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Amazon replied

Have you encountered Error 5461 while trying to create a new product listing on Amazon? Don't worry - this common error has a straightforward solution. Let's walk through what this error means and how to resolve it.

What is Error 5461?

This error appears when you attempt to create a new ASIN but don't yet have approval to list products for that specific brand, even if you have a valid GTIN (Global Trade Item Number) from GS1.

How to Resolve Error 5461?

1. Submit a Brand Approval Application

Your first step is to submit a brand approval application through Seller Central. Here's what you'll need:

  • Exact brand name as it appears on the product
  • Product identifier (UPC, EAN, ISBN, or JAN)
  • Clear, high-quality images showing:

-> The product

-> Product packaging

-> Brand name

_> Barcode

2. For Brand Owners

If you own the brand, make sure your Brand Registry account is properly linked to your Seller Central account. This connection helps streamline the approval process.

3. Wait for Approval

After submitting your application:

  • Processing typically takes up to 24 hours
  • Once approved, you can begin creating new listings for the brand
  • Keep checking your Seller Central notifications for updates

💡 Important Tips to Remember:

  • Always check if the product already exists in Amazon's catalog before creating a new ASIN
  • Double-check that your product identifiers match the GS1 database
  • Save your brand approval documentation for future reference

Still Having Issues?

If you've followed these steps and are still experiencing problems:

1. Verify your brand approval status in Seller Central

2. Ensure all product information matches your approval application

3. Contact Selling Partner Support if the error persists

We're Here to Help

Have you encountered Error 5461? Share your experience or ask questions in the comments below. Your insights could help other sellers facing similar challenges.

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Your Account Health Rating (AHR) helps you monitor your account health based on your adherence to our selling policies. The colour-coded score, ranging from 0 to 1,000 lets you know if your selling account in a particular store is at risk of deactivation.

In this article, we address some common misconceptions about the AHR:

1. I need an AHR of 1,000 to ensure that my account is safe from deactivation.

No. While the AHR ranges from 1-1000, any AHR above 200 is considered healthy.

There are four severity levels for policy violations: critical, high, medium and low. You can maintain a healthy account if you have non-critical policy violations, provided that you address them quickly.

However, regardless of your AHR score, we may deactivate your account immediately if we suspect fraudulent, deceptive, illegal or otherwise harmful activity.

2. If I delete a listing that has a policy violation, my AHR will improve.

No. Your AHR will only improve if you successfully address the policy violations on your Account Health page, including any violations on deleted listings. Even if you delete a listing, you’ll still be able to address the violation via policy compliance.

3. If my order numbers drop, my AHR can fall below 200.

No. If your fulfilled order count over the last 180 days decreases, your AHR may decrease, but it won’t decrease below 200 unless you have policy violations. Maintaining policy compliance and quickly addressing any violations are the most important factors in keeping your account healthy.

For more information on how the AHR works, go to Account Health Rating programme policy.

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Hi guys. just seeing what your opinions are on this.

we shipped an order out, customer messages us back to say they were not home. it was delivered to a safe place which was pictured in the tracking.

we asked them a question about it and they then put this reply

"You are clearly not reading what I send and you clearly don’t want to resolve this as a seller. I have no time to play silly games with you. Read what I have sent you and read it properly and you will see how I got the picture. This issue falls with you as you have chosen Royal Mail as the courier. If you don’t issue me a refund I will have no alternative but to leave an honest review of how you have failed to resolve this issue for a paying customer. I will also have to repost yours and my email replies so your customers can see what problems they will face trying to resolve the issue with you. Issue my refund now please as I haven’t got my items and I have done nothing but comply with you"

instantly from experience it looks like they are trying to have us over on this because you dont just do that . so the item has been delivered but i dont know what to do for the best. i think they have just decided to say they dont have it as they know they could easily get something for free.

interested on some thoughts

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Hello everyone,

I’ve been selling on Amazon for over 5 years as a side business. While things were stable in the past, I’ve seen a sharp decline in performance recently — with my overall sales dropping by 50% over the past two months.

I’ve invested in Sponsored Ads, keyword optimisation, A+ Content, and even consulted Amazon Seller Support, who confirmed my account is healthy with no violations or issues. Despite these efforts, my advertising spend is leading to consistent losses with very little return.

Two ASINs in particular — B08QH58SK8 and B08QH2KGL4 — used to be my best-performing, high-profit products. Now, I’ve had to reduce prices to near breakeven just to try and maintain some sales volume.

I’m urgently looking for actionable feedback or expert insights:

Could you kindly review these ASINs and suggest areas for improvement?

Are there realistic and cost-effective strategies that could help turn this around?

Any proven tactics for external traffic or listing enhancements?

would really appreciate any support or advice. Thank you in advance for your time and help.

Best regards,

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Account Verification in progress
by Seller_Ub7LwJvywnrm2

HI I recently changed my name to a new one then changed my name to my new name and to a business card for my money to go in from amazon.

It still says "Verification in progress" It been like that for a few days now. How long does this usually take to be complete. and what should I do next? Please help and advise.

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How Amazon treat their sellers, threatening emails.
by Seller_yZh14EW4eNMNv

Dear Amazon Seller,

This is Amazon’s Customer Service team. A customer reached out to us with some questions about a purchase they made from you. Here’s a description of the issue:

Product: B0C9MTCRY4

Order number: 203-8302252-0026768

Return requested: No

Reason for contact: Costumer was supposed to receive the order on 19 of june but hasn't received it yet. Now costumer don't want it anymore. Initiate the refund right away. Respond asap or else we have to file a to-z gurantee claim against you.

Please respond to this request within 48 hours.

Thanks,

Amazon Customer Service

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How can I cancel a disposal order
by Seller_Atp1PBVc4FoBj

My account wasn't verified from Amazon payments team as they were not able to verify my address from the bills I submitted and my stock is in Amazon fulfillment center. I had set up automatic removal settings in case the account isn't reactivated.

Today, I received an Email of disposal order, and I want to cancel that disposal order to create a removal order on my address but my account is locked due to invalid charge method error. I've changed the card multiple times, and Amazon has charged the verification fee on the card multiple times but it's not charging the selling fee, and hence I can not access my sellercentral account.

Is there any way that I could convert that disposal order to a removal order?

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Selling Application Issues
by Seller_BeAV7F3b5oeVI

As I’ve started listing and selling products, one of the key hurdles I’ve been facing is brand gating. Despite purchasing stock directly from well-established manufacturers and reputable distributors, including brands like LEGO, L’Oréal, and Nivea and submitting the necessary invoices (all within 180 days and meeting Amazon’s stated requirements), my applications to sell these brands continue to be declined without a clear explanation.

I keep getting this generic response...

"We have reviewed the documentation that you provided and determined that you are not eligible to sell (The Brand Name) products. We evaluated the information that you provided, but it did not pass our review.

We took this action to ensure the mutual success of our sellers and buyers on our site."

I also bought Oral-B as per requirements, but then after purchasing stock, when applying, I was declined the application saying I needed 100 units. I wasn’t informed beforehand when I applied to ungate the brand.

To clarify, each invoice includes:

My full name and business address, matching the details on my Amazon selling account;

The full name and address of the manufacturer/distributor;

A quantity exceeding the 10-unit requirement (e.g., 30 LEGO items from LEGO directly).

Invoices showing the invoice number clearly.

I’ve also provided supporting images of the products where requested. Yet, despite fulfilling all the outlined criteria, I am still unable to move forward with ungating these brands, and this has limited my ability to scale effectively.

Please could somebody assist me on what I am doing wrong?

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IPROL unreadable surcharges
by Seller_BfuTjUxLKbZyU

For anyone uses Royal Mail - please keep an eye on your invoices for IPROL "unreadable barcodes"

These surcharges are not notified in the standard way and buried in the invoice.

I also believe that many of these charges are false and the issues lies in Royal mail's systems.

If you believe your labels are correct - make sure to dispute the charges in the way you normally do (i.e. Royal Mail Contact Finance Form)

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Not getting sale - Adverstising making me loss
by Seller_gOpJ1ldoRPPr2

Hello everyone,

I am on Amazon for atleast 7 years now as a side business. But my sale has gone quickly from last couple of years.

I have tried marketing - keyword search A+ contents and spoken to Amazon Seller experts (they said your account is healthy, we dont see any issue).

But now i am desprately looking to make some sales. For example ASIN B07ZG35DXX and B08BWD2F5C .

These were my high profit making, but i have to bring them almost 0 profit to generate some sale.

Can someone please have a look and help me with some expert solution.

Thanks

FR

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Honestly, all I ask is they actually read the case notes and look at attachments. Is that really too much to ask?

If anyone with any sort of clout at Amazon happens to be reading this, just spend 10 minutes reading some Support Cases, the replies from Amazon Support Staff are literally pointless.

This is just 1 example, I gave up.

=====

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