I have purchased the GTIN for my product from GS1 and completed the required details for a new listing. However, upon submission, I encountered error 5461, which prompted an additional dialogue screen for review submission. I proceeded to provide all necessary information, including images of my product, packaging, brand, and barcode.

Despite this, the seller approval application team rejected my submission, stating that the GTIN provided is not valid. I have thoroughly verified the GTIN through both the GS1 website and my GS1 account, confirming that it is active and correctly associated with my product. The response from Amazon lacks clarity, and I am unsure of the next steps required to resolve this issue.

Hi, this is urgent! CASE ID:11142447212

I received a return request yesterday for the order 202-1724232-9021912 , tried to authorise it but could not do since the following message appears:

"System Error

There was a system error. Please try again in 15 minutes."

First, I sent the label and the instructions using the messaging app to be on the safe side.

24 hours later today, I cleared the cache, restarted the browser, tried another one, contacted seller support, they transferred me to a specialist who advised me do the things I already did, but no use in the end. I asked them to send the instructions and label for me, but they said only sellers could do it. Then I asked them if the customer contacted the customer service and claimed their return wasn't authorised, would they be refunded with my money, and our chat was ended suddenly for no reason (!)

How am I going to authorise this return before 48 hours window closes? Will you protect me if the customer contacts you for a refund? Can you please have a look?

@Seller_XUNeUuvrQDpgP @Seller_TSXM2A5nxWSuH @Seller_z3k8APxGfbQEK

UK Sellers Depend on Chinese Suppliers

Many UK Amazon sellers rely on Chinese manufacturers to source products. This partnership has supported countless local families by allowing them to sell products and keep money circulating in the UK economy.

Chinese Suppliers Turn Into Direct Competitors

Once a product proves popular, Chinese suppliers stop just supplying—they start selling directly on Amazon UK themselves. This cuts out UK sellers completely, stealing both manufacturing and retail profits from local businesses.

UK Retail Revenue Is Flowing Straight to China

It’s not just manufacturing money leaving the UK anymore. Now, the retail revenue—once the lifeline for UK families—is being taken by foreign sellers, draining our communities of income and opportunity.

UK Sellers Face Barriers in China, But Chinese Sellers Flood UK Market

If a UK seller tries to enter the Chinese market, it’s almost impossible due to strict laws and regulations. Yet Chinese sellers have no trouble setting up shop in the UK, opening new companies even when facing VAT debts or breaking Amazon’s rules.

Amazon is Enabling This Unfair Advantage

Amazon’s policies allow foreign sellers to bypass local rules and penalties easily. UK sellers face strict enforcement and consequences, but foreign sellers just create new companies and keep selling, undercutting small businesses. Moreover, Amazon actively encourages Chinese sellers to enter the UK market by hosting webinars, training sessions, and seller classes directly in China. These programs teach Chinese sellers how to successfully launch and scale their businesses on Amazon UK, increasing competition against local UK sellers. This direct promotion of foreign sellers puts UK small businesses at an even greater disadvantage.

The UK Government Must Protect Local Sellers

Our government needs to act now by enforcing tougher rules on foreign sellers operating on Amazon. Protecting VAT compliance, tightening company regulations, and stopping this money drain is essential to save UK small businesses.

We Must Keep UK Money in UK Hands

If nothing changes, UK communities and families will lose the chance to earn a living. It’s time to stand up for UK sellers, protect local jobs, and demand Amazon stops enabling foreign sellers to dominate and destroy our market.

Here are some sources:

Amazon China Seller Training for EU Compliance:

Amazon China organized webinars to educate Chinese sellers on European product safety and compliance requirements.

Amazon Global Selling: China to UK:

Amazon's platform offers resources to Chinese sellers aiming to expand their businesses to the UK, including guides on VAT registration and compliance.

Full link: https://sell.amazon.co.uk/global-selling/china

Amazon Seller University:

A free educational resource designed to help sellers learn how to list, price, fulfill, and advertise with Amazon, including content relevant to international sellers.

Full link: https://sell.amazon.com/learn/seller-university