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VTR MADNESS!

Trying to resolve matters / concerns with Amazon seller "support" is like pulling teeth and getting absolutely no resolution whatsoever, instead they open a case, 100 people transfer it to every other department then eventually one person replies that has absolutely nothing to do with my actual initial question and then they close the case.

So... my VTR metrics are now dangerously high and I'm trying to figure out how i should be confirming my shipments so that Amazon know to exempt them from my VTR metrics.

So following Amazons own guidance:

“All cross-border shipments will be included in VTR calculation, unless the order value is below €20 (including shipping, excluding VAT) and a ‘letter’ ship method was used.”

We ship from the UK to Europe, with Germany & France being our biggest marketplaces after the UK.

1. 99.9% of the order values for my items sold is well under €20

We used Royal Mail (standard letter services) & Standard international

There is no point in us purchasing tracking for the items we sell as customers just wont pay higher postage costs as they will outweigh the item cost, therefore we will make no sales at all. How on earth do i get round this?

I feel i am about to lose my amazon business that we have run successfully for over 10 years and not one person that works for amazon cares or can help.

Any guidance would be much appreciated on how i can work around this

Thank you in advance

Hi can anyone help as I'm stuck with getting approval for x-brand I'm just going back and forth, I have invoice from manufacturer. this is reply I'm getting from verification team . which doesn't make any sense .

Thank you for your application to sell Wahl products. We have reviewed the documentation and information that you provided and determined that you are not eligible to sell x products.

-- You have provided a Unacceptable document. We are unable to accept retail receipts, online order confirmations, packing slips, sales orders, pro forma invoices, or sales quotes for approval. Provide an invoice from a manufacturer, distributor, or your supplier that shows the itemized list of goods that you bought.

Hi!

If I am a business operating in Europe through Amazon and I have a US entity setup. Should I create a global account to extend to the US and / or should I setup a local account for the US and our local entity? What would you do? Would appreciate your input.

Also, does anyone know how it works in the US if you already are registered for Brand registry in Europe, does it apply to both?

Thank you so much! Best, Sara

Example:

So I can report them, what UK government agency is responsible for handling this? The Competition and Markets Authority? Some consumer safety body?

Additional question: how to report this seller to Amazon?

I have already done the following:

• Reported seller to 6x brand owners of the brands they are selling relabelled or potentially counterfeit products of
• Reported seller to Action Fraud
• Reported 5-10 listings to Amazon for having incorrect brand information

I did all this yesterday, so time will tell if something is done.

How did I come across this seller? When trying to list a legitimate product, I used the 'add a product' tool and listed as normal. Everything looked the same apart from a small logo on the image, which I did not notice. The product was listed under a trademarked brand (not the right brand) and so the seller reported my listing as counterfeit (despite that they are infringing the intellectual property rights of the actual brand owner)

The seller is also using fake EU-responsible person names and addresses on its products sold on Amazon EU marketplaces.

The seller's company (and IP representative) is based in the UK, with a British director and full shareholder.

More and more I'm getting customers (rightly) annoyed at items (2nd class letter size) taking up to 9-10 working days to deliver. Often the replacement & original turn up on the same day - in other words, holding back mail until they have enough to 'justify' going to that address.

Yes, I offer 1st class upgrades from letters up to ParcelForce sizes. But not many are willing to pay the extra charge, especially for a low value item.

Anyone else experiencing the same?

Amazon doesn't know its own policies. Today, we and other sellers received VTR warning emails in France, Germany, Spain, and Italy.

The policy clearly states 'You must maintain a 95% VTR for the following seller-fulfilled shipments:

Cross-border shipments above €20: Shipments to and from the UK, Germany, Spain, Italy, Netherlands, Portugal, Poland, Austria, or Sweden that have an order value above €20 (including shipping charges, excluding VAT).

Today received warning emails for all categories for invalid tracking on orders below €20 Euros. It's madness with Seller Performance not understanding Amazon's own policies. We have raised this with seller support twice this year to get standard replies stating the policy above.

Why are Amazon not measuring cross-border VTR to their own policies on orders under €20?

Hi,

I sent in a shipment: FBA15K8J4M0Q, and all units have been marked as defective, with no reasoning. I contacted seller support, Case ID: 11067408282, and received a generic answer explaining the reasons it may have been received as defective stock. I personally checked this stock before it shipped and it meets all the requirements that Amazon mentioned.

Amazon aren’t telling me what specifically is wrong with the stock. I strongly believe this is an error on Amazons side, but I’m not getting the support or answers I need. This is the second shipment it’s happened with, and after reading the forums, other sellers have experienced a similar issue. Can someone please advise as this is a massive issue for my company.

Hello everyone,

I’m posting here as a last resort after more than five weeks of being locked out of my UK Amazon Seller Central account, with no access, no working support channel, and no resolution in sight.

My account (in good standing, with no violations) was suddenly locked due to a login email issue. I was eventually sent a Persona identity verification link (Case ID: 11060028102), which I completed on 22 April 2025.

Since then:

I’ve received no confirmation that the verification was received

I’m still completely locked out

Amazon continues to sell my inventory, but I can’t access the dashboard

When I try to raise tickets, I’m told my account “cannot be found”

I’ve tried all available contact methods, including support tickets, phone calls, and written letters to UK Amazon executives

I’ve followed every instruction. I’ve been patient and persistent. But it feels like my account has been abandoned in a system black hole.

I’ve now had to take legal action and filed a claim through the UK Small Claims Court.

If anyone from Amazon sees this or if any seller has been through something similar and found a way to get it resolved, I would really appreciate any help or insight. This situation is beyond frustrating and it’s having a huge impact on my business.

Thank you,

Lewis Price

Director – LPO Holdings

So after seeing the Amazon ads for Veeqo it seemed like a good idea and fair deal to switch inventory management to them.

However, wow this has been very very bad, so everyone needs to be aware.

We set it up and found that items were being Zero'd. Veeqo are lovely and told us to contact Amazon and ask them for the data about why this was happening. Cant fault them on this and their response. Amazon however, didnt help, could not or would not share the information Veeqo wanted and I was left feeling they are not even an Amazon Company, sadly.

It got worse, we then used VEEQO to send some items. Imagine my suprise when I noticed that they were not registering as bought using Buy Shipping for Amazons VTR, despite the assurances from VEEQO and AMAZON they would.

We opened a case the second this happened and notified Amazon to alert them. Who Promptly told us, that No, this was not right and we now had to submit an Action Plan about why for the first time in ages Buy Shipping had fallen below the VTR requirement.

For real Amazon ? they are outright listed on your Order Page as your chosen choice, and that they count for VTR if done that way when all the shipping services are set up correctly, which they are.

VEEQO of course have said Amazon are wrong, but we are getting Nowhere with this or the issue of Stock Zeroing

So other sellers, be aware this could happen to you too, CASE ID 11066296932 and 10988427162.