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Welcome to our Ask Amazon Q&A with the Brand Registry team, focusing on your questions about the Brand Registry Enrollment Process.

_____________________________________________________

⚡️ What You Need to Know:

The Brand Registry team will answer all your questions posted in this event thread on May 27th from 8 am - 4 pm.

_____________________________________________________

💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

We're hosting Ask Amazon events across multiple stores. In addition to this UK event, sessions will also be held in the following countries:

France

Germany

Italy

Spain

Japan

Please note that this event thread is specifically for the UK Forums. Links for each individual regional event will be provided soon.

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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Buying and selling
by Seller_5Lj680HUgNUhr

discussion.Good Morning, I am new to Amazon FBA but a little confused about how it works. I am wanting to go into shops and buy deals to sell etc as I have seen this is a good way to start but I have noticed you need to ask permission to sell brands such as huggies etc how do I go about permissions? Will it work with a store receipt? If not how am I to try and set up my account so I can start selling? I find the process very confusing. Many Thanks

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Product Authenticity complaint
by Seller_EY6OiQBenFYfF

I have just received my first product authenticity complaint. I only sell authentic items and have sold over 1,500 units of the ASIN B07MKLNLKS and I've selling for over 5 years, so I am surprised by the sudden claim. I tried looking for details of the authenticity complaint and checked feedback from buyers but I found nothing specifying the nature of this claim. It is very unsettling that a buyer can make this claim with no substantiated evidence and details, which I can't even see. What if this was filed by someone with ill intentions or even a competitor. Does anyone know how I can see details of this claim and for what FBA order return it is for? I fear even when providing the required documents, my account will be on a thin line because of this claim and any future account health violations or complaints will cause my account's deactivation (as I have read from other seller discussions). It states that account health won't be impacted but the 'listing is at risk of removal'. Is the listing removed if the complaint is acknowledged? Amazon has given me the option to acknowledge the complaint ( I'm unsure what this will mean for my account) or provide the required documentation.

@Ezra_Amazon @Julia_Amazon @Sakura_Amazon_ @Sarah_Amzn @Simon_Amazon @Spencer_Amazon @Winston_Amazon

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Hello,

Since 2022, we’ve been selling on 10 Amazon marketplaces, including the UK, EU, and US. We’re registered in Brand Registry as well.

In March, Amazon UK initiated a KYC verification process. I uploaded the requested documents correctly, but they were rejected, saying they didn’t meet the requirements. I tried about two more times with different documents, but they were all rejected as proof of address. In one case, I had to wait a full month just to get a response.

Eventually, I decided to go 100% by the book: I requested an official, letter-headed, English-language proof of address from my bank, which fully complied with Amazon's requirements. However, instead of approving it, Amazon immediately deactivated the account and rejected the appeal.

I contacted support and asked whether I could open a new account on the German marketplace. They told me that yes, I could — as long as I used a different email address. I followed their instructions and created the new account. One week later, that account was also deactivated, citing a connection to the original account.

I feel like I’ve done everything I possibly could, and I’ve run out of options. We haven’t done anything wrong. We haven’t broken any rules. We’re just a small European business trying to survive among giants. We’ve always submitted everything Amazon asked for, and now we’re completely lost — and I don’t even understand what went wrong.

Wherever I turn, I’m treated as if I’ve committed some serious violation, and that’s why the account was deactivated. But that’s not the case. It’s not even that I didn’t upload the documents. I did — and Amazon never even explained what exactly was wrong with the last submission.

By the way, we successfully passed the KYC verification on Amazon US.

Is there anything else I can do?

Thank you!

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Account deactivated
by Seller_0yYhq3ZRg4O6b

We haven't sold any items using this account for the last 3–4 years and it was on the basic plan. We have a different account selling entirely different products. However, two days ago, I received an email from Amazon saying our current active account will be deactivated, apparently because this old account was deactivated due to missing credit card information.

I’ve now submitted the required documents. Does anyone know how long the approval process typically takes to reinstate a deactivated account?

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Dear Amazon Representatives
by Seller_KmMGYaSVEvmvk

My account has been suspended for over 31 days without any explanation or communication. This is a serious violation of customer rights and communication principles.

During this period, 281 of my products have been put into a dormant state, and I have not been informed about any actions or reasons. You are requesting their destruction or other procedures without any transparency, disregarding my rights and time.

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Letter of authorization
by Seller_651aK9TkTrEMV

Hello,

please is there anywhere a sample of Letter of authorization, which needs to be submitted in the Verification process?

They say it should be on KYC Help page, but it is nowhere to be found.

Thank you

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Blocking Buyer Messages whilst on Holiday
by Seller_fw9LFwa3Z2sVB

I noticed that Holiday settings do not allow you to stop receiving messages from buyers whilst you are away. Are there any other Amazon settings that temporarily close your account and block buyers from sending messages?

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In the last couple of weeks, Amazon has changed the default placement of where Sponsored Products campaigns appear from on Amazon to 'Amazon and beyond' "sites".

"Sites are where specific ad placements can appear. These can be websites or apps.”

The two available Sites options are now "Amazon and beyond" or "Amazon Business".

So without any announcement, or ability to opt-out, all Sponsored Products campaigns have now been transitioned to 'Amazon and beyond' and your ad budget is being spent (at the same bids) on random websites and apps.

There is currently no report available to see where your ads are now appearing, or even what the potential list of websites and apps are where ads could show.

There is no ability to opt-out, and when you create a new campaign you also only have these two options.

If you've noticed your ACOS suddenly increase, this is very likely the reason why.

Even for Amazon this is a new low, with no transparency or ability to opt-out. You're now paying for ads on some random website or app, with likely no intent, at the same cost. Shocking levels of deception.

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Hi all,

I’m hoping someone else has come across this — I’m seeing repeated £2.50 “Carrier Delivery Label Adjustment” charges from Amazon on shipments sent via EVRi using Buy Shipping, where:

The item is under 1kg

I’ve entered valid dimensions and weight

The carrier-audited values match exactly

I’ve already been charged for the label (typically £3.00)

Example:

For one order, I declared the parcel as 45 × 35 × 16 cm, 1000g.

The actual item was much smaller (522g, 14 × 2.6 × 21 cm), but I over-declared to be safe.

Amazon charged £3.00 for the label — then later hit me with a £2.50 surcharge, citing “Carrier delivery label adjustment due to under-charged delivery label.”

This is now happening across dozens of orders, and after reviewing just a week’s data, I’m already seeing £500+ in unexplained extra charges.

It seems to happen specifically when using EVRi through Buy Shipping, and even when all the entered and audited data match.

Has anyone else experienced this?

I've raised a case with Amazon, but would love to hear from others before escalating.

Any experiences or advice appreciated.

Thanks,

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getting Brand Approval
by Seller_VGM4bQngSxbZM
Amazon replied

I have apply with every proper information ask by amazon team for brand approval that also they decline, I have double check with suppliers and with AI compare tools and the result is 100% match but amazon is not giving me approval can anyone help me to figure it out

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