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Welcome to our Ask Amazon Q&A with the Brand Registry team, focusing on your questions about the Brand Registry Enrollment Process.

_____________________________________________________

⚡️ What You Need to Know:


The Brand Registry team will answer all your questions posted in this event thread on May 27th from 8 am - 4 pm.

_____________________________________________________

💡 Submit questions below!


Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

We're hosting Ask Amazon events across multiple stores. In addition to this UK event, sessions will also be held in the following countries:

France

Germany

Italy

Spain

Japan

Please note that this event thread is specifically for the UK Forums. Links for each individual regional event will be provided soon.

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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We started using Linnworks back in 2016 on their Free plan, which at the time seemed like a great way to manage our growing e-commerce operation. By 2019, they transitioned us to a paid plan costing around £300/month — a steep increase, but we accepted it because the software handled order management and label printing fairly well.

Fast forward to 2021, and the cost has skyrocketed to an eye-watering £14,323 per year. That’s a nearly 48x increase in just a few years with no matching improvement in value or functionality. It feels like we’re being penalised for growing our business.

To make matters worse, we attempted to use Linnworks to list products on Amazon — a feature that’s advertised — but it simply stopped working. No clear explanation, no real support. We were left in the dark, paying a premium for features that don’t even function properly.

In truth, the only thing Linnworks does reliably is manage orders and print shipping labels. Everything else is either broken, outdated, or not worth the cost. For the price we’re now being charged, we expected a much more robust and versatile platform.

I’ll be actively looking for alternatives that offer better value and transparency. Linnworks has unfortunately become a cautionary tale in our tech stack — good at one thing, but wildly overpriced and underdelivering on the rest.

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HI, I have noticed the Best selling rankings have disappered from a lot of products on the product listign page, we use this to monitor performance, Has anyone else noticed this.

Thanks

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Amazon require Santander bank certificate
by Seller_c7dlC2TxREzaO

Amazon require Santander bank certificate but bank does not provide please help me how can i get certified bank letter

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Your seller account has been deactivated
by Seller_mpxl8VTY2EyaB

Hello, I am reaching out to the Amazon seller community for assistance and advice regarding the recent deactivation of my Amazon selling account. As a new seller on Amazon, I am currently working on understanding Amazon's policies and preparing my products for listing.

Initially, I added a Bank "A" account, which I later changed to a new Bank "B" account. However, I mistakenly selected a public company instead of a private one, which I later corrected, and my new bank details were verified on May 20.

On May 21, I received a notification that my account had been deactivated, and they requested the P-4 Verification, any bill in my name, and my credit card statement. I provided a bill, personal ID, business license, and the bank statement from my first registered account, but I did not include a credit card statement since it was a new account and no statement was available. AMAZON replied that "Your Amazon seller account has been used to engage in deceptive, fraudulent, or illegal activity that harms our customers, other selling partners, and our store."

Additionally, I believe that my inexperience may have contributed to this issue. I made the mistake of not thoroughly reading all of Amazon's policies and watching some videos. I took advice from a friend of a friend who suggested that I could list and make public listings without any problems, and that if I attempted to list any brand, they would either reject the request or approve it. I followed this advice, so I am uncertain if this could also be a reason for the deactivation. Section 3 is not very clear. Can you please advise me on what steps I should take to get my account back? If I made a mistake, it was purely out of ignorance. I have now read all the policies and have a complete understanding of how to list and update accounts.

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Asin not searchable
by Seller_j7sN1SLVRVSmB

case no. 11136606062

The asin is not searchable and ineligible for advertising. This issue has remained unresolved for weeks. We've opened multiple cases with FBA and advertising team based on conflicting direction from seller support. We have been sitting on inventory and paying for storage for weeks. Can Amazon support at Forum escalate the issue.

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Your Account does not qualify
by Seller_xcuek8LtCft0A
Amazon replied

Hello Everyone

For a brand, although the brand owner defines me as an authorised seller in the brand panel, I get the error Your Account does not qualify when I want to add the product. Although I contacted amazon seller support on the subject, I could not solve the problem. I have contracts and authorisation letters related to the brand I will sell. Can you help me on how to solve this issue?

@Winston_Amazon @Spencer_Amazon @Ezra_Amazon @Sarah_Amzn @Julia_Amazon @Simon_Amazon

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remove feedback
by Seller_VbTyXbOPV2w1C
Amazon replied

Amazon dose not remove the feedback which was left for different item which is shoes from other seller and ordered from china , we sale flower seeds and she bought flower seeds not Shoes from us now what to do ?

204-6906050-7825957

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Hello Seller Support & Community,

We would greatly appreciate your assistance regarding an unjust A-to-Z Guarantee claim (Order ID: 204-2014840-8072334) that was wrongly classified as “Item Not Received”.

The buyer refused the package on 11 April 2025, as confirmed by their own message via Amazon’s messaging system—they mentioned they found the item cheaper elsewhere. Despite this, we voluntarily issued a full refund on 13 May 2025, without even waiting for the item’s return.

Unfortunately, this A-to-Z claim is still counting against our Order Defect Rate (ODR).

• We submitted two formal appeals via the Performance Notifications page on 14 May and again on 21 May 2025.

• We referenced the buyer’s written confirmation and refund details.

• Tracking ID (Evri): H0377A0010573418 — shows item was returned/refused.

• Case ID: 11153000622

We kindly ask that a moderator or Amazon performance team escalate this matter and remove this claim from our ODR metrics, as this was not a case of non-delivery, but an intentional refusal by the customer after a change of mind.

We believe the documentation in Amazon’s messaging system provides clear evidence, and we are committed to upholding our seller performance standards.

Thank you in advance for your support.

@Seller_Huz6FT08OxHAR

@Seller_z3k8APxGfbQEK

@Seller_j9Bd91CW3ZVpr

Best.

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Shipment stuck in "receiving" for two months!!
by Seller_aJNXW0KJm1gSo

I have parts of a shipment stuck in receiving since the beginning of April. We have just sent another shipment and the same thing has happened again. I understand this is because the items we packed & shipped are slightly different with some of the SKUs. All items where the quantities match have been accepted without issue. The shipment is still not closed on both of them and I am unable to raise an issue. Is there anything I can do to update the quantities we sent after shipping?

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Remeasurements
by Seller_mA8IKhhSFqI1G

I sent stock into FBA over a month ago—basic adult baseball caps in 9 different styles. After noticing that the FBA fees seemed unusually high, I submitted a remeasurement request on May 13 for all 9 styles.

Since I didn’t receive a response, I followed up with support. Eventually, measurements were returned, but they’re clearly inaccurate and make no sense: every item was listed as 50 cm x 30 cm and weighing 0.5 kg. These figures are completely unrealistic for a baseball cap and strongly suggest the items were not properly measured.

Typically, Amazon provides precise measurements (e.g., 25.3 cm), not rounded figures like 50.00 cm across the board. These dimensions are closer to cabin luggage than headwear, and they dramatically inflate the FBA fees.

I’ve reopened all related cases and increased the price of the items temporarily to prevent them from selling, but I’m very concerned there’s something seriously wrong—or even potentially dishonest—happening within the remeasurement process.

Despite multiple follow-ups, I’ve still received no real response. I would appreciate any insight or support from others who’ve encountered this, or advice on how best to escalate this to a team that will actually investigate.

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