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Welcome to our Ask Amazon Q&A with the Brand Registry team, focusing on your questions about the Brand Registry Enrollment Process.

_____________________________________________________

⚡️ What You Need to Know:


The Brand Registry team will answer all your questions posted in this event thread on May 27th from 8 am - 4 pm.

_____________________________________________________

💡 Submit questions below!


Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

We're hosting Ask Amazon events across multiple stores. In addition to this UK event, sessions will also be held in the following countries:

France

Germany

Italy

Spain

Japan

Please note that this event thread is specifically for the UK Forums. Links for each individual regional event will be provided soon.

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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In the last couple of weeks, Amazon has changed the default placement of where Sponsored Products campaigns appear from on Amazon to 'Amazon and beyond' "sites".

"Sites are where specific ad placements can appear. These can be websites or apps.”

The two available Sites options are now "Amazon and beyond" or "Amazon Business".

So without any announcement, or ability to opt-out, all Sponsored Products campaigns have now been transitioned to 'Amazon and beyond' and your ad budget is being spent (at the same bids) on random websites and apps.

There is currently no report available to see where your ads are now appearing, or even what the potential list of websites and apps are where ads could show.

There is no ability to opt-out, and when you create a new campaign you also only have these two options.

If you've noticed your ACOS suddenly increase, this is very likely the reason why.

Even for Amazon this is a new low, with no transparency or ability to opt-out. You're now paying for ads on some random website or app, with likely no intent, at the same cost. Shocking levels of deception.

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VAT on products
by Seller_iTUyvD7yGdvBL

Hi

I am a new seller on Amazon and have recently created my Amazon FBA seller account. I am a bit confused regarding VAT. I am a UK resident, and at this point, I do not anticipate that the annual sale will cross the threshold of £90k. I would appreciate advice on the following:

1. Will I be charged VAT twice? Once while purchasing products from a wholesaler, and then on the total amount from Amazon?

2. What is the best way for me? Can I get VAT exemption from Amazon? What is the process?

Any help and advice will be highly appreciated.

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Hi Sellers,

We’re gathering feedback on the Manage Your Compliance dashboard, designed to help you manage product compliance requirements more efficiently, and we want to hear how it's working for you.

Whether you use it regularly or have only recently discovered it, your insights can help shape improvements. If you're unfamiliar with it, feel free to check out the Manage Your Compliance Dashboard video for a quick overview.

Here are a few questions to consider:

  • Is the dashboard easy to navigate and understand?
  • What parts of the workflow work well for you?
  • Have you encountered any challenges or areas that could be improved?

Please note: This check-in is not about specific case reviews or decisions. We're focusing on the usability and functionality of the dashboard itself. Your feedback will be shared with the relevant UK teams to help guide future improvements.

Thank you for taking the time to share your experience.

Kind regards, Ezra!

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A breath of fresh air.
by Seller_9jrM2OTozT6ol

Etsy

See the latest comment from Etsy Support

Etsy Support Admin

This is Aida from Etsy's Case Mediation team.

After reviewing this case, we determined that a refund isn’t appropriate in this situation.

Jenny, Thank you for letting us know that you have not received your order, we know how important this is to you. However, since the tracking information shows that the order was delivered to your shipping address, we are not able to mediate the case.

Please contact your local post office or your neighbors, as they may have received the order on your behalf.

Keep in mind, abuse of Etsy’s Purchase Protection program could result in program exclusion at Etsy’s discretion. Learn more about our Buyer Policy here.

We appreciate your comprehension.

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Hello,

I need help escalating a serious issue that Amazon keeps ignoring.

This is the third time I’ve received unauthorized FBA charges from the France marketplace, even though:

I do not sell in France

I have no inventory in any EU or UK FBA centres

I’ve never activated the France marketplace

Case history:

2021 – Case 6759803362: My product was moved to France by Amazon mistake. I had to dispose of it and was still charged storage fees.

April 2025 – Case 10997353472: Same issue again but no products in any marketplace. After escalation, Amazon refunded the charges.

May 2025 – Case 11139329372: It happened a third time. I received a “Congratulations” email saying I launched in France which I never did.

Support is refusing to investigate unless I add a credit card to the France account which could trigger more charges. They say the case is “resolved” but they never investigated anything. They closed the case today without resolving it.

This is unacceptable. I am not going to risk my company by adding a card to a marketplace I never used just so Amazon can "maybe" look into the problem.

I need help from a moderator or escalation team to:

Cancel any charges

Stop this from happening again

This issue has gone on for years, and Amazon support is just closing cases without fixing anything.

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Hello Seller Support & Community,

We would greatly appreciate your assistance regarding an unjust A-to-Z Guarantee claim (Order ID: 204-2014840-8072334) that was wrongly classified as “Item Not Received”.

The buyer refused the package on 11 April 2025, as confirmed by their own message via Amazon’s messaging system—they mentioned they found the item cheaper elsewhere. Despite this, we voluntarily issued a full refund on 13 May 2025, without even waiting for the item’s return.

Unfortunately, this A-to-Z claim is still counting against our Order Defect Rate (ODR).

• We submitted two formal appeals via the Performance Notifications page on 14 May and again on 21 May 2025.

• We referenced the buyer’s written confirmation and refund details.

• Tracking ID (Evri): H0377A0010573418 — shows item was returned/refused.

• Case ID: 11153000622

We kindly ask that a moderator or Amazon performance team escalate this matter and remove this claim from our ODR metrics, as this was not a case of non-delivery, but an intentional refusal by the customer after a change of mind.

We believe the documentation in Amazon’s messaging system provides clear evidence, and we are committed to upholding our seller performance standards.

Thank you in advance for your support.

@Seller_Huz6FT08OxHAR

@Seller_z3k8APxGfbQEK

@Seller_j9Bd91CW3ZVpr

Best.

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Subject: Need Advice on Getting Ungated
by Seller_4ijh48I0X4w90

Hi everyone,

I'm reaching out for some advice and guidance experienced sellers here.

Recently, I spent around $1,000 on Eucerin products from a seller on Qogita in an attempt to get ungated in the Beauty category. The order came with marketplace-style invoices and accompanying letters that were supposed to meet Amazon's ungating requirements and prove the chain of supply. Unfortunately, Amazon did not accept them.

To make things worse, Qogita doesn’t offer refunds in these situations, so I’m stuck with the products and no way to use them for ungating.

I’ve come to understand that Qogita might not be the best source when trying to get ungated, especially for Beauty or Health & Personal Care categories. I'm now trying to figure out the best next step.

My questions are:

If I purchase 10 units of the same ASIN from a reputable wholesaler who can provide proper invoices, will that be enough to help me get ungated?

Can anyone recommend reliable suppliers or wholesalers that are known to work for ungating purposes, specifically for brands like Eucerin?

Is there anything else I should be aware of before making another purchase to avoid another costly mistake?

I’d really appreciate any advice or supplier suggestions you can offer. I just want to get ungated the right way without throwing more money down the drain.

Thanks in advance!

0 votes
1 vote
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3 replies
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Fraudaulent A to Z claims keep getting granted
by Seller_jyyEi5KwhRknw
Amazon replied

Customer returned an item 50% cheaper than we sent and claimed a full refund via a fake A to Z claim. We provided all PODs but Amazon keeps ignoring and forcing us to refund. When we insisted he sent back the wrong product, they granted the claim and took over £1000 out of our account.

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2 replies
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Hi all,

A-z was opened got a message stating we had 72 hours to respond, we got all the information together and before we could submit it (about 12 hours later) buyer was refunded and a to z found in their favour.

we uploaded the images showing different item returned with different serial number, the appeal was denied, have contacted the managing director and we get no response other than to message if no reply in two business days.

Anyone able to advise.

Thank you

0 votes
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1 reply
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Crazy A-Z Guarantee Claim
by Seller_9uIyHDTdIs9Vz
Amazon replied

Customer bought two items, each 110.8 pounds. One was faulty, then he tried to return. I agreed and authorize Amazon to generate return Label.

My customer found return label short of information, and I email him my warehouse address. my customer did not post the product, but claim A-Z of the whole amount 221.6 pounds. Amazon did investigation, and decisively deducted 221.6 pounds from my account to the customer.

I wrote to Amazon, and Amazon told me I did not respond to the customer properly. And my money just gone like this. I believe the world has fair rule, but I don't see fairness in Amazon, at least, no mercy to sellers.

2 votes
0 votes
82 views
3 replies
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