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Welcome Sellers!

Join our Ask Amazon event to share and discuss strategies for improving your On Time Delivery Rate (OTDR) and Glance View Speed (GVS) metrics within the Seller Fulfilled Prime (SFP) program.

❔ What are OTDR and GVS?

On Time Delivery Rate (OTDR):The percentage of orders delivered to customers by the promised delivery date.

Speed report - Glance View Speed (GVS):The speed at which order details are available for customer review post-purchase.

📎 Discussion Topics:

What actions You’re Taking: Share the steps you’re implementing to enhance your OTDR and GVS metrics.

How can Amazon Support: What assistance would you like to receive from Amazon to help you meet these critical performance metrics?

📝 How to Participate:

  1. Start posting your questions and feedback now in this thread
  2. Our Partner Team will respond to all questions on 30 July
  3. Can't make it on the day? No worries - post your questions and feedback in advance!

This thread will be open from today to We encourage you to post your questions and insights. Our team will monitor the discussion, engage with your queries, and provide answers.

Note: This event is for general questions. We cannot provide advice or feedback on individual cases.

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Fraudulent A2Z claim
by Seller_zP4mEc2uI42Ja
Amazon replied

I am growing very tired of customers abusing the A2Z system, this is no longer (was it actually ever?) fit for purpose.

Once upon a time, I enjoyed selling on Amazon but now every day is causing me to fall deeper into depression. I now dread logging on and seeing how many fraudsters have emailed that they have not received their items or how many new violations are in my AH that I have to address before I even start my day

Order ID: 026-5756528-0752359

Customer messaged me stating they only received one item even sent a photo of what they received, which clearly shows that they did receive both as they were both packed together in a single clear packet and this can be seen.

Customer then files a claim stating they never received their order. #LIAR

I have a message from the customer stating they did receive but claimed they only received 1 item which I provided to the claim team.

Decision: Granted Seller-funded and ODR impacted.

Appealed and they upheld their decision.

It really is becoming worse and YouTube is full of videos teaching people how to get free stuff and what to write in claims to guarantee refunds. Amazon is becoming a site for fraudsters and they are allowing them. They are no worse than people walking into a shop and swiping goods off shelves and walking out.

Dear Amazon Mods @Seller_iTgjdgiRqiPsn @Seller_DNQGSsdC7DccM @Seller_z3k8APxGfbQEK @Seller_TSXM2A5nxWSuH @Seller_fgtTzyHQfOM1x @Seller_gAhPNiLrkfTcr @Seller_VJ4XoAkjDpjPH@Seller_j9Bd91CW3ZVpr

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Hello, @Seller_j9Bd91CW3ZVpr

A customer ordered some tights and requested next day delivery. It was delivered as planned but the customer has changed their mind and returned the order. Why did Amazon refund the delivery charge as we did everything expected of us?

205-9384098-9760310

Please help us?

Thank you,

Dennis

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Hi all, bit confused to be honest. I got the email about adding COO to my listings, so went on live chat ( inconvenient compared to emails ) ,and got 1 Yes and 1 No to this question:

I have received an email concerning Country of Origin (COO) for goods shipped cross-border to customers in EU and UK and I need some advice please. I don't ship outside of the UK so the 2 reasons given for having to comply with COO are:

You are required to provide COO for all your goods which you ship to customers:

From non-EU countries or territories into the EU

or

From non-UK countries or territories into the UK

I do neither of these, so do I need to take any action at all?

So I have screenshot the answer that my listings, sales and account wont be affected by not completing this, but I don't feel confident as it seems the Amazon doesn't seem to know themselves.

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Counterfeit claim from Amazon
by Seller_iQeXJUQDiGIqU

hi looking for some advice. I only sell one branded item and have done so without any problem for a couple of years. Recently I had another seller using his personal account o buy £5/600 worth of stock then returning it unsellable. Of course Amazon have allowed this and offered no help after opening multiple cases. I believe he has done this to all other sellers as it’s only him on the listing now. I then had thousands of pounds worth of stock stuck in quarantine. After 60 days Amazon have suddenly said they believe my stock is counterfeit. My dashboard is 100% healthy. So I believe this individual is behind this, possibly doing this to multiple sellers. I have sent invoices in for the last year proving they are 100% authentic but keep getting told it is not enough. These units will now be destroyed by Amazon unless a miracle happens, which I can’t see. I feel like the only option I’m left with is to close down my account and take the hit, losing close to £10,000.

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Hi Moderators,

@Seller_XUNeUuvrQDpgP @Seller_mIRnuhdx7l5sN @Seller_Huz6FT08OxHAR @Seller_hnDMgUKxMh1V4

I’m reaching out again as we’re still facing an issue that was supposedly resolved earlier. I had previously raised a case regarding some ASINs, and the response from support was that they had already been updated. However, the issue is still ongoing – and now, several new ASINs are affected as well.

B0B51NYZF3

B0CVL9N51G

B0DCZRY2KJ

B0979HN8L5

B0CTCV1V2J

B0CTCP13WJ

These are some of our top-selling products, and we’ve never experienced anything like this before. It's beginning to impact our sales and operations significantly.

I’ve included the original ASINs in a past discussion (which has now been marked as resolved), but this new update includes additional ASINs that were not covered in the original post.

Could a moderator please review this again? It looks like the issue is spreading, and we really need a permanent solution.

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Hi everyone,

I hope you’re all doing well.

We’re the official brand representatives for our product line in Europe and are currently facing a few challenges that we’d really appreciate your input on — or possibly some guidance from Amazon moderators if they’re around.

1. Variation Structure: ASINs Linked to Parents We Don’t Control

Some of the ASINs we created are being automatically added to parent variations that we don’t see in our own inventory. As a result, we’re unable to manage or edit these variations directly.

In order to work with those listings, we have to open support cases and request that the ASINs be removed from the parent variations. But the process is:

• Very slow

• Often ends with a message like “the variation structure is correct”

• And unfortunately doesn’t lead to resolution

We fully understand that Amazon’s systems group variations to improve customer experience — and we completely support that. But in these particular cases, the variations are not correct: different product groups are combined in one variation, the content is inconsistent, and we have no way to fix it ourselves.

As the brand owners, we know how our products are structured, and we’re doing our best to maintain consistency. But this situation makes it hard to manage our own catalog, especially as we prepare to expand to more marketplaces — many of which already have variation groups that don’t reflect how the products should be presented.

2. Amazon Retail Listings Without Brand Coordination

We also noticed that Amazon Retail is selling some of our products. We haven’t provided stock or authorization for this, so we’re trying to understand:

• Where is the inventory coming from?

• Is it possible to opt out or set boundaries for Amazon Retail when it comes to our brand?

• How do we avoid situations where Amazon Retail lists our products in variations that we can’t access or manage?

Again — this isn’t about restricting who can sell, but more about making sure our products are represented accurately and consistently. We’re just hoping to find a way to collaborate or clarify things so the brand experience stays intact across all marketplaces.

What We’re Hoping To Learn

If anyone has experience with this, we’d love to know:

• Is there a more efficient way to get ASINs removed from incorrect parent variations?

• How can we make sure these ASINs aren’t re-grouped again automatically in the future?

• Has anyone found a process to coordinate with Amazon Retail regarding listings for their own brand?

Any advice, insight, or direction would be really appreciated. We’re not looking to cause issues or point fingers — we just want to understand the system better and make sure we’re doing everything the right way.

Thanks in advance!

Diana from Teceum Team

1 vote
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Item Returned in a Disgusting State
by Seller_540qgZMXuuXdD
Amazon replied

Hi,

I've had a return today, and it's in an appalling condition. I felt sick just taking it out of the envelope (which was also covered in grease stains)

It has greasy marks and fingerprints all over it, something is caked on the front, and something sticky has been spilt on it.

Can someone please advise if you've been through similar?

Thanks,

Jeff

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8 replies
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Current state of sales
by Seller_vhXShbraXqRpP

how have your sales been in general since the start of 2025? Are they any better than they were in 2024 or 2023?

I have noticed a sharp decline in sales since the start of April and was just curious to see if anyone else has experienced the same thing!

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A large part of our inventory has gone inactive overnight and now shows as needing approval to sell in our EU stores.

"Request selling approval for policy compliance

Reason: Product requires approval to sell."

We are not accepting applications to sell:

Other Home and Garden (including Pet Supplies) category in Refurbished condition(s)

Other Home and Garden (including Pet Supplies) category in Collectible condition(s)

Other product(s)

We have no idea what this has happened and have got no feedback from cases raised

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4 replies
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Urgent Help need from Amazon specialist
by Seller_NUFH55K7A7jnk
Amazon replied

Hello Team,

Is there anyone from Amazon Support who can assist on an urgent basis? We are facing repeated authenticity violations, and it seems the situation is not being fully understood by your team.

We are selling 100% authentic products, sourced directly from authorized distributors. We have provided original invoices and valid authorization letters from the brands. Despite this, our appeals continue to be rejected almost instantly.

We strongly believe these violations are being triggered by competitors, and unfortunately, we have been dealing with this issue for the past few months. While we previously received reinstatements in similar cases, this time our appeals are not being reviewed properly.

We kindly request that someone thoroughly reviews our case and helps us resolve this matter. We are committed to full compliance and are confident in the authenticity of our inventory.

Kindly help us @Seller_XUNeUuvrQDpgP@Seller_mIRnuhdx7l5sN

Thank you for your support. We look forward to your urgent response.

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