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Amazon replied

Have you encountered Error 5461 while trying to create a new product listing on Amazon? Don't worry - this common error has a straightforward solution. Let's walk through what this error means and how to resolve it.

What is Error 5461?

This error appears when you attempt to create a new ASIN but don't yet have approval to list products for that specific brand, even if you have a valid GTIN (Global Trade Item Number) from GS1.

How to Resolve Error 5461?

1. Submit a Brand Approval Application

Your first step is to submit a brand approval application through Seller Central. Here's what you'll need:

  • Exact brand name as it appears on the product
  • Product identifier (UPC, EAN, ISBN, or JAN)
  • Clear, high-quality images showing:

-> The product

-> Product packaging

-> Brand name

_> Barcode

2. For Brand Owners

If you own the brand, make sure your Brand Registry account is properly linked to your Seller Central account. This connection helps streamline the approval process.

3. Wait for Approval

After submitting your application:

  • Processing typically takes up to 24 hours
  • Once approved, you can begin creating new listings for the brand
  • Keep checking your Seller Central notifications for updates

💡 Important Tips to Remember:

  • Always check if the product already exists in Amazon's catalog before creating a new ASIN
  • Double-check that your product identifiers match the GS1 database
  • Save your brand approval documentation for future reference

Still Having Issues?

If you've followed these steps and are still experiencing problems:

1. Verify your brand approval status in Seller Central

2. Ensure all product information matches your approval application

3. Contact Selling Partner Support if the error persists

We're Here to Help

Have you encountered Error 5461? Share your experience or ask questions in the comments below. Your insights could help other sellers facing similar challenges.

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BHX7 not checked in products causes huge losses
by Seller_16MjaFVwUx3Rd

The shipment delivered to BHX7 warehouse on May 31st.

But it has been 25 days and it has not been checked in.

Our product is seasonal, which has caused us significant economic losses.

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Lost Eligibility to Sell ASIN After Being Approved?
by Seller_nBS0BxIIqKeeI

Hi,

I've bought stock for a few ASINS that I was approved to be selling. Once I started sending the first few into Amazon (FBA), I realised that I'm now suddenly not eligible to be selling them? This is unbelievably frustrating since I was literally just told I was eligible to sell them, and I've got a huge amount of stock sat here.

I really need someone to help me urgently please!

Thanks!

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No Royal Mail 2nd class option
by Seller_AVteysPitiEJq

I've never come across this before but I can't use Royal Mail on one of my FBM orders.

I literally shipped the exact same item last night for 87p but when I went onto this one, a minute later, Royal Mail is greyed out and I can only use Evri.

I've opened a case via SS (11238764102) - was told to use Evri but that method is 3 times more expensive and leaves me out of pocket.

Anyone have any clues - tempted to take a hit on my VTR and use a stamp.

It's to Devon and it's a ship by today - delivery up until 1st of July (the exact same stats as other orders the same).

I'm at a loss as I've tried everything - SS aren't helping (no surprises there).

We're forced to use 'Buy Shipping' but this appears to be a glitch that will leave me with either a hit on my metrics or being out of pocket

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Dear Amazon Moderators,

I’m reaching out for urgent help regarding a fake, malicious review that is actively damaging our new product launch and putting our business at serious risk.

We are the brand owner for ASIN B0D88K9BZQ, and we recently launched this product, investing heavily in marketing and enrolling in the Amazon Vine program, where we’ve been receiving genuine, positive customer reviews from real Vine members.

Unfortunately, we are now facing a fake 1-star review from an unverified source, clearly intended to harm our listing:

“Battery lies! Lasts only 5 days.”

This reviewer did not purchase the product (no Verified Purchase) and their statement is factually false and misleading.

We’ve already submitted multiple cases through Brand Registry and Seller Support, but the review remains live. The negative impact on our conversion rate, organic ranking, and sales momentum is immediate and severe.

Given that this ASIN is new and that our early reviews have been earned through Vine with real testing, this single fake review is skewing our star rating unfairly and threatening the success of the entire launch.

We respectfully ask for Moderator escalation to the appropriate Amazon teams for urgent removal of this clearly abusive review.

We value Amazon’s efforts to maintain review integrity and trust that this case will be taken seriously given the damage being caused.

Thank you for your urgent help,

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Honestly, all I ask is they actually read the case notes and look at attachments. Is that really too much to ask?

If anyone with any sort of clout at Amazon happens to be reading this, just spend 10 minutes reading some Support Cases, the replies from Amazon Support Staff are literally pointless.

This is just 1 example, I gave up.

=====

12 votes
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8 replies
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IPROL unreadable surcharges
by Seller_BfuTjUxLKbZyU

For anyone uses Royal Mail - please keep an eye on your invoices for IPROL "unreadable barcodes"

These surcharges are not notified in the standard way and buried in the invoice.

I also believe that many of these charges are false and the issues lies in Royal mail's systems.

If you believe your labels are correct - make sure to dispute the charges in the way you normally do (i.e. Royal Mail Contact Finance Form)

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How Amazon treat their sellers, threatening emails.
by Seller_yZh14EW4eNMNv

Dear Amazon Seller,

This is Amazon’s Customer Service team. A customer reached out to us with some questions about a purchase they made from you. Here’s a description of the issue:

Product: B0C9MTCRY4

Order number: 203-8302252-0026768

Return requested: No

Reason for contact: Costumer was supposed to receive the order on 19 of june but hasn't received it yet. Now costumer don't want it anymore. Initiate the refund right away. Respond asap or else we have to file a to-z gurantee claim against you.

Please respond to this request within 48 hours.

Thanks,

Amazon Customer Service

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1 reply
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Deferred transactions due to delivery date policy?
by Seller_9B7RXTh2FnfNg

Hi, recently all of my sales have been moved into deferred status due to delivery date policy, with 7 days being placed on each transaction after its delivery date. I’ve never had this issue before and I’ve been using Amazon for nearly one year. Its all of my orders that are having this DD+7 Policy applied and I am really unsure why! Why so sudden? Is anyone else experiencing this? Please reply Amazon! Thanks

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How can I cancel a disposal order
by Seller_Atp1PBVc4FoBj

My account wasn't verified from Amazon payments team as they were not able to verify my address from the bills I submitted and my stock is in Amazon fulfillment center. I had set up automatic removal settings in case the account isn't reactivated.

Today, I received an Email of disposal order, and I want to cancel that disposal order to create a removal order on my address but my account is locked due to invalid charge method error. I've changed the card multiple times, and Amazon has charged the verification fee on the card multiple times but it's not charging the selling fee, and hence I can not access my sellercentral account.

Is there any way that I could convert that disposal order to a removal order?

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Safe-T claim not granted
by Seller_zOlk6EX3ENKFK

Customer requested a return as he claimed DVD I had supplied was scratched and would not play. Amazon refunded and sent return label, but DVD returned was not the one I had sent it was a different title - made in Korea!! I would have thought this was a clear fraud case for me to be refunded but denied with no explanation.

Safe-T Id 22263-74730-3668267

@Seller_DNQGSsdC7DccM

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