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Genuinely at my wits end.

Trying to optimise my product names to further boost sales.

Wanting to update names and details etc. Amazon is now telling me to delete the listing and open a new one.

A few days ago I had the same issue. Followed Amazon's advice, deleted my listings. Tried to make new ones, error 8541. They were apparently attributed to products removed for violations. Crazy that, considering I've had them for nearly 2 decades now.

I digress.

Amazon were categorically refusing to either add my old listing back up, or open my new listing, until I proved the thousands of units of stock I have are actually mine. When I asked why their system went to an old product that was removed instead of cross-referencing or looking at the product I had listed literal days prior, they told me generic copy and paste answers without seeming to look at the situation. Brand Registry felt absolutely meaningless at this point. However, I found a solution, and have my products relisted with what I hope are more optimised titles and descriptions. Time will tell I suppose.

I am now trying to update my last product, ASIN B0DNR4RFS2. Yet to see a single sale on it, been listed since November. Admittedly, the page is weak and un-optimised. I get that. I'm trying to fix that.

Can someone please explain to me why, when I have changed, via 'Edit Listing', solely my product name to a more optimised version, ie 'Thirsty Splash 19L Polycarbonate Bottled Water' to 'Thirsty Splash Still Water – 19 L Reusable BPA-Free Polycarbonate Jug – Pure, Smooth Taste – Eco-Friendly & Recyclable,' wherein all the previous words for the product title are still present, I am getting an error 8541? Moreover, I have gone through Brand Registry successfully on this product too.

Am I no longer able to update the product details? Am I being stupid and missing something obvious? Did I list it incorrectly? Is my punishment another circular conversation with Seller Support?

Any advice would be appreciated, thank you in advance.

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I am messaging here in the hope an Amazon moderator can look in to this for us as we are flatly refused a resolution via the A-Z appeal and Amazon seller support. The buyer in this case returned the wrong item for a refund, order ID 205-0306167-9114720.

We have documented proof in the Amazon message thread where the buyer states they returned an item different from the one purchased. Their actions directly violate Amazon's policies regarding honest returns and proper use of the A-to-Z Guarantee. This claim was wrongfully granted and the resulting account defect is unjustified, as we fulfilled the order correctly and acted in accordance with Amazon's policies throughout the process.

Who do we contact now for the following

Reassessment and reversal of the A-to-Z Guarantee decision for order 205-0306167-9114720.

Immediate removal of the associated defect from our account metrics.

Consideration of this buyer’s misuse of the A-to-Z process, as it undermines the trust and integrity of the Amazon marketplace.

We are committed to providing excellent customer service and complying with all Amazon policies. We hope Amazon will uphold fairness by correcting this matter.

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Shipments page
by Seller_i38MVIJDH23AY

Has the shipments page changed it's display for anyone else?

Mine seems to have lost all the highlighting that made it easier to read. The cynic in me thinks it has been done to make it harder to claim for lost items. Is this a bug or a design change?

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Widget to change sites
by Seller_2MDS66zdjPMUU

Unless I am doing something basically wrong why is it when i switch from UK to Canada or USA or vice versa I have to sign in again and get a new OTP. What a pain if I want to switch back and forth.

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Hi everyone,

We’re hoping someone here can advise or has faced something similar. Our UK-based account was recently deactivated due to three “Counterfeit” complaints linked to a popular supplement brand. However, the products were 100% genuine — sourced directly from the manufacturer in the USA via their authorised UK distributor.

We’ve provided Amazon with:

- The manufacturer’s authorisation chain (to distributor, then to us)

- Letters of Authorisation

- Clear proof of authenticity

- Communications confirming the brand asked the complainant to retract the claims

The issue began when a competing seller contacted us demanding we stop selling these items. When we professionally requested proof of exclusive rights, none was given. Instead, they filed IP complaints under “Counterfeit” — a categorisation we believe was deliberately chosen to trigger an account shutdown.

That same seller:

- Placed multiple orders with us

- Left negative reviews on each, all of which were removed by Amazon for being abusive

-Returned the exact same items for refund — we recorded all returns showing they were genuine

Despite Amazon removing the malicious feedback, our account remains fully deactivated, even though both the manufacturer and supplier confirmed the product is genuine and authorised.

This feels like a serious flaw in enforcement: using the “Counterfeit” flag not for IP protection, but for commercial suppression of competition. We’ve done everything by the book and still face severe business consequences.

Has anyone managed to resolve similar abuse of the counterfeit reporting system? We’re actively appealing, but Amazon’s process seems stuck in “evaluation.”

Thanks,

A UK Seller

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Hi! I'm trying to fully set up my account and start to add products, but I'm stuck in a loophole. My card got verified in Netherlands but I'm unable to update charge methods in other countries. No matter in which country i decide to verify my credit card,

this info pops up. What can I do about it?

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Hi.

Hope you're well,

Attempting to use the BIL tool - we have about 1600 listings in the UK market place

556 Across europe (made by the Bil tool)

Canada and Mexico are also 556

But america is only 50?

Not sure why they aren't all 1600 but im trying to set up America - Any help would be much appreciated!

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Can't see my listings - red exclamation mark
by Seller_6zYWw4XoqdEPS

Hi, i would love if Amazon Seller Support could take on this, I recently created an account and completed the interview process, but my account still displays a "verification in progress" status despite having finished the verification steps and having my account reopened.

I can list, but I can't see my listings as if i was a buyer, my listings are ghosted to the public.

I received an email that explained that

"Your account has been deactivated because you may have outstanding document or information requests in your Seller Central account.Until you respond to all outstanding requests and submit the required entries in Seller Central, you will continue to have limited access to your selling account."

The problem is I cannot find the option to address this or locate any pending documents, as I have already submitted all required information.

Best regards

@Seller_sSkzzHms7Kxs6

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Brand name issue with registry
by Seller_B63d9csafitJz

Hi, @Seller_z3k8APxGfbQEK After activating my seller account I applied to sell under my brand name, sent the requested photos and information and was approved to sell under my brand. In the message it said I could start adding new ASIN's using my brand name but when I tried to submit the product listing it came back with an error 5461,so I continued with the case, ID 11189458222 and informed them of the error and they said I had to be registered in the brand registry, which confused me a little as the approval said that I could now list against my brand name.

Anyway I decided to go ahead with the trademark because that was what the brand registry was asking for. I began to fill in the information giving my trademark number then it asked me for 1-3 ASIN numbers along with their photos. Well now I am confused, I can not provide ASIN numbers because when I try to create a new listings it tells me I am not approved to sell under my brand name, but I can not register my brand on the brand registry because I need ASIN numbers. I seem to be going round in circle with seller support and getting nowhere. Anybody else had this issue and how if you did manage to fix it, thanks.

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Does anyone know how to create seller central accounts without linking them to an individual via passport or drivers licence?

Our warehouse team has about 20 people in it, working 7 days per week and about 18 hours per day. Most of these staff are temps, and even the permanent ones move around the business pretty freely.

I'd like to create a "despatches" account, with a dedicated phone number for OTP and locked down permissions, so that any time of the day or night, a worker can access the terminal without needing the manager's mobile to get the OTP.

Does anyone know whether this is possible, or whether there is a mechanism for allowing accounts to be used by multiple people in an official capacity? The alternative is trying to get 20 temporary workers to bring in a passport or drivers licence (which a lot don't have), and waiting for each one to be approved before they can start work, only to go through the process again with 5 new guys every week, as they replace ones who dropped out. I'll end up with hundreds of accounts for staff who will never be seen again, which seems crazy.

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