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Are counterfeit products keeping you up at night? Want to boost customer trust and gain deeper supply chain insights? We've got you covered!

📅 MARK YOUR CALENDAR:

Date: Monday, 30 June 2025

Time: 08:00 - 16:00

Event: Ask Amazon - Transparency Programme Special

🔍 What You'll Discover:

  • How to shield your brand from counterfeiters
  • Ways to enhance customer engagement
  • Tools for superior supply chain visibility
  • Expert tips from the Transparency Programme team

💡 Why Transparency Matters:

Join thousands of brands already utilising this powerful programme to protect their products and strengthen customer relationships. Get your questions answered directly by our expert team!

📝 How to Participate:

  • Start posting your questions now in this thread
  • Our Transparency team will respond to all questions on 30 June
  • Can't make it on the day? No worries - post your questions in advance!

🎯 Ready to Transform Your Brand Protection Strategy?

1. Visit the Transparency programme page for a preview

2. Post your questions - early birds welcome!

Don't miss this opportunity to take your brand protection to the next level!

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Shipment delivered but not checked in-BHX7
by Seller_16MjaFVwUx3Rd

TWO shipments show delivered to BHX7 but not yet checked in... i am now out of stock and need this to be available asap. I understand it can take sometime or so to check in shipment but this this to be taking longer(26days) than usual which is worrying. Anyone experienced this of lately?

FBA15K764JC5;FBA15K5ZK6ZP

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Hi, recently all of my sales have been moved into deferred status due to delivery date policy, with 7 days being placed on each transaction after its delivery date. I’ve never had this issue before and I’ve been using Amazon for nearly one year. Its all of my orders that are having this DD+7 Policy applied and I am really unsure why! Why so sudden? Is anyone else experiencing this? Please reply Amazon! Thanks

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Hello everyone,

I’ve been selling on Amazon for over 5 years as a side business. While things were stable in the past, I’ve seen a sharp decline in performance recently — with my overall sales dropping by 50% over the past two months.

I’ve invested in Sponsored Ads, keyword optimisation, A+ Content, and even consulted Amazon Seller Support, who confirmed my account is healthy with no violations or issues. Despite these efforts, my advertising spend is leading to consistent losses with very little return.

Two ASINs in particular — B08QH58SK8 and B08QH2KGL4 — used to be my best-performing, high-profit products. Now, I’ve had to reduce prices to near breakeven just to try and maintain some sales volume.

I’m urgently looking for actionable feedback or expert insights:

Could you kindly review these ASINs and suggest areas for improvement?

Are there realistic and cost-effective strategies that could help turn this around?

Any proven tactics for external traffic or listing enhancements?

would really appreciate any support or advice. Thank you in advance for your time and help.

Best regards,

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Honestly, all I ask is they actually read the case notes and look at attachments. Is that really too much to ask?

If anyone with any sort of clout at Amazon happens to be reading this, just spend 10 minutes reading some Support Cases, the replies from Amazon Support Staff are literally pointless.

This is just 1 example, I gave up.

=====

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Received a Product Authenticity Customer Complaints for B0D86BP6M2.

Took a bit of digging, but found out that recent customer left a comment on Voice of the Customer that he thinks "the package doesn't look authentic"

No feedback was given or return requested, so not entirely sure where that commens is coming from, but anyway.

I only buy from Bandai authorised distributor, and have all invoices ready. Submitted them immediately.

3 days later have a response - Amazon could not match the item on my invoice to the ASIN.

I highlighted it on the invoice.

My distributor lists this item on their invoice as

DRAGON BALL SUPER HERO SON GOKU (R) SHF

Amazon's title is

TAMASHII NATIONS - Dragon Ball Super: Super Hero - Son Goku Super Hero (Remission), Bandai Spirits S.H.Figuarts Action Figure

It is the same item, I only list using EAN which matched.

What shall I do? There's nowhere to provide comment when I try to resubmit the invoices. Just resubmit them again?

I have asked my distributor if they could add to the title, they said yes, they can add another line just below this one on the invoice adding EAN and Bandai Tamashii Nations.

But this makes me worried if Amazon in their infinite wisdom will think this is an altered invoice and just nuke my account for that?

Please, seasoned Sellers, I need your advice!

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Your account has been deactivated
by Seller_eRsM16MEpoPh5

Hi,

may someone know and could help me out.

First i got message from Amazon, that i own VAT liabilities to them . I have agreed to make payment, so the negative balance was deducted from my bank account.

Later i got message "Good news. Your Selling on Amazon payment account has been activated. We will get in touch with you if we need more information."

But its been more that a few week since account is deactivated. Status: Your submission is required.

And when i click on Reactivate Account - it shows "Verification Completed Successfully".

Also I have called Customer Support (which is located somerwhere in India) - and they only redirected my case to KYC team.

KYC replies that they need more time to take a closer look., but times go, and nothing happens.

Does anyone know is there any ways to contact KYC ? or to speak to some superwiser ?

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Hello,

We've had a brand registry application (case id: 17876170571) rejected for the reason flagged below in bold.

I don't understand how we can have our trademark approved by the UK trademark office, however, Amazon still rejects it, and doesn't give any clear reason why outside the below (which is so vague).

This essentially stops us from being able to sell the product as we can't create A+, protect the brand etc.

From looking on forums, this appears to be a fairly common issue, and I believe that for newer brands, we need clear guidance on how to manage this as the Amazon flywheel relies on new products/brands being onboarded, and surely the point of us having to have an approved trademark with a relevant office (e.g. UK or EU ones) is done to ensure the authorities are happy our brands don't intellectually violate anyone else.

Please advise on the potential next steps here

@Seller_z3k8APxGfbQEK @Seller_j9Bd91CW3ZVpr @Seller_XUNeUuvrQDpgP

The reason given is 'we are unable to approve your Brand Registry application because the trademark on the application either violates the intellectual property rights of others and/or is highly likely to be confused by customers for an established brand.'

Thanks

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Considering selling my Amazon FBA business
by Seller_WcKJrEplU5Skw

To anyone who might be interested:

I'm considering a sale of my Amazon FBA business.

Revenue is up 141% YoY and profit up 109% YoY

Net supplier credit of £68,000 and net business credit card facilities of £30,500

Amazon constantly offering me £20,000 financing option

Account in excellent health with 4.9 / 5.0 seller rating from 134 reviews

Sale of business will come with all lists of vetted products, business management docs and process and all current inventory.

Highly scalable and easily replicable and I'm happy to help out post-acquisition if needed.

If interested let me know and we can discuss further.

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Trying to delete condition notes: workflow please
by Seller_GXO39GeGl3GfJ

My poor brain.

I'm trying to bulk-delete condition notes from around 2,000 listings of used books. I'll be adding new notes in a later step, but that's for another day.

I assume I have to export my inventory, edit in Excel and upload - but the documentation for bulk upload is doggerel and I've wasted hours of my life on error messages.

Let's start again. Can anyone suggest a quick workflow? Thanks.

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Malicious attacks from competitors
by Seller_VSTSOljfVIOLo

I am a British website seller. I sell products on the British website, but I was maliciously attacked by my competitors. The detailed questions are as follows:

My asin: B0F9XW9RXH and B0F9XVV8S6 are newly released this year and were shipped to Amazon warehouses on May 27, 2025. On June 23, 2025, Amazon began to receive inventory and did not issue an order during the pre-sale period. However, on June 8, 2025, these two asin received one-star negative reviews from the same buyer (not certified by purchase). So we checked the buyer's profile, where all the reviews were 5-star reviews and were not certified for purchase, which was obviously a competitor's malicious manipulation of comments, trying to harm our business! This seriously violates the standard of fair competition on Amazon platform. Please check it with relevant departments! The specific comment information is as follows:

Review product asin: B0F9XW9RXH

Comment Title: Chemical Smell!

Comment content: Strange odor when producing H2

Comment Buyer Name: T S DEVARAJULU

Comment date: June 8, 2025

Review product asin: B0F9XVV8S6

Comment Title: Cheap Feeling!

Comment content: Dollar store quality

Comment Buyer Name: T S DEVARAJULU

Comment date: June 8, 2025

Buyer T S DEVARAJULU's profile: https://www.amazon.co.uk/gp/profile/amzn1.account.AEO3E5S3CV7XUTTU3ILSCBWEM4GA/ref=cm_cr_srp_d_gw_btm?ie=UTF8

Coincidentally, our other variant product asin: B0F2MWHHKH also received two one-star negative reviews on June 8, 2025, but it was not purchased. Check out the profiles of these two buyers, and they are all 5-star reviews and are all reviews that have not purchased certification! Competitors try to harm other people's business by manipulating comments, so please crack down on the platform!

Review product asin: B0F9XW9RXH

Comment Title: No Benefits!

Comment content: Waste of money

Comment Buyer Name: Sk Pirumamhammad

Comment date: June 8, 2025

Buyer Sk Pirumamhammad's profile:

https://www.amazon.co.uk/gp/profile/amzn1.account.AELCLDYA2Q2N2HRQJXNYZAYOPVUQ/ref=cm_cr_srp_d_gw_btm?ie=UTF8

Review product asin: B0F9XW9RXH

Comment Title: Lid Broken!

Comment content: Cracked immediately

Comment Buyer Name: Pushkar Bhawsingka

Comment date: June 8, 2025

Buyer Pushkar Bhawsingka profile:

https://www.amazon.co.uk/gp/profile/amzn1.account.AGU3LTHLLK7QC3SCUUP3UI7NVRRQ/ref=cm_cr_srp_d_gw_btm?ie=UTF8

@Seller_z3k8APxGfbQEK@Seller_mIRnuhdx7l5sN@Seller_gAhPNiLrkfTcr

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