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Dear Community,

We invite you all to our next Ask Amazon Event. This time we will answer your questions about the new VTR policy update which was launched on the 15th of January 2025.

Do you have questions about the recent changes? Join our Ask Amazon event on the 11th of February 2025, from 9 am to 5 pm (CET/BST) and post your questions in the comments to the event thread. We'll collaborate closely with our partner team to provide answers.

This is a great opportunity to get expert guidance directly from Amazon, so mark your calendars and start preparing any questions you have about the new VTR policy update!

Please note: This event is intended for general questions and we cannot provide advice or feedback on individual cases.

We look forward to addressing your queries!

If you would like to learn more about the policy update ahead of the event, please visit the following help pages and Forums’ discussions:

You can also check out this video.

See you at the VTR Policy update Ask Amazon Event!

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From the start of February, I have been charged VAT on seller fees and FBA fees. While it would be understandable if Amazon were to begin invoicing from their Irish Subsidiary given the impending launch of Amazon.ie, it is not understandable why they haven't communicated this to sellers. Seller support are not able to answer the question.

Additionally, While it makes sense to invoice with VAT in Ireland for digital services, Why would there be VAT charged on FBA fees where the service if provided in the UK?

Obviously this VAT can be claimed back, but there is no transparency about what is going on and there are no VAT invoices available yet.

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Removing Stock from Amazon
by Seller_Un6YtzUEu1CEN

Can anyone please help me with removing stock in Amazon

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Error 8572/8566
by Seller_F072ASTToqZ3C

Hi Folks!

I am reaching out in hopes someone can help me resolve a reoccurant issue I am facing while listing products, I have a 3 week 9 page long support case but unfortionately it is going nowhere despite my best efforts.

We have 1 GS1 account under our legal business name which we use for all 3 tradenames. GS1 have confirmed that this is the correct way to go about it and said that I should face no issues listing products but alas, I am facing these errors. Support are saying that the owner of the GS1 account is our parent name but I have put our tradenames in the 'brand name' section which again, GS1 have said is the correct way. Amazon have said they can't find a link between the parent and tradenames despite me sending certificates, trademarks, a letter of affiliation and more.

Years ago, someone did approve one of our tradenames to list under our prefix but they are refusing to do this again. Has anyone found a way around this? Ideally I would call but they also won't allow me this but I feel like communication is lost!

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My seller account is blocked, but Account Health has confirmed that my account is healthy, with no policy violations or performance issues.

Despite this, I am still unable to access my account. Seller Support repeatedly refers me to OBF and says they will pass it to the relevant department, but no one ever gets back to me with an explanation as to why my account is restricted.

Would really appreciate it if anyone could help with this.

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I have requested some payments in February and no update is showing on the dashboard that these have been initiated and no funds received in our bank since 31/1/25. Please advise

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Dear Amazon, I am writing to express my concerns regarding the current practices that are being encouraged among your customers, which I believe are significantly damaging both your reputation and the interests of your sellers.

It has come to my attention that Amazon is, perhaps unintentionally, persuading customers to make false claims about non-delivery of items, enabling them to receive refunds and free products. While this may be beneficial to certain individuals, it is deeply troubling for honest customers who are now being coerced into participating in this deceptive behavior. These customers, who typically act with integrity, are being placed in a position where they feel compelled to lie in order to benefit from Amazon's current loopholes.

This not only harms the trust between Amazon and its customers but also encourages a culture of dishonesty. It has serious implications for the reputation of Amazon, which risks being undermined by practices that promote unethical conduct.

Furthermore, as sellers, we are the ones who bear the financial burden of these practices. We pay Amazon substantial fees, yet the company’s current approach seems to prioritize the interests of those who make false claims, rather than supporting the businesses that rely on your platform. It is, therefore, crucial that Amazon reconsider its policies and take steps to protect the interests of legitimate sellers.

I urge you to stop sending automatic warnings to customers in cases of delivery issues, as this is causing considerable harm to our sales and credibility. A more balanced and fair approach would help ensure that genuine customer concerns are addressed while preserving the integrity of both Amazon and its sellers.

Thank you for your attention to this matter. I look forward to seeing positive changes in Amazon's practices.

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Dear Amazon Team,

We are global sellers from the India market selling on Amazon UK. As per Amazon’s own Payment Service Provider Programme (PSPP), sellers are required to use a participating Payment Service Provider (PSP) to receive disbursements. PingPong is an officially approved PSP under this program, as listed in Amazon’s own disbursement solutions list.

However, despite following this policy and providing all required documents—including the PingPong welcome letter and bank statement—our submission is being rejected. This is highly concerning, as Amazon itself has explicitly recognized PingPong as a compliant PSP, yet the same documents are now being questioned without clear reasoning.

Amazon’s PSP policy, announced on February 1, 2021, was introduced to ensure a secure and trustworthy platform for both sellers and customers. According to this policy, sellers must either use a participating PSP or a traditional deposit-taking bank for disbursements. Given that PingPong is fully compliant under this program, rejecting our documents contradicts Amazon’s own guidelines and disrupts our business operations without justification.

https://sellercentral-europe.amazon.com/help/hub/reference/GHP8M87Z5W6XTSTL?mons_sel_dir_mcid=amzn1.merchant.d.ACLRRKY754QANHAJ67KRZ5FKXO2Q&mons_sel_mkid=amzn1.mp.o.A1F83G8C2ARO7P&mons_sel_dir_paid=amzn1.pa.d.ACHBHCJEKC3VINJNIVG4I66DAX5A&ignore_selection_changed=true&ignore_selection_changed=true

We urge Amazon to reassess this matter in accordance with its stated policies and ensure that our documents are processed correctly. The continued rejection of valid PSP documentation is causing unnecessary delays and uncertainty, impacting our ability to operate smoothly on the platform.

We kindly request your immediate support in resolving this issue at the earliest.

Looking forward to your prompt response.

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I have over 10000 listings many of which have been listed for over 6 years. All are manufactured by us, are in Brand Registry, and have valid GS1 Ean codes. I have never had a problem editing them from time to time to improve images etc. Then suddenly a couple of days ago I get a "Product ID entered is not valid" on 1000s of these products. I cannot amend any of these products because of this error against the External Product ID. I have tried updating by file upload and have checked all attributes in case there have been changes to the template.

I am going around in circles with seller support. Note, these are existing listings for own branded products for which we are the only seller. Has anybody else experienced this?

Thanks

Matt

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Letter of authorisation
by Seller_9TKFkuudx8pSq

I am going round in circles. Amazon verification of seller account won't accept my letter of authorisation from Know Your Customer.

"Letter of Authorisation should be on a business letter head (it is) containing business name (yes, registered business name) and point of contact name (yes, my registered contact name) as provided while registering...signed by a legal representative of business. (yes) ...issued on or after 14 Aug 2024 (yes)

But it just keeps coming back saying the same thing after uploading. What am I missing here?

I added my UTR but as suggested elsewhere but no difference.

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Suspected Intellectual Property Violations Muppetry
by Seller_ymppUpGNpZ7Y8

I don't need any help, just posting this as a recent experience. Had a message this morning warning me that one or more of my listings was at risk of deactivation due to a Suspected Intellectual Property Violation. The ASIN in question was a Royal Dublin Fusiliers diary. UK Ministry of Defence are the rights holder, I am a licensee. There apparently was no complaint, I assume it was picked up by a bored bot! The word at issue was "Dublin". Couldn't be bothered raising the blood pressure by fighting it so just deleted it. I have a dozen or more other listings with "Dublin" in the title, I await the next bit of idiocy with bated breath.

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