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Amazon replied

Have you encountered Error 5461 while trying to create a new product listing on Amazon? Don't worry - this common error has a straightforward solution. Let's walk through what this error means and how to resolve it.

What is Error 5461?

This error appears when you attempt to create a new ASIN but don't yet have approval to list products for that specific brand, even if you have a valid GTIN (Global Trade Item Number) from GS1.

How to Resolve Error 5461?

1. Submit a Brand Approval Application

Your first step is to submit a brand approval application through Seller Central. Here's what you'll need:

  • Exact brand name as it appears on the product
  • Product identifier (UPC, EAN, ISBN, or JAN)
  • Clear, high-quality images showing:

-> The product

-> Product packaging

-> Brand name

_> Barcode

2. For Brand Owners

If you own the brand, make sure your Brand Registry account is properly linked to your Seller Central account. This connection helps streamline the approval process.

3. Wait for Approval

After submitting your application:

  • Processing typically takes up to 24 hours
  • Once approved, you can begin creating new listings for the brand
  • Keep checking your Seller Central notifications for updates

💡 Important Tips to Remember:

  • Always check if the product already exists in Amazon's catalog before creating a new ASIN
  • Double-check that your product identifiers match the GS1 database
  • Save your brand approval documentation for future reference

Still Having Issues?

If you've followed these steps and are still experiencing problems:

1. Verify your brand approval status in Seller Central

2. Ensure all product information matches your approval application

3. Contact Selling Partner Support if the error persists

We're Here to Help

Have you encountered Error 5461? Share your experience or ask questions in the comments below. Your insights could help other sellers facing similar challenges.

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Not getting sale - Adverstising making me loss
by Seller_gOpJ1ldoRPPr2

Hello everyone,

I am on Amazon for atleast 7 years now as a side business. But my sale has gone quickly from last couple of years.

I have tried marketing - keyword search A+ contents and spoken to Amazon Seller experts (they said your account is healthy, we dont see any issue).

But now i am desprately looking to make some sales. For example ASIN B07ZG35DXX and B08BWD2F5C .

These were my high profit making, but i have to bring them almost 0 profit to generate some sale.

Can someone please have a look and help me with some expert solution.

Thanks

FR

0 votes
0 votes
160 views
4 replies
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Refunds returnless
by Seller_KzFy77XsIOHz2

@Seller_XUNeUuvrQDpgP please can you help regarding this? I’m constantly being hit with damage during transit with fraudulent customers who are not even sending proof of damage, we cannot claim this through Amazon safety claims have also been saying items are not returnable. How are we supposed to do a loss of claim even through the courier service if there is no proof of photos, please can somebodyreverse these refunds as we are in a complete loss

026-6092648-2666756

202-3178396-0904301

 206-3104014-5736303

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1 reply
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Reimbursement for lost items
by Seller_i38MVIJDH23AY

Has anyone noticed that Amazon are suddenly paying less for lost items?

I have just been reimbursed £40 for 3 units that would have sold at £180 in total.

Last week I got reimbursed £117 for 6 units that would have sold at £240.

I understand that the reimbursements are meant to reflect the net amount we would have received but these 2 seem very low.

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Honestly, all I ask is they actually read the case notes and look at attachments. Is that really too much to ask?

If anyone with any sort of clout at Amazon happens to be reading this, just spend 10 minutes reading some Support Cases, the replies from Amazon Support Staff are literally pointless.

This is just 1 example, I gave up.

=====

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1 reply
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Buyer taking advantage of the business
by Seller_bOircv0UXN9jU

Please do advise me what I should be doing in this situation.

---

Buyer ordered an item and instantly claimed I sent him an empty box, which of course I wouldn't do.

I refunded him as to avoid all of the unnecessary messaging and explanations over a small order. Usually they go away.

He ordered it instantly again.

I cancelled the order.

He ordered it again.

Obviously I can't keep sending him free items (of course he will ask for a refund again).

Obviously I cannot keep canceling the orders because that affects the account.

Now what? 😅

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Im having an issue which can't be solved via Seller Support.

4 months ago I received a KYC email and promptly uploaded verification details, the next day no issues and the account was back up with full selling privileges.

Today I woke up and I had disbursements cancelled and i couldn't request disbursement. After speaking with seller central they said my account has been subject to a verification check and to check performance notifications. The only performance notifications from Amazon are regarding ID for a secondary user that we cannot get a suitable ID from (that amazon needs) until next month. Since, i have deleted the user just in case this is causing the issue.

After further investigation I have noticed that my driving licence expired yesterday, the one issued within amazon KYC back in February - my issue is, if this is the issue why don't i have a notification to upload the new ID document. I can't get through to anyone and i'm just being told to wait 10 days until KYC team get back to me, it's worrying how they've not sent me any communication regarding this. Unfortunately we have staff and bills to pay for -- Any help in terms of point of contact or help from the mods would be really appreciated.

ID 11217982122

@Seller_z3k8APxGfbQEK@Seller_mIRnuhdx7l5sN @Seller_XUNeUuvrQDpgP

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17 views
5 replies
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amazon approval
by Seller_g2b8LmjAxqcW3

when applying for approval for listing products we are stuck with the sub category grocery and gourmet food. we are able to sell the products as individuals but then cannot list because of the sub category . we have uploaded invoices from wholesalers but amazon are saying we need authorization individual manufactures. we buy from wholesalers not manufacturers ,, solutions please.

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Hey guys, hope your all keeping well

Like many of you we have been going back and forth with this with seemingly no resolution in site. its been 3 months of no payouts and im confused with what to do. hoping maybe the mods can assist or atleast give me a response that's not automated and vague.

i am a uk based amazon seller, under the vat threshold

i have provided

driver license

virgin media bill

british gas bill

my accountants bill

shopify bill

water bill

proof of parcels being collected from the address

i dont want to click the "i am not established in the uk" button, because i am.

what to do, if anyone can shed any light or direction just let me know kindly

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4 replies
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Repeat pending order
by Seller_HMxMRdomHkjHi

For the last three weeks I have had the same item pending for 7 days and then cancelled to be reordered the following day and again pending for a week before cancelling and then reordering again. I know it is usually to do with payments. However, it is a business customer who has had the order pending now for 3 weeks.

Whilst it is pending it is not available for sale, am I being cynical here wondering if another seller has the same item for sale and I am the competition to be removed?

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5 replies
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Invalid negative review
by Seller_LivquVlJSFxMK

I've been left a 1 star review by a buyer for an incorrect reason.

They stated that they ordered 1 shampoo, and 1 conditioner, and instead, received 2 shampoos.

The 1 shampoo they ordered was fulfilled by me, but the conditioner must've been a separate order as I don't currently sell any conditioners.

Somehow and somewhere, there has been a mess-up with the order, however, this was not my fault. They ordered 1 shampoo from me, they have now received this. The conditioner is a separate issue which is nothing to do from me, yet I received a negative review.

Any suggestions on what to do?

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0 votes
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0 replies
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