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When and How to Use Pre-orders and Back-orders
by Seller_mIRnuhdx7l5sN

Hello Sellers,

Have you ever wondered about the differences between pre-orders and back-orders? Here's what you need to know:

Pre-orders allow you to accept orders for products that haven't been released yet, enabling customers to purchase in advance of the release date. This is particularly useful when you're launching new products and want to gauge interest or secure sales before the official release.

Back-orders are for existing products that are temporarily out of stock but will be available again when restocked. This option helps you maintain sales momentum even when inventory is depleted, allowing customers to place orders whilst waiting for your restock.

You can set up these options through Seller Central:

  • For pre-orders, specify the product's release date during listing creation
  • For back-orders, set a restock date for your out-of-stock items

Both options require shipping within 30 days and are not available for Fulfilment by Amazon products or Music, Video and DVD items.

For more details, please consult the relevant help page: List a pre-ordered or back-ordered product.

Have you used pre-orders or back-orders before? Share your experience in the comments!

Cheers, Ezra

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Just me? Royal Mail -
by Seller_ZjZ4slOF0jHpk

More and more I'm getting customers (rightly) annoyed at items (2nd class letter size) taking up to 9-10 working days to deliver. Often the replacement & original turn up on the same day - in other words, holding back mail until they have enough to 'justify' going to that address.

Yes, I offer 1st class upgrades from letters up to ParcelForce sizes. But not many are willing to pay the extra charge, especially for a low value item.

Anyone else experiencing the same?

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Amazon doesn't know its own policies. Today, we and other sellers received VTR warning emails in France, Germany, Spain, and Italy.

The policy clearly states 'You must maintain a 95% VTR for the following seller-fulfilled shipments:

Cross-border shipments above €20: Shipments to and from the UK, Germany, Spain, Italy, Netherlands, Portugal, Poland, Austria, or Sweden that have an order value above €20 (including shipping charges, excluding VAT).

Today received warning emails for all categories for invalid tracking on orders below €20 Euros. It's madness with Seller Performance not understanding Amazon's own policies. We have raised this with seller support twice this year to get standard replies stating the policy above.

Why are Amazon not measuring cross-border VTR to their own policies on orders under €20?

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CRITICAL - Entire shipment marked as Defective
by Seller_9ICDkWgtOsePN

Hi,

I sent in a shipment: FBA15K8J4M0Q, and all units have been marked as defective, with no reasoning. I contacted seller support, Case ID: 11067408282, and received a generic answer explaining the reasons it may have been received as defective stock. I personally checked this stock before it shipped and it meets all the requirements that Amazon mentioned.

Amazon aren’t telling me what specifically is wrong with the stock. I strongly believe this is an error on Amazons side, but I’m not getting the support or answers I need. This is the second shipment it’s happened with, and after reading the forums, other sellers have experienced a similar issue. Can someone please advise as this is a massive issue for my company.

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Hello everyone,

I’m posting here as a last resort after more than five weeks of being locked out of my UK Amazon Seller Central account, with no access, no working support channel, and no resolution in sight.

My account (in good standing, with no violations) was suddenly locked due to a login email issue. I was eventually sent a Persona identity verification link (Case ID: 11060028102), which I completed on 22 April 2025.

Since then:

I’ve received no confirmation that the verification was received

I’m still completely locked out

Amazon continues to sell my inventory, but I can’t access the dashboard

When I try to raise tickets, I’m told my account “cannot be found”

I’ve tried all available contact methods, including support tickets, phone calls, and written letters to UK Amazon executives

I’ve followed every instruction. I’ve been patient and persistent. But it feels like my account has been abandoned in a system black hole.

I’ve now had to take legal action and filed a claim through the UK Small Claims Court.

If anyone from Amazon sees this or if any seller has been through something similar and found a way to get it resolved, I would really appreciate any help or insight. This situation is beyond frustrating and it’s having a huge impact on my business.

Thank you,

Lewis Price

Director – LPO Holdings

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VEEQO Buy Shipping Issues Beware
by Seller_sg54Fq7GfBZzn
Amazon replied

So after seeing the Amazon ads for Veeqo it seemed like a good idea and fair deal to switch inventory management to them.

However, wow this has been very very bad, so everyone needs to be aware.

We set it up and found that items were being Zero'd. Veeqo are lovely and told us to contact Amazon and ask them for the data about why this was happening. Cant fault them on this and their response. Amazon however, didnt help, could not or would not share the information Veeqo wanted and I was left feeling they are not even an Amazon Company, sadly.

It got worse, we then used VEEQO to send some items. Imagine my suprise when I noticed that they were not registering as bought using Buy Shipping for Amazons VTR, despite the assurances from VEEQO and AMAZON they would.

We opened a case the second this happened and notified Amazon to alert them. Who Promptly told us, that No, this was not right and we now had to submit an Action Plan about why for the first time in ages Buy Shipping had fallen below the VTR requirement.

For real Amazon ? they are outright listed on your Order Page as your chosen choice, and that they count for VTR if done that way when all the shipping services are set up correctly, which they are.

VEEQO of course have said Amazon are wrong, but we are getting Nowhere with this or the issue of Stock Zeroing

So other sellers, be aware this could happen to you too, CASE ID 11066296932 and 10988427162.

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I have been advised by Account Health Support to reach out through this forum to request the help of the forum admins.

I Have spoken to various mid-level agents in Seller Support Leadership and Account Health Support Leadership about an issue (Case ID 9672281942). These conversations always end with the agent(s) advising me that they are unable to deal with the issue and they are going to escalate the matter up to the UK Executive Team (UK Head Office).

The case has been going on for over a year now and I have not yet spoken to the UK Executive Team.

I am now also getting Policy Violations for contacting Seller Support and Account Health Support to pursue this matter.

The agent I spoke to earlier today (Account Health Support) advised that I should reach out to the admins on the forum as they may have better luck getting this escalated up to the UK Executive Team (UK Head Office).

Elana from Acount Health Support Leadership spoke to me 9th March, x3 phone calls over several hours that day. After making a real effort to figure it out, she admitted defeat and advised she would be escalating up to the UK Executive Team (UK Head Office). This is not the first time I have been told to expect an escalation call back from the UK Executive Team (UK Head Office). I have spoken to them in the past about other issues (so I know they exist and they have phones), but they have not called me back about this new issue (yet).

Can somebody at Amazon actually get this escalated to a very senior level where they can call me back and deal with this please.

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Hi Everyone,

I was wondering if anyone else has encountered this. We have maybe 1-2 tickets like this a week. To my knowledge, is there no way for us to redo an Evri return QR code? This has to be done by Amazon itself. If so, why is Amazon's customer service team forwarding complaints they should be dealing with to sellers??

Is anyone able to shine some light? Maybe we are just missing something here, where we can reprocess these QR codes?

Example AMZ message below!

2 votes
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Amazon FBM locked into Shipping managed by Amazon
by Seller_5N56wDt8mg6Ox

Hi Has anyone else experienced this? I had to take a few months of FBM and now I have come back I have no control over my shipping as it says Managed by Amazon next day free delivery. I found one thread on here but its closed and nobody replied to it.Any help would be appreciates I have opened a case with Amazon.

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Help with Brand Registry
by Seller_UCrSxEL5UUT8y

Hi everyone, I’m hoping for some help with a Brand Registry issue.

I’ve applied for Brand Registry with a trademark that’s already registered in the UK. For the product, I submitted photos of a polo shirt with the brand name clearly sewn/embroidered directly into the fabric — it’s not a sticker or temporary label.

I included:

1) A full shot of the shirt laid flat

2) A close-up of the embroidered logo

3) A lifestyle image of someone wearing the shirt.

However, Amazon rejected the application saying the brand name is not permanently affixed to the product — even though it’s very clearly stitched in.

Has anyone else run into this issue? What did you do to get approved? Would really appreciate any advice or shared experiences. Thanks in advance!

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Amazon US using our copyright Images
by Seller_32MphwRt4pURK

Just When You Think Amazon Couldn’t Get Any Worse…

While doing a routine check for potential image misuse (something we face often, despite being brand registered), we discovered that Amazon US themselves are using our original product images as the main photo on one of their listings( we do not sell these laces to any other company and we full fill them ourself to USA)

At first, I assumed the seller had just named themselves “Amazon US,” but Seller Support confirmed that the product is sold and fulfilled by Amazon — this is Amazon US directly using our images.Seller Support has told me they’ll escalate the issue to an internal team, but they couldn’t tell me how or when I’ll be updated.

It’s incredibly frustrating — we all put so much effort into creating high-quality, brand-consistent listings, only to find Amazon using our content without permission.

Might be worth checking Amazon US listings for any of your images being used without consent.

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