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Welcome to our Ask Amazon Q&A with the Brand Registry team, focusing on your questions about the Brand Registry Enrollment Process.

_____________________________________________________

⚡️ What You Need to Know:


The Brand Registry team will answer all your questions posted in this event thread on May 27th from 8 am - 4 pm.

_____________________________________________________

💡 Submit questions below!


Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

We're hosting Ask Amazon events across multiple stores. In addition to this UK event, sessions will also be held in the following countries:

France

Germany

Italy

Spain

Japan

Please note that this event thread is specifically for the UK Forums. Links for each individual regional event will be provided soon.

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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A-to-z Guarantee Claims
by Seller_Ub7LwJvywnrm2

HI, I had an A-to-z Guarantee claim this morning. For no reason. Buyer never contacted me asking for a refund or a replacement. So it Just happened out of the Blue for some reason.

It said on my account health page because of the A-to-z Guarantee Claim "Your seller-fulfilled offers are at risk of deactivation"

Although Luckily there was "No Negative Feedback on my profile store front"

This "A-to-Z Guarantee Claim" Has had a massive effect my Amazon Seller Account Health. I have been doing ever so well in the last past couple of weeks until this one has happened. Now Amazon Refunded The Buyer without proper investigating it before hand' and Now I lost out. I am not happy at all. Can anyone help me to resolve the issue in this matter.

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Charge Method accepted for uk market place but rejected for European countries . It's uk debit card, accepted for UK market place but being rejected for Sweden Italy France etc

What bank/card is working ?

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One of my FNSKUs has been incurring long-term storage fees since February. However, when we checked the sellable quantity, reserved quantity, and removable quantity, there is actually no stock available to sell or remove. So what inventory is actually generating these fees?

We've been contacting Amazon since February, but the issue still hasn't been resolved. Case ID: 10804296912.

Is this how Amazon unfairly charges sellers long-term storage fees?

1 vote
0 votes
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5 replies
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Inaccurate Pricing Information
by Seller_tJojjzGVVZBCu

Hi, I have an issue with this were I have had 5 listings now removed for inaccurate pricing information. The prices I have offered are fair prices similar to other sites like ebay. I was the cheapest on the market and for some reason other sellers are still selling the items at an even higher amount some even the double the price

@Seller_DNQGSsdC7DccM@Seller_XUNeUuvrQDpgP

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Amazon Gave Sneaky Refund Without A-Claim
by Seller_ae51e0CJoHqCX

So I have just come across a refund given by Amazon to a customer for a bespoke order.

I was blissfully unaware of there being an issue with any order.

The order came in yesterday and had a note on the order with this incredibly rude message "Do not disappoint me please. I need this ASAP"

Anyway needless to say it was a next day order so I immediately processed the requirements and put this on a next day tracked.

It was received at 10.46am. By 12.46pm, I had a note from Amazon to tell me the order has been refunded.

No A-Z claim, no dialogue with the customer or even an explanation from Amazon why this order has been refunded.

I contacted Amazon and raised a Safe T claim. The safe T claim was instantly denied and I immediately put in an appeal and just waiting on the outcome.

I contacted Amazon seller support and they stated another department had refunded this without giving any explanation other than the customer claims to have received the wrong item.

In what World does an Amazon rep hand out a refund without an A-Z or querying with me first for a refund. The order value I think is irrelevant in this case but to me it is substantial and I am waiting for an explanation.

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4 replies
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Royal Mail Tracked Delivery What's the point?
by Seller_HHpn9PXML3rLc

Is there any point using Royal Mail Tracked anymore with end to end tracking and a delivery photograph confirmation when even if the item is confirmed as delivered a buyer can just obtain a refund by simply opening an A to Z Claim.

Two orders in the last 2 days have been refunded after A to Z claims have been opened by buyers 'claiming' not to have received their orders where online tracking clearly confirms delivery.

Amazon's response -

The customer reported an issue with delivery. In this case, the tracking information indicates 'delivered', but the customer did not receive the package. Because you provided sufficient information that proves the order was actually received by the customer, we will not count the claim against your Order Defect Rate.

So we have provided sufficient information that proves the item has been received but the customer keeps the goods and also gets a refund, bonus though our ODR is NO!

1 vote
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Amazon Feedback Manager Is Failing Sellers
by Seller_6HXPDZ2n6YG3n

Case : 11163124502

Today, I received a neutral feedback from a customer which reads:

"APPARENTLY THERE IS A PROBLEM WITH THE DELIVERY, CAN YOU ENLIGHTEN ME?"

The estimated delivery date for this order (ID: 204-8981519-6037168) is 4th June 2025 – and today is only 30th May 2025. The order is still well within the promised timeframe, and there are no issues from our side regarding dispatch or delivery.

Despite this, when I requested the removal of this feedback via Feedback Manager, the response I received was:

“We are unable to remove this feedback because it does not meet our guidelines for suppression.”

This is extremely frustrating. Either untrained staff or an unresponsive AI seems to be handling these requests, and it's draining us , mentally and emotionally. This kind of response feels like psychological bullying, and it must stop.

How can this feedback not qualify for removal when the item hasn't even reached its estimated delivery window?

Are buyers now allowed to leave negative or neutral feedback immediately after placing an order, and sellers are left powerless to dispute it?

What's the point of the Feedback Manager if it cannot apply basic logic to protect sellers who are actually doing everything right?

Amazon needs to urgently review how feedback suppression is handled , sellers deserve fair treatment, and the current system is not only broken but also demoralising.

@Seller_DNQGSsdC7DccM @Seller_mIRnuhdx7l5sN @Seller_Huz6FT08OxHAR @Seller_j9Bd91CW3ZVpr

3 votes
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Amazon don't need new Sellers
by Seller_4GRSB4kKaZ1ZT

I created my amazon account 3 week ago, when everything had done, I received a notification that my account has been deactivated for verification. I have completed all my verification through video call and provided all the information they required. After some hours I received a mail that my account was involved in fraud or deception so my account will not be activated. Ohh come on i didn't listed any thing or sell any item so how i was involved in fraud. I appealed amazon but they didn't help me, instead of it they send me that same email again. Useless.

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1 reply
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Excessive OTP Requests
by Seller_AprESFMqq7PFN

Hi,

Anyone else having OTP requests too frequently?

We are getting 10-15 a day currently and devices are being logged out on different computers throughout the day needing us to use the OTP again to get in.

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0 votes
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3 replies
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Excessive FBA refunds
by Seller_L76garZJ6zSqM

Hi,

I need help escalating an issue that seller support haven't been able to resolve. We have noticed that one of our orders, £2.99 in total value, had a refund approved for £52.50. When we queried this with seller support they said this was a 'concession from our customer service team ' and that a reimbursement was not possible. I have since emailed the managing director about this three times and had no response what so ever and so was hoping that one of the forum moderators could help @Seller_DNQGSsdC7DccM@Seller_TSXM2A5nxWSuH @Seller_XUNeUuvrQDpgP.

Case ID: 11108979632

Has anyone else had any similar issues? Just feels scandalous that they can refund such extortionate amounts without any reasoning (or be able to articulate what the reasoning is)

Thanks in advance

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2 replies
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