been rejected with vague responses saying I didn’t provide enough information.

I’ve followed the help docs, read countless threads here, and I’m honestly out of options. I'm confident everything I submitted meets the requirements. If anyone has any advice, or if you’ve faced something similar and got it resolved — I would really appreciate your input. This is a matter of urgency and my entire business is at stake. Thanks so much in advance @amazon-mod

Hello,

I represent MuscleSquad, a seller of fitness equipment. We ship dumbbells over 32.5kg on micropallets to minimize damage by couriers during handling and to achieve slight cost efficiencies.

A customer has initiated a return request for a 37.5kg dumbbell, citing it as too heavy and requesting an exchange for a 32.5kg option. Amazon Customer Service has informed the customer that this return will be free. However, the cost of returning these items through a courier network could reach £40 per item, totalling £80.

Additionally, Amazon advised the customer to leave the dumbbells outside for collection. We promptly instructed the customer not to do so, as arranging a suitable collection for such heavy items will take time and we wish to prevent loss or damage.

From my perspective, this appears to be a change-of-mind request, which typically does not obligate us to cover return shipping costs. However, the customer insists no deductions should be made from their refund amount.

I am considering driving five hours round trip to personally handle the exchange, aiming to maintain customer satisfaction and potentially combine this with other deliveries from our .com store.

Could anyone advise on my position here? Are we liable for a free return in this scenario? Any insights on managing this through Amazon’s policies or alternative solutions would be greatly appreciated.

Cheers

Chris - MuscleSquad

Hi all,

I’ve now been trying to complete a shipment from China to Amazon UK via the Partnered Carrier programme for over a month, and the system continues to block me from proceeding due to the VAT number field being mandatory.

I am a UK-based sole trader and not VAT registered, which is fully compliant with UK law and Amazon policy. Despite this, the shipment creation page will not let me continue without entering a UK VAT number, and placeholder entries like `NOVAT`, `EXEMPT`, or `000000000` are all rejected.

I’ve contacted Seller Support many times now, and while they acknowledged it’s a technical constraint, no solution has been provided and they have now stopped responding. I’ve also followed all their guidance, I have a valid UK EORI number, full company and supplier information, and I’m importing as normal. There is no legal or policy reason I should be required to input a VAT number.

Because of this issue, my inventory has now run out, and I'm losing sales. if I try to do it with my own carrier it will have to be by sea and will take over a month to arrive now. If I had known about this issue I would have done a private carrier from the beginning

For clarity, here are the correct VAT rules that apply to my case:

HMRC:

• VAT registration is not required unless your taxable turnover exceeds £90,000/year or you choose to register voluntarily.
• from HMRC website (I can't link it)

Amazon UK VAT (UK VOEC) guidance:

Amazon is the “deemed supplier” when goods are:

• Imported from outside the UK,
• Valued under £135,
• Sold through Amazon to UK customers.
• Amazon collects and remits the VAT themselves in this case.
• https://sellercentral.amazon.co.uk/gc/vat-education/uk-voec

There is no rule that requires non-VAT registered UK sellers importing from China into Amazon UK to have a VAT number. Yet Amazon’s Partnered Carrier system forces one anyway, and support has been unable to override it or provide a usable workaround.

Can a moderator or someone from the Partnered Carrier tech team please confirm:

• When this will be fixed?

• Whether any override or exception can be applied for compliant UK sellers?

Thanks in advance. I’m just trying to operate within the rules, and this system bug is directly impacting my business.

I'm constantly getting bounced around third world call centers, not a single member of the leadership team is willing to call me.

How is the support on the number one marketplace this bad?

Do managers even exist?

literally waiting weeks.

Dear Amazon,I wanted to bring a serious concern to your attention regarding a company called Dreibach Ltd (https://www.amazon.co.uk/sp?ie=UTF8&seller=AG2H2N35LDSLY&asin=B07ZS182C4&ref_=dp_merchant_link), which I recently discovered is selling on Amazon and is using Amazon Shipping. After some research, I’ve found that the directors behind Dreibach Ltd are the same individuals previously involved in Babz Media Ltd, a company that was implicated in fraudulent activity against Royal Mail and struck off.

You can find further details in many forums online.

Based on recent observations of Dreibach Ltd’s operations on Amazon - including test purchases and independent analysis of their products by third-party compliance specialists - there is strong evidence to suggest they are engaging in similarly questionable practices, breaching Amazon’s policies (using reviews from products not associated with the product they are selling etc) and violating regulations enforced by external bodies such as the MHRA.

Given the seriousness of these findings, I kindly urge you to investigate this seller as a matter of urgency and take appropriate steps to remove them from the platform.

We have reported the company to Amazon through official means, but no action has been taken.

Your attention and assistance in this matter would be greatly appreciated.

Best wishes,

HG

Hello,

@Seller_DNQGSsdC7DccM@Seller_z3k8APxGfbQEK can you message me privately ? I want to discuss something very important?

Best regards,

I've got a few brands that I'm really struggling to get ungated. I have submitted all the required information with invoicing. I've spoke to support multiple times, but no one is giving me a straight answer of why it's being declined.

How do I just get a simple answer of "it was rejected because xyz"? So I can move on to other brands, or just focus on the brands I've been ungated on successfully.

Once again another limit on communicating with buyers, why does Amazon think this is a good thing? First they opt all buyers out of receiving messages and they have to opt back in to get any messages and now even important messages cannot be sent.

We know that Amazon cares little for their buyers and if there is an issue just refund and that is it, however most of us as professionals like to let buyers know of an issue or if the buyer has made a mistake and we pick it up we can let them know.

But no, no communication allowed, how is this a good thing to frustrate buyers and not be able to let them know of an issue? What is a 'critical' issue anyway?

Oh well, looks like we will just have to cancel or refund sales without letting the buyer know. The most common one is duplicated orders where buyers buy 2 or 3 of the same item on 2 or 3 separate orders and you need to know do they need 1, 2 or 3 items,. from now on I am just going to cancel all the orders and forget it as we cannot ask the buyer to confirm and I am not sending 3 items for 2 of them to be refunded by Amazon.

Latest from Amazon:

Important: Amazon Limits How Sellers Can Message Buyers. Sellers are unhappy with how Amazon is now limiting their ability to send important messages to buyers. Amazon began alerting sellers in March that it was changing how they could communicate with buyers. To ensure messaging is only used for critical messages, Amazon has removed the option to add "[Important]" to the message subject line and override buyer opt-out preferences.

Hello, I am reaching out to the Amazon seller support for assistance and advice regarding the recent deactivation of my Amazon selling account. As a new seller on Amazon, I am currently working on understanding Amazon's policies and preparing my products for listing.

Initially, I added a Bank account, which I later changed to a new Bank account. However, I mistakenly selected a public company instead of a private one, which I later corrected, and my new bank details were verified on May 20.

On May 21, I received a notification that my account had been deactivated, and they requested the P-4 Verification, any bill in my name, and my credit card statement. I provided a bill, personal ID, business license, and the bank statement from my first registered account, but I did not include a credit card statement since it was a new account and no statement was available. AMAZON replied that "Your Amazon seller account has been used to engage in deceptive, fraudulent, or illegal activity that harms our customers, other selling partners, and our store."

Section 3 is not very clear. Can you please advise me on what steps I should take to get my account back? If I made a mistake, it was purely out of ignorance. Appreciate for your prompt support.

@Seller_fgtTzyHQfOM1x@Seller_mIRnuhdx7l5sN