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Hello Sellers!

We want to help you understand the requirements for submitting proper documentation when using trademarked content in your listings. Here's what you need to know:

What You Need & Why

If you're using another company's trademark in your listings (including product images, packaging, or detail pages), you'll need to provide either:

  • Proof of trademark ownership OR
  • A valid Letter of Authorization (LOA) from the trademark owner

Essential Components of a Valid LOA

Your documentation must include these 5 key terms:

1. Licensor (company granting the rights)

2. Licensee (company receiving the rights)

3. Grant (specific IP being licensed and scope)

4. Geographic scope (authorized territories)

5. Term (duration of authorization)

Acceptable Documentation Formats

✅ PDF documents

✅ Scanned PDF images

✅ Word documents (only for self-declarations by IP owners)

✅ Email screenshots (must be from trademark owner's company domain)

Required Elements

  • Company letterhead of the trademark owner
  • Complete agreement terms
  • Authorized signature/stamp
  • If emailed: Must come from trademark owner's official domain

Additional Note: If you don't have trademark registration in your selling region, include a declaration of IP ownership with your company stamp or authorized signature.

💡 Pro Tip: Review all documentation carefully before submission to ensure it meets these requirements. This will help avoid delays in the approval process.

Have questions? Drop them below! We're here to help.

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Suspected trademark infringement - help needed
by Seller_qbq48IGHbnzNq

Hello,

I have received a message stating that one of my listings was removed due to Suspected Intellectual Property Violations. When I checked the account health page it showed that the listing that is branded as "Generic" is misusing Trademark Gorwrich. I have checked my listing and could not find any signs of this name including pictures. I appealed to Amazon with the following:

"Dear Account Health Specialist,

I am reaching out regarding the recent warning and deactivation of my ASIN XYZ due to a suspected trademark infringement involving the trademark "Gorwich".

I have thoroughly reviewed the entire product listing, including the title, bullet points, product description, keywords, and backend fields. I can confirm that the term "Gorwich" has never been used in any part of the product detail page.

I believe this may have been flagged incorrectly by Amazon’s automated systems. The listing content is original and does not use, reference, or imply affiliation with the brand "Gorwich" in any way. I kindly request a manual review of the listing to verify this.

Please find attached the following to assist in your review:

Screenshots of the product detail page, including: Title, Bullet points, Description, Backend keywords

I value Amazon’s IP policy and always aim to remain compliant. If there is any specific area in the listing that may be causing this flag, I would greatly appreciate further clarification so I can promptly resolve it. Thank you for your assistance and understanding."

I received a reply:

"I understand that you were querying the reinstatement of ASIN: XYZ.

During your application review, we found your product may not be compliant with Amazon Intellectual Property policies and currently has the brand name as “Generic” and GORWRICH products can only be listed by authorized licensed sellers.

After a review, we've determined that we will not be reinstating the removed listings, as the brand on the ASIN cannot be updated, We consider all factors of a product while reviewing policy compliance. If you choose to re-brand a product, you must create a new product rather than updating an existing product.

For more information refer to "Amazon Intellectual Property policy": https://sellercentral.amazon.com/help/hub/reference/G5VG3YWGGXF4Y5WB"

Can someone advise what shall I do as the answer doesn't make sense to me.

@Seller_mIRnuhdx7l5sN @Seller_iTgjdgiRqiPsn @Seller_DNQGSsdC7DccM @Seller_TSXM2A5nxWSuH @Seller_hnDMgUKxMh1V4 Please help

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Can we reclaim VAT amazon charges on advertisement?
by Seller_lSgfp1YsR1tqi

Amazon charges vat on advertisment done in UK . Is it reclaimable?

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Hi, everyone,

I really appreciate any advice you can offer. I’m facing a situation where a customer claims they haven't received an item, even though I have the proof of delivery. The customer is now asking for a refund.

How would you deal with this kind of situation? I’d love to hear what’s worked for you and if there's a best practice to follow in this case.

Thanks in advance.

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Dear Amazon Sellers,

I’m writing to share a troubling experience I had with Amazon’s return policy — one that shows how vulnerable we, as sellers, really are.

A customer recently bought 11 pieces of cable from me and returned them in a damaged condition. I contacted Amazon Support, and they confirmed that the damage was caused by the buyer — not due to shipping, fulfillment, or any fault on my end.

Despite that, Amazon still deducted the product cost from my account, and I was not reimbursed. I asked the support agent if the buyer was charged for damaging the items, and the answer was no. Their policy does not allow for reimbursement in cases of damaged packaging, missing seals, or boxes that differ from the original — even when the customer is clearly at fault.

To make a point, I used a hypothetical example in my chat:

“So if Jeff Bezos starts selling on Amazon, I can buy a $5,000 product from him, return it damaged, and still get my full refund — and Jeff, the seller, eats the loss?”

The agent replied, “Well, you have a point with that.”

This makes it painfully clear:

Buyers can damage products and face no consequences.

Sellers are left to absorb the cost.

Amazon emphasizes customer satisfaction — and we get that. But sellers deserve protection too, especially when buyers misuse the return system.

If you've faced something similar, I’d like to hear your experience. It’s time we speak up and push for fairer policies that don’t penalize honest sellers.

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Has anyone else had this problem? I purchased my usual 2nd class / small parcel labels through Amazon and took them to the post office. The post office scan did not recognise any of them - so were rejected by the post office and unable to therefore be sent. I have tried reprinting the labels as well as cancelling the old ones and bought new ones - again exactly the same.

Any ideas?

1 vote
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65 replies
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Amazon picking up my stock for FBA?
by Seller_aXOFAIMMUYWXE

Hello all,

First time Amazon seller here. I have ordered stock for delivery to my home address. How do I arrange for Amazon to pick up my stock for FBA? Where can I calculate the cost of this? Many thanks

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2 replies
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my account has been deactivated for a month now, no proper information on violation and support team are not able to assist. I have sent every document required and still no positive response. Amazon is also holding onto my funds. They are very rigid to new sellers and it's unfair for some of us who are self thaugt via the seller University on the app.

I will appreciate advice on what to do for my account to be activated.

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6 replies
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Who is the Customer ??
by Seller_PTena7LrLt9Wh

We all sell on Amazon, my question is who is the customer???

We have only the address details where the order is going,, we receive monies from Amazon less fees for the sale of goods.

Where do we stand from a legal stance, it appears to me Amazon is my Customer.

I look forward to your comments.

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I've seen the below on one of our listings this week. It states that the ASIN is 'Frequently Returned'.

I've checked the return rate and it is 8% which is just below our average return rate. So not true basically.

This is a really negative thing to have on a product page especially when it's not true.

Anyone else seeing these?

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13 replies
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customer claims item was defective and was reimbursed without the item being returned. I sold a high end expensive bath fixture and it was not returned. The item needed to be professionally installed. It was new. Customer filed an A-Z claim and was reimbursed without returning the item. It was almost $900. It also went towards my defect rate and effected my account. I provided all the information I could for the claim without having the item. This is not right . My account is at risk of deactivation now.

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