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Welcome Sellers!

Join our Ask Amazon event to share and discuss strategies for improving your On Time Delivery Rate (OTDR) and Glance View Speed (GVS) metrics within the Seller Fulfilled Prime (SFP) program.

❔ What are OTDR and GVS?

On Time Delivery Rate (OTDR):The percentage of orders delivered to customers by the promised delivery date.

Speed report - Glance View Speed (GVS):The speed at which order details are available for customer review post-purchase.

📎 Discussion Topics:

What actions You’re Taking: Share the steps you’re implementing to enhance your OTDR and GVS metrics.

How can Amazon Support: What assistance would you like to receive from Amazon to help you meet these critical performance metrics?

📝 How to Participate:

  1. Start posting your questions and feedback now in this thread
  2. Our Partner Team will respond to all questions on 30 July
  3. Can't make it on the day? No worries - post your questions and feedback in advance!

This thread will be open from today to We encourage you to post your questions and insights. Our team will monitor the discussion, engage with your queries, and provide answers.

Note: This event is for general questions. We cannot provide advice or feedback on individual cases.

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On 4 August 2025, we’ll launch a simplified seller feedback submission experience, so customers can give a star-only rating with optional written feedback. This simplified review experience can help you receive more seller ratings faster.

Honest and authentic star ratings are an important way for customers to know how past order experiences were perceived by other customers. To make it easier for customers to submit ratings, we’re making written feedback optional, which will help increase rating submissions and give customers more information to confidently make purchase decisions.

When customers submit seller feedback with or without text, we automatically look for signs of abuse and evaluate them against our customer review creation guidelines. When there is no text, the feedback appeal feature in Feedback Manager will be disabled for all star-only rating reviews. If you believe the star-only rating violates our customer review creation guidelines, you can request additional review through Report a violation.

To learn more, go to Monitor feedback and performance.

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Hi everyone,

I hope you’re all doing well.

We’re the official brand representatives for our product line in Europe and are currently facing a few challenges that we’d really appreciate your input on — or possibly some guidance from Amazon moderators if they’re around.

1. Variation Structure: ASINs Linked to Parents We Don’t Control

Some of the ASINs we created are being automatically added to parent variations that we don’t see in our own inventory. As a result, we’re unable to manage or edit these variations directly.

In order to work with those listings, we have to open support cases and request that the ASINs be removed from the parent variations. But the process is:

• Very slow

• Often ends with a message like “the variation structure is correct”

• And unfortunately doesn’t lead to resolution

We fully understand that Amazon’s systems group variations to improve customer experience — and we completely support that. But in these particular cases, the variations are not correct: different product groups are combined in one variation, the content is inconsistent, and we have no way to fix it ourselves.

As the brand owners, we know how our products are structured, and we’re doing our best to maintain consistency. But this situation makes it hard to manage our own catalog, especially as we prepare to expand to more marketplaces — many of which already have variation groups that don’t reflect how the products should be presented.

2. Amazon Retail Listings Without Brand Coordination

We also noticed that Amazon Retail is selling some of our products. We haven’t provided stock or authorization for this, so we’re trying to understand:

• Where is the inventory coming from?

• Is it possible to opt out or set boundaries for Amazon Retail when it comes to our brand?

• How do we avoid situations where Amazon Retail lists our products in variations that we can’t access or manage?

Again — this isn’t about restricting who can sell, but more about making sure our products are represented accurately and consistently. We’re just hoping to find a way to collaborate or clarify things so the brand experience stays intact across all marketplaces.

What We’re Hoping To Learn

If anyone has experience with this, we’d love to know:

• Is there a more efficient way to get ASINs removed from incorrect parent variations?

• How can we make sure these ASINs aren’t re-grouped again automatically in the future?

• Has anyone found a process to coordinate with Amazon Retail regarding listings for their own brand?

Any advice, insight, or direction would be really appreciated. We’re not looking to cause issues or point fingers — we just want to understand the system better and make sure we’re doing everything the right way.

Thanks in advance!

Diana from Teceum Team

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Can't get ungated in Microsoft
by Seller_Phq3UwM9MVygB
Amazon replied

hello,

I’ve been trying now for over two weeks to get ungated in Microsoft and keep getting the same automated response back from them.

I’ve provided all information and included the relevant invoices. I’ve emailed the managing director email numerous times with no one getting back to me!

I need to urgently get ungated as I’ve got thousands of pounds worth of stock sat here.

someone please help.

@Seller_mIRnuhdx7l5sN@Seller_XUNeUuvrQDpgP

Case ID: 11318441242

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Hi @Seller_Huz6FT08OxHAR

Our 5 kitchen knife SKUs were suddenly suspended under restricted category rp_3p_offer, requiring approval to sell. These are standard kitchen knives, not restricted items. We've successfully resolved this exact issue with your help before. We request your assistance again to restore these listings.

The Case: 11363432562 11354208212

@Seller_Udi0JNbTrsmUV@Seller_mIRnuhdx7l5sN @Seller_gAhPNiLrkfTcr

Thank you,

hecef home

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Liability Insurance for Supplements
by Seller_Upr2NjyfXR2K6
Amazon replied

Using Amazon's Marsh, I was declined by both providers due to selling dietary supplements. Could anyone give recommendations on which company they used to get insurance for in this category? I want to ramp up sales here but don't want to put in too much money if I can't find insurance. Thank you.

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Kyc verification for UK
by Seller_yaId7pLfrOpJ4

Hello,

My store underwent a KYC verification on June 18th. As part of the verification process, I initially submitted notarized scanned copies of my identification documents. However, Amazon later requested additional JPG-format photos of the same documents. I promptly complied and submitted the required files by the deadline.

What should I do next? I've already spent a lot of time and effort on this issue. My store's selling privileges have been suspended for over a week now, and I'm feeling very anxious and nervous about how things will turn out.

Does anyone have any good suggestions or advice?

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Amazon replied

My website is integrated with Amazon for price/stock updates

I was using the old flat file feeds to do this and it worked fine.

However, Amazon have now introduced a feed based on JSON file format and removed the capability to update products via the old flat file method.

I have updated my website to use the new JSON file format but after updating a product price the new price is not showing - the product is still at the old price even after 30 minutes waiting

I then ran a test to just update stock level - and stock is getting updated after a few minutes but price is still at old price and is not updating

I am not getting any errors but I am unable to update price using the JSON feed

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CUSTOMER REFUNDS ADVICE NEEDED
by Seller_YwOr6dj7xRb7t

Hi

We have had customer returns, the customercustomers mostly dont return item and we get an reimbursement far less than what we got before the refund. Please ssee below.

Product charges - £11.64

amazon fees - £7.85

Other - £2.34

Total - £6.13

reimbursement amount - £3.94

Refund - £12.88

Why is the reimbursement amount so low?

Please help and advise. Thank you 😊

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@Seller_XUNeUuvrQDpgP

Hi

As the title suggests I have listed 2 new listings in the past month and required to submit HACCP documents for both however the document was rejected.

I have used this same HACCP certificate for all my listings in the past and has been accepted with no issues.

This HACCP doc is not expired and is valid. This document should be accepted like it has been in the past.

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4 replies
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No Access to Client Advertising Account
by Seller_3D3QvWtTAN2fS

Hi,

We migrated to SPP and have since lost all access to the advertising console, despite all permission in both SPP and Seller Central being correctly set up.

It has been over 2 weeks now, and we have not been able to manage the spend.

This is a MAJOR issue and we need to get access ASAP.

SPP have not responded in over a week to our multiple cases.

Please can someone advise on how we can regain access.

Last communication from SPP was as follows.

"This is not done one by one manually. I mean to say our technical team runs a query and that creates connection to ads console where you got approval from sellers. So, requesting you to please wait for few days, you will get the access."

This was 7 days ago, a week after we originally lost access.

We have access to every other area of seller central, meaning this is solely an advertising console issue due to the SPP connection.

Urgent Support is needed.

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